The grand opening of the 3rd Kite Festival in Central City of Taiping Life Insurance Co., Ltd.
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When the hundreds of flowers “Zheng” bloom in spring, everything is beautiful and peaceful! In order to promote traditional intangible cultural heritage kite culture and spend a good spring time with thousands of customers, on the afternoon of April 29th, Taiping Life Tianjin Branch and Tianjin Kite Sports Association launched the “Beautiful Date·Kite Enjoying Flowers” in the beautiful Shuguangshui Town “Open” the opening ceremony of the third Kite Festival. Hu Jie, Secretary of the Party Committee and General Manager of Taiping Life Tianjin Branch, and Zhang Yi, Cai Zhixian, and Lang Guofeng, members of the branch team, He Zhanmin, President of the Tianjin Kite Sports Association, and Li Jianqiang, an intangible cultural heritage kite making technician, were invited to attend the event. More than 600 groups of customer families in Beijing, Tianjin and Hebei witnessed the beautiful moments together.
This activity focuses on public welfare promotion, aiming to let more children feel the charm of traditional culture, experience the fun of intangible cultural heritage projects, and create a good atmosphere for intangible cultural heritage inheritance. At the same time, cultivate children’s sense of identity and responsibility for intangible cultural heritage projects, let their dreams fly, and embrace the spring.
At the beginning of the event, Hu Jie delivered a speech, expressing warm welcome and heartfelt thanks to the customers and families present. Amidst the colorful smoke and the cheers of the audience, the leaders of Taiping Life Insurance and the Kite Sports Association jointly pressed the start button to kick off the kite festival and push the atmosphere of the event to a climax.
Accompanied by wonderful music, customers and friends led their children to receive kites and experience DIY painting. The colors flowed at the fingertips of the children, which truly explained what unlimited creativity is. An interactive game area was also set up on site, and the rich and varied game experience made the children enjoy it and have a great time playing it. At the same time, the teacher of Fengxie brought an Internet celebrity software kite flying performance, which opened everyone’s eyes. They stopped to watch and picked up their cameras to take pictures of the vivid and colorful scenes in the sky.
As dusk fell, with the voice of the host, gorgeous lights lit up on the stage, illuminating the entire event site. Hi FUN Music Festival is coming! Customers and friends walking around were instantly attracted and waved the light sticks in their hands. Amid the warmest applause and cheers, the heavyweight guests “Nanzhong Alumni Art Troupe Wind Band” and “Noise Reduction Band” made their debut, bringing a passionate audio-visual feast to the on-site customers, and the event ended with cheers The curtain came to a close with laughter.
Good life, peace with you! Taiping Life will take this opening event as an opportunity to continuously innovate service forms, enrich the content of activities, continue to be the “guardian of a better life”, practice the “customer-centric” service concept with practical actions, and protect customers in all aspects To live a better life, to meet the beauty with customers, and to “share peace”.
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