The first brand Guizhou agricultural brand creative design competition series of activities was successfully completed
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Recently, the press conference for the winning works of the first Brand Guizhou Agricultural Brand Creative Design Competition series was held in Guiyang. Xu Yougang, deputy director of the United Front Work Department of the Guizhou Provincial Committee, attended the speech and presented awards to representatives of the winning authors. Wei Wei, Chairman of the Provincial Federation of Intellectual Property, President of Guizhou Normal University, and Director of the Competition Organizing Committee, reported on the work of the series of competition activities. Chen Chaoke, deputy director of the competition organizing committee and secretary-general of the Provincial Enterprise Decision Research Association, announced the list of winners and how to receive bonuses and certificates. Wu Haoxue, member of the China Brand Building Expert Committee, chairman of the Guizhou Brand Building Promotion Association, and honorary chairman of the Guizhou Province Rural Revitalization Consortium, presided over the press conference.
It is reported that this competition has a total of 52 agricultural brand LOGO winners, 85 agricultural brand slogan winners, and 34 agricultural brand story essay winners. About 60 people including responsible comrades from the main organizer, members of the competition organizing committee, representatives of the expert review team, representatives of award-winning authors, representatives of brand holders, and news media attended the meeting.
In-depth implementation of the brand strategy to strengthen agriculture, guided by the United Front Work Department of the Guizhou Provincial Committee, sponsored by the Provincial Department of Agriculture and Rural Affairs, the Provincial Department of Commerce, the Provincial Market Supervision Bureau, the Provincial Chinese Vocational Education Society, and the Provincial Federation of Intellectual Property, the Provincial Product Promotion Association and the Provincial Enterprise Decision-making Research The association co-organized the first series of activities of the Guizhou Agricultural Brand Creative Design Competition. The event focused on 15 agricultural brands and 15 “time-honored” brands to solicit essays on creative logo design, advertising slogans and brand stories, mobilizing extensive participation from all walks of life. A total of 632 LOGO works, 8,815 brand slogan works, and 34 brand story essays were collected. .
During the selection, the expert judging panel of the competition closely followed the theme of “Building Brand Guizhou Together” and evaluated the entries one by one based on whether they fully demonstrated the characteristics and advantages of Guizhou’s agricultural products and the originality of their works in terms of topic selection, innovation, conception, matching and composition. , after public announcement and review by the competition organizing committee, the final list of winners was formed.
The relevant person in charge of the event organizer said that “quality promotes agriculture, brand strengthens agriculture” has become a strategic choice to transform agricultural development methods, enhance agricultural competitiveness and achieve rural revitalization. It is necessary to “produce” Guizhou’s high-quality agricultural products, “erect” the brand of high-quality agricultural products, and “sell” high-quality agricultural products at good prices, so that the results of the competition can take root on a larger scale and at a higher level. Flowers and fruits.
According to the organizer of the event, the second brand Guizhou Agricultural Brand Creative Design Competition series of activities will be launched soon. The second competition will adopt a new competition system and invite contestants from all over the country to visit Guizhou for on-site sampling and conduct in-depth exchanges with landmark holders and agricultural brand companies in order to more accurately create products with Guizhou characteristics and in line with product characteristics. work.
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