Substituting salt for health? The 6th “Reed Flower Sea Salt Cup” Mobile Phone Photography Contest Award Ceremony and the 1st Annual Ceremony of Douyin Talents in Hangu Salt Field ended successfully

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On the morning of January 17, 2023, replacing salt for health – the award ceremony of the 6th “Luhua Haiyan Cup” mobile phone photography competition and the first annual vibrato talent ceremony of Hangu Salt Field was successfully held in Tianjin Hangu Salt Field Club. As the organizer of this event, Tianjin Changlu Hangu Salt Field Co., Ltd. has a long history. It was formerly known as “Lutaichang”. , the sea salt produced is known as “Lutai jade sand”, ranked among the tribute salts of the Ming and Qing dynasties, and is the only “Chinese time-honored brand” among Chinese salt production enterprises.

Launched on November 25, 2022, until December 25, 2022, this mobile photography competition has attracted more than 610,000 participants, 6,053 participants have received valid works, and the cumulative number of votes has reached more than 320,000 , which reflects the grand scale of the participants, the wide range of works involved and the rich content of themes in this photography competition. The awards ceremony of the 6th “Reed Flower Sea Salt Cup” Mobile Phone Photography Contest presented awards for the Most Beautiful and Healthy Salt Substitute Award, the Salt Value Gourmet Award, the Reed Flower Popularity Award, the Creative Short Video Award, and the Excellent Photography Award.

In terms of media publicity, the publicity cycle of this photography competition lasts for one month, and it is collected from mainstream media such as Tianjin Radio and Television Station, Jinyun, Tianjin Daily, Beifang.com, Tianjin Focus.com; Toutiao, Tencent, Sina, Sohu.com, NetEase and other online media launched and publicized the event, covering more than 20 million people. Created an activity topic on Douyin: #鹿花海粉; #鲲花海粉食品厨房; #鲁花海粉厨房, collected nearly 300 related short videos, and the total number of views of the topic videos exceeded 7.84 million; launched a small program for event collection in WeChat Moments , with nearly 500,000 tweets; in addition to times, the event was also widely publicized in the community!

The main roles in the Douyin matrix of Hangu Saltworks are all played by employees of Hangu Saltworks, which not only created a group of vivid and distinctive Internet celebrity characters, but also cultivated the company’s own new media network experts. This not only enables the professional life of enterprise employees to grow, but also lays a solid talent foundation for the development of new media in enterprises.

The first Douyin Talents Annual Ceremony of Hangu Salt Field awarded the annual Charming Douyin Talent, the Annual Youth New Force Douyin Master, the Annual Expressive Douyin Master, the Annual Most Popular Douyin Master, and the Annual Douyin Excellence Awards for the operation team and the creative team of the year.

Substituting Salt for Health——The Awards Ceremony of the 6th “Reed Flower Sea Salt Cup” Mobile Phone Photography Contest and the 1st Annual Douyin Masters Awards Ceremony of Hangu Salt Field ended successfully with warm applause. This event better demonstrated to the society the charm of Changlu Hangu Salt Farm as a corporate brand with a history of more than a thousand years. With rich thematic content, a wide range of entries, and interesting Douyin videos, it promoted the salt color of Changlu Hangu Salt Farm, Salt value, salt culture, salt products!

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