Occupying the new trend of outdoor lifestyle, a special exhibition with the theme of “Better Wildness” was unveiled at the China Home Expo (Guangzhou)
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From poetry and distance, to home and daily life. The market has entered a cooling-off period, but people’s pursuit of a better life is still fierce. From March 18th to 21st, at the 53rd China Home Expo (Guangzhou), which has attracted much attention from the industry and covers the entire industry chain and categories of major home furnishings, the high-profile appearance of the outdoor home furnishing exhibition area demonstrated the potential of this trendy field. Charm and strength.
“Better Wilderness” Outdoor Themed Exhibition
Among them, the “Better than Fun Wild” outdoor-themed special exhibition created by Zhiliao Home quickly became popular with its unique presentation of new products, new technologies, new trends, new inspirations, new insights, and new ways of playing. The dreamy linkage of the three booths “ALL IN ONE” in Hall 12.1 of Area B, “Future Future” on the middle platform of Area AB, and “Carnival” in the south square of Area B has brought unprecedented surprises and experiences to the industry and audiences.
“Life is boundlessALL IN ONE“
Design masters cross boundaries to create a spiritual tower
China’s outdoor home furnishing companies have always led the world in manufacturing capabilities, but they have never had a say in design. Where should the future of industries, factories and brands lead?
At the 12.1 Outdoor Furniture Design Hall, Zhi Home, together with Huang Yongcai, the founder and creative director of RMA Republic City, and Huang Yongjie, the design director, jointly created “Better Wildness, Boundless Life ALL IN ONE”, using an always upward spiritual tower to create The audience brings their thoughts about architecture, space and nature.
“It’s better to enjoy the wild life ALL IN ONE” launching ceremony
From right to left: Ji Pengpeng, head of exhibitor marketing at China Home Expo, Huang Yongcai, founder and creative director of RMA Republic City, Lai Yanan, founder of DOMO nature, Hu Chijun, professor of the Fourth Studio of the Oil Painting Department of Guangzhou Academy of Fine Arts, founder of Xiangmei Home Furnishings Zhao Xiaoxia, founder and editor-in-chief of Cicada Home Liu Lang
A conversation with Huang Yongcai, curator of “Better Wildness·Boundless Life ALL IN ONE”
“This ‘tower’ can be regarded as the ‘tower in front of the tower’. Nothing has yet been differentiated and nothing has been defined. The differences and changes given to us by nature should be cherished.” Curator Huang Yongjie said.
Curator: RMA Republic Urban Design Director Huang Yongcai
Green plants grow upward along the metal building structure, and gray pleated gauze creates a looming atmosphere. Abandoning the traditional large-scale furniture display, VINEKO’s nine degrees single-seater sofa and Miyaxin’s eashell Collection shell series have become seats under the tower where you can stop, take a nap, meditate, and experience things. MEADOW, FEUILLE, NALA and FELITSA floor mats from Portuguese home textile brand Abyss&Habidecor have also become the finishing touch of the entire space with their vivid shapes and bright colors. Photography works by visual artist Tian Xuanang add diverse natural “impressions” to the entire building.
“It’s better to enjoy the wild and endless life ALL IN ONE”
During the same period of the exhibition, two salons with the themes of “Designing Limitless” and “Weaving Nature” were held at the “Better Fields·Boundless ALL IN ONE” booth, attracting experts and scholars, cross-border designers, outdoor furniture brand elites, Nearly twenty guests, including outdoor lifestyle experts, participated, and Mario Ferreira, Commercial Counselor of the Consulate General of Portugal in Guangzhou, was also invited to the scene. Everyone chatted about design, nature and sustainability, and shared insights into the market and understanding of outdoor lifestyle.
“Not as Fun as Wild” Theme Salon
Curator Huang Yongcai said that design and outdoor can create more links and interactions in the future. Outdoor furniture companies with outstanding manufacturing capabilities need design innovation, and designers must also get closer to the consumer market and expand their capabilities in new areas.
SONG Cafe
It is worth mentioning that this special exhibition also introduced the one-Michelin-starred “Song·Sichuan Cuisine” cross-border work – SONG Café. Its reusable coffee cup and cork coaster have become a “Better than Fun·Sichuan Cuisine” “ALL IN ONE” is a concrete expression of exploration in the field of green sustainability.
“Tide Future”Stunning appearance
Ten major brands join forcesreleaseOutdoor fashion boutique
In the “golden booth” on the middle platform connecting Area A and Area B of the China National Home Expo (Guangzhou), the creative special exhibition “Better Wild, Trendy Future” jointly created by Zhiliao Home and Hezhu Design has become a popular check-in spot. .
Ten major brands and institutions including Youli Carpet, RECASA, Insteel, Meiyaxin, Derui, Guokang, Mark, Rattan Stories, Weiteng, and Firefly Museum jointly conducted product displays to showcase design and design in the outdoor field. Create the strongest sound.
“It’s better to enjoy the wild and trendy future”
Yuan Shuai, founder and design director of Hezhu Design, said that curating is not just about integrating products, but about summarizing and recreating the ideas, values and lifestyle that the brand wants to express through innovative ideas. “The curatorial approach can be ‘lightweight’, but the concept is important.”
In the exhibition positioning of “design leadership, internal and external circulation, and full-chain collaboration”, design leadership is placed first, which also means that China Home Expo (Guangzhou) attaches great importance to and expects design. Zhi Home hopes that “not as good as “Quye·Chaofufu” can gather the power of design, lead the industry trend, and make its modest contribution to promote the transformation and upgrading of China’s home furnishing industry.
“It’s better to enjoy the wild and trendy future”
At this China Home Expo (Guangzhou), the scale of the outdoor home furnishing exhibition area is unprecedented. Liu Xiaomin, general manager of China Foreign Trade Guangzhou Exhibition Co., Ltd., said that he hopes that through such a professional presentation, the cutting-edge concepts of outdoor home design can be demonstrated to the entire industry. Promote the positive interaction of internal and external circulation and achieve coordinated development of the entire industry chain.
outdoor“Carnival”
TransformAfter the exhibition“Xinjuchang“
The rush and congestion after the show is over every day is the normal experience for exhibition visitors. This year, with the strong support of China Home Expo (Guangzhou), Zhiliao Home and outdoor furniture brand Meiyaxin jointly created the “Better Field Carnival” in the south square of Area B, allowing visitors and exhibitors to truly experience the outdoors The freedom and comfort of life.
“It’s not as good as Fun and Carnival”
Futons, dining tables and chairs, high stools, L-shaped sofas, parasols… different forms of outdoor furniture are full of holiday style; lightspace’s piggy lamps are scattered around, becoming a cute presence to light up the party; Hi Karuno’s space The cabin shows another possibility of outdoor life; the specially introduced Baxi ice cream and barbecue meals bring coolness and comfort to the people present after exhaustion.
As night falls, the cool lights of the South Square come on. Food, wine, LIVESHOW, in an immersive and joyful atmosphere, the “Carnival” has become a new venue for leisure, negotiation, and gatherings, and has also become the organizer’s best interpretation of the concept of outdoor life – enjoyment At the moment, it’s better to be in the wild.
“It’s not as good as Fun and Carnival”
Ji Pengpeng, head of exhibitor marketing at China Home Expo, said that this is a brand-new, cross-border attempt by China Home Expo (Guangzhou) in the outdoor field, which can not only bring benefits to brands, dealers, designers and consumers. A more intuitive experience also provides an open space for them to communicate after the exhibition. On the road to promoting high-quality development of the home furnishing industry, innovation and communication are indispensable.
The four-day exhibition came to an end, and the successful holding of the outdoor-themed special exhibition “Better than Fun Wild” has become a microcosm of China Home Expo (Guangzhou)’s promotion of innovation and development in the home furnishing industry. It is a visual and sensory feast, an important platform linking different roles in the large home furnishing industry chain, and an opportunity to promote the prosperity and development of the outdoor home furnishing market. On the road of discovering new trends and new opportunities, and on the road to a better life, life is endless and the steps are non-stop.
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