Online and offline efforts to create an immersive publicity atmosphere Jincheng Bank comprehensively launched a series of activities to popularize financial knowledge
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In order to help build a harmonious financial consumption environment, effectively help consumers master financial knowledge, improve financial literacy, stabilize consumer confidence, and prevent financial risks, in June 2023, Tianjin Jincheng Bank comprehensively launched the “Walk to Popularize Financial Knowledge” and “2023” 6.14 Credit Record Care Day’ and ‘Ten Years of Credit Investigation and New Journey'”, “Prevention of Illegal Fund-raising Awareness Month”, “Popularizing Financial Knowledge and Keeping the ‘Money Bag'”, “Deposit Insurance Publicity”, “National Anti-drug Publicity Month” activities, etc.
Based on the positioning of “small and micro digital banks”, Jincheng Bank combines its own characteristics of digital banks, focuses on the field of digital finance, and makes full use of live broadcasts, videos, posters, long pictures, animations, etc. In a form that is popular with the masses, a series of consumer rights protection activities with clear themes and various forms were organized to expand the audience and effectiveness of education and publicity. Through the development of a series of activities, consumers’ financial knowledge has been effectively improved, risk prevention awareness has been enhanced, consumers have been helped to keep their “money bags”, and Jincheng has contributed to boosting financial consumption confidence and helping to build a harmonious financial environment.
Innovative forms of expression, financial missions, entertaining and entertaining
In order to effectively help financial consumers improve their financial literacy, during the event, Jincheng Bank “moved” the dissemination of financial knowledge online through three joint online live broadcasts. Based on specific life scenes, the anchor introduces the knowledge and uses of credit investigation to financial consumers in a concise and easy-to-understand way, and guides everyone to prevent scams such as “credit investigation and repair”.At the same time, the presenter alsoUsing vivid examples,Popularized the new scam of “pitting the old” and the correct understanding of illegal fund-raising to financial consumers, and reminded financial consumers to strengthen the identification of fraudofability to reasonably maintain one’s ownrights and interests.
In this event, Jincheng Bank used short videos as the entry point for financial knowledge education, and carefully planned and shot a series of short videos with the themes of “illegal fund-raising”, “deposit insurance” and “credit protection”. In line with the new situation of the Internet information age, Jincheng Bank innovatively uses the image of financial knowledge IP to remind financial consumers to be vigilant against illegal fund-raising scams in a humorous way, and inform financial consumers how to identify and prevent them. Combining with the characteristics of the hometown of folk art in Tianjin, Jincheng Bank compiled the Deposit Insurance Allegro Book, using the form of playing bamboo boards and talking allegro, to publicize deposit insurance knowledge and enhance financial consumers’ awareness of the deposit insurance system. In addition, in order to disseminate credit information knowledge in a more daily life, under the guidance of the Tianjin Branch of the People’s Bank of China,Kincheng BankreturnWell-written story scripts,Choose your actors carefully,Willcredit checkshort play for knowledgeofThe form speaks.
In addition, focusing on the current hot issues such as illegal fund-raising and telecom fraud, Jincheng Bank also launched a series of pictures and texts through WeChat public account, Weibo, Toutiao and other self-media channels, actively carried out financial knowledge popularization and publicity, and timely sentfinanceConsumers are reminded of risks and helpfinanceConsumers protect their own property safety and guard their “pockets”, which expands the audience of publicity and education in an all-round way and improves the effectiveness of financial knowledge publicity.
Caring for Key Groups and Building a Financial Safety Network
In addition to carrying out various online financial knowledge publicity and popularization activities, Jincheng Bank also came to Nanqizhuang Village, Caozili Town, Wuqing District, Tianjin, and held an activity of “Helping Rural Revitalization and Financial Knowledge Entering Rural Areas” for people with weak financial knowledge in rural areas . Before the start of the event, Jincheng Bank propagandists conducted multi-form publicity preheating in advance, such as broadcasting publicity at the village radio station, posting publicity posters and banners on the publicity column of the village committee and prominent places in the village, etc.
After knowing the knowledge points that he is most interested in and urgently needed to explain, during the event, Jincheng Bank’s propagandists joined the village cadres to explain and publicize relevant financial knowledge to the villagers and distribute relevant financial brochures to prevent the villagers from telecommunication fraud, Prevent illegal fund-raising, learn and understand credit investigation, anti-counterfeit currency propaganda, prevent routine loans and other financial knowledge popularization, remind villagers to reasonably choose financial products and services that suit their own characteristics, stay away from illegal financial activities, and enhance risk responsibility Awareness, effective protection of their legitimate rights and interests. At the same time, Jincheng Bank also donated books related to financial knowledge to the Nanqizhuang Village Committee. “The content of this financial knowledge popularization activity is very rich and easy to understand. It is very suitable for the elderly in rural areas to learn and understand, and it is also conducive to improving the villagers’ awareness of fraud prevention.” Qi Lijun, an activist in the village who joined the party, said.
Since the beginning of this year, Jincheng Bank has strengthened its offline publicity, based on its positioning as a small and micro digital bank, actively innovated publicity methods, disseminated financial knowledge through various online methods, expanded the scope of publicity, and increased publicity efforts. In the future, Jincheng Bank will continue to promote the normalization of financial knowledge, continue to carry out financial knowledge publicity and popularization activities through multiple channels and methods, build a financial safety network, and contribute to promoting fairness in financial consumption and building a safe and healthy financial ecological environment.
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