The first in the country! “Your” new youth life center opens in Qingdao
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“I hope I can have an e-sports room of my own in my future home.”
“I like to play with cats at home. It would be nice to have more space for pets at home in the future.”
“I am a beauty blogger on a side and want to transform my bedroom into a makeup studio.”
A random interview on the street revealed the expectations of young people today about home. Sounds a little unreal? It doesn’t matter, Leader can help you achieve it!
On March 30, the country’s first “your” new youth life center opened in Qingdao. This is the first new youth life center launched since Leader officially announced its new Chinese name “Your”. With personalized life scenes such as cute pets, e-sports, beauty makeup, and food, it brings the ideal life of young people to life one by one, and also It vividly interprets the new brand proposition of “your life is really yours”.
Multiple scenarios to meet “your” needs
On March 15, Leader released a new Chinese name “Your”, and with the core proposition of “Your life is really yours”, it “supports” young people to become the protagonists of life. On the opening day of Qingdao’s “Your” New Youth Living Center, Zhang Dan, general manager of Haier Smart Home China’s Leader brand, also explained the deeper meaning of the new Chinese name at the scene: All items in the home, before they become “yours” Just merchandise. Leader hopes to add “your” inspiration to the items, turn everything at home into “yours”, and make “your life truly yours”.
Therefore, when you walk into “your” new youth life museum in Qingdao, what you see is not the products or the exhibition area, but the personalized life scene “it’s up to you”.
How to decorate the long-awaited e-sports room?Let’s take a look at Leader’s little creativity. Opposite the gaming table, a Leader Yuanqi air-conditioning cabinet can be placed. It comes with a large circulating air volume of 1510m³/h and 5 major air supply modes. It can match the comfortable wind at any time and relieve the tension and anxiety when typing frantically on the keyboard.
There are too many skin care products in the powder room and you have no idea how to organize them?You can try the Leader Senbei Beauty Refrigerator. It can easily store a table of cosmetics, and can also better maintain the activity of cosmetics through bottom cooling and 360° surrounding air supply design. You can also experience face painting on site. When you are tired of shopping, sit down and let the makeup artist help you restore your beauty.
In addition to climbing frames and toys, what other equipment does a cute pet need?A Leader “little blue box” all-in-one decontamination machine is essential. It is equipped with compound slow-release sterilization technology, and the sterilization rate can reach 99.99%. Remove the “little blue box” and soak it in water to disinfect floors and pet toys.
If you get tired of playing in the museum, you can go to the gourmet living room nearby to have a cup of fruit drink or coffee and take a break; or you can come to the parlor to participate in interactive games and surprise draws. In short, the “little blessings” that young people want in life are available here.
Three major upgrades to customize “your” life
The launch of “your” new youth life center is just the beginning of Leader’s brand upgrade. Focusing on the core proposition of “your life is really yours”, Leader is making three major upgrades: new products, new tracks, and new models to customize “your” life for young people.
New products will be more suitable for the needs of young people.In addition to products that are familiar to young people, such as refrigerators that can be combined and air conditioners that can be “reskinned”, Leader also brought the Air Curtain II air conditioner, which presents the infinite possibilities of wind with an original double-wing giant curtain wind; and air conditioners that can be assembled like building blocks. Coffee machines, electric hot water cups, electric cooking pots and other small appliances that support nesting doll-style storage make young people’s lives full of endless possibilities.
The new track will reach the young circle in a three-dimensional way.Young people like to go shopping and visit exhibitions, and they also like to live broadcast online and buy good things. Therefore, Leader has created a “1+N+N²” content matrix to integrate accounts, stores, and broadcasts. In this way, Leader can more efficiently reach young users on different platforms and in different circles, and stay on the same page with young people at all times.
The new model brings “your life” to young people.“Your” new youth life center is actually one of the fulcrums of Leader’s “3+N+X” new contact system. At the scene, Zhang Dan also further interpreted Leader’s new “3+N+X” model. Next, Leader will continue to deploy curated retail centers (Leader space), new youth life halls (Leader house), circle-integrated contacts (Leader club), etc. in various places, and continue to create a trend vane for home appliances and a trend-setter for young people. position, really playing with young people.
Leader, who has been deeply involved in the personalized needs of young people for a long time, has also received positive feedback from the market. Data shows that Leader will achieve double-digit growth in revenue and profit in 2023, further highlighting its growth potential. As the touch point layout is further improved and the scene experience is further enriched, Leader will continue to stand with young people and continue to realize “your” ideal life.
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