Seriously make every cup of milk Jane Eyre yogurt to meet the challenge with ingenuity
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Previously, the General Office of the State Council officially released the “14th Five-Year” Cold Chain Logistics Development Plan, which clearly pointed out that in the future, it will focus on optimizing dairy cold chain logistics services, strengthening the construction of low-temperature milk cold chain distribution systems, and directly helping low-temperature dairy products Further expand the market. At the same time, the industry also generally believes that the cold chain is an important factor restricting the market size of low-temperature milk, and by observing the improvement of domestic cold-chain transportation and storage in the past two years, it also provides information for emerging low-temperature milk companies represented by Jane Eyre yogurt. A new fertile ground for development.
The development speed of China’s cold chain is obvious to all. Although the competition of low-temperature dairy products is fierce, the potential is huge. For Jane Eyre yogurt, with the development of low-temperature dairy products in the direction of quality and health, and the changes in consumer awareness affected by the epidemic in recent years-consumers pay more and more attention to the quality and health attributes of dairy products, low-temperature dairy products It will also usher in new market development outlets. Jane Eyre yogurt will also continue to adhere to the product concept of “no additives” and “precise sugar control”, continue to innovate, and continue to create value for consumers.
At the same time, the integration and upgrading of the supply chain has also become an effective boost to promote the development of low-temperature milk. As the number of consumer groups covered by low-temperature dairy products continues to increase, the upstream, midstream, and downstream supply chains will become an important driving force for the upgrade of the low-temperature milk market. And this is exactly what Jane Eyre yogurt has been insisting on doing-Jane Eyre yogurt has successively put into production the integrated supply chain of “factory + ranch” in North China and Central China in Fengning, Hebei, and Ningxiang, Hunan.
Although the growth rate of the entire dairy industry has slowed down in the past two years, and the liquid milk market that is just needed has even stagnated, the low-temperature yogurt track where Jane Eyre yogurt is located has continued the downward trend in the past three years of the epidemic, with a negative growth of 11.4%. Fresh milk and high-end milk, which have grown rapidly in the past two years, will also stop growing in 2022. However, in the environment where the low-temperature yogurt track has declined for three consecutive years, Jane Eyre yogurt withstood the pressure and gave an excellent report card with its excellent consumer reputation.
Therefore, whether it is the overall dairy industry or the low-temperature track, Jane Eyre yogurt always regards the final product as the decisive item. In the future, we will continue to improve product quality, innovate raw milk indicators, and select the best strains so that product quality will always be at the forefront of the market. Through continuous product innovation to meet the ever-changing needs of consumers, we will earnestly make every cup of yogurt .
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