New consumption scenarios help Jincheng’s “spring economy” continue to rise
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Recently, as spring flowers are blooming, major business districts in the city are seizing the radiating and driving role of the “Spring Economy” and holding spring new product releases, fashion shows, music performances, and cultural events around the themes of outings, flower viewing, camping, and sports. Create markets, discount promotions and other activities to provide citizens and tourists with richer scenarios for travel and consumption. According to preliminary statistics, nearly 100 themed activities were held in major business districts across the city in early April.
1. Rich and colorful spring theme activities
The Second Five Avenues Begonia Flower Festival in Heping District is in full swing. Folk music performances will continue to be held at Minyuan Square from April 4th to 6th. Many musical artists will perform on the stage. Surrounding restaurants, bars, coffee shops, etc. have launched Begonia Flowers. Themed packages, group purchase discounts, new spring products, etc.; Northern International Group held the “Blooming Northern Spring Rebirth” market, using creative themed dining cars to display time-honored products, attracting tourists to stop and spend; around the Begonia Flower Festival, the Golden Street Business District also launched A number of heart-warming service initiatives, Robbins Department Store launched a 3-hour free parking discount for non-Tianjin license plates during the Qingming Festival. Plaza 66 decorated the “Spring Flowers Centenary Wall” on the side of Heping Road to create the city’s first pet-friendly paradise. Three days of pet-friendly activities. Jinnan District held the 3rd “Begonia Flowers Blooming” Cultural and Art Festival. The surrounding commercial carriers such as Green BOX, Jinnan Wuyue Plaza, Xinhua City Plaza, and AEON Shopping Center created a cultural and art festival through markets, music, food experiences and other activities. A new scene for business, culture and tourism. In addition, Jinwan Plaza launched a celebrity teahouse crosstalk special and a concert in memory of Ka Kui’s Beyond hits, the National Oceanographic Museum opened the “Meet the Blue Tears” marine exhibition, and the TEDA Aircraft Carrier Theme Park held the “Spring of Flowers·Dating the Aircraft Carrier” themed event. Special Happy World plans to launch the “Youth Electronic Music Festival”.
2. Gathering characteristics for the first exhibition and first store
Major merchants have launched their first stores during the Qingming Festival and set up exquisite first exhibitions to attract citizens and tourists. Nankai Joy City introduced the first ZANMANG LOOPY official pop-up store in Tianjin. Not only was there a 7-meter giant ZANMANG LOOPY, but also a new city-limited refrigerator magnet in the image of rupees was launched. Customers can use the “ZANMANG LOOPY pop-up store” on that day to make purchases. With the receipt, you can also go to designated brands in the mall to enjoy additional discounts; Peace Joy City launched Bandai’s official pop-up exhibition in Tianjin for the first time; SM Tianjin Binhai City Plaza held the “1864 Giant Panda Tour·Tianjin Station”, where 500 environmentally friendly paper panda sculptures were collected Appearing in the sea of tulips, depicting a cute and graceful spring scene; Caiyue City held the “Spring Romantic Begonia” 2024 Ice Cream Cultural and Creative Festival; Teem City Shopping Center held the “Garden of Time – Baroque Dance Art Exhibition” , more than ten kinds of flower plants are integrated into architecture, painting, color and other art forms to create an abstract and artistic world, making “romance” synonymous with this spring.
3. Various forms of exhibitions and sales
The National Convention and Exhibition Center (Tianjin) will hold the third Tianjin IPTV Dimensional Culture Festival from April 4 to 5, which will attract many dimensional culture enthusiasts from Beijing, Tianjin, Hebei and many provinces and cities in China to participate. Meijiang Convention and Exhibition Center will hold the 28th Tianjin International Jewelry and Jewelry Exhibition from April 4 to 7. With the theme of “New Scale, New Opportunities, New Experience”, it will comprehensively integrate the upstream and downstream resources of the jewelry industry. A total of 300 people across the country will More than a dozen jewelry manufacturers came to participate in the exhibition. The water park held the 2024 (Tianjin) Selected Agricultural Products Direct Sales Festival and Silk Clothing Promotion Season Exhibition, bringing together more than 100 national specialty agricultural products, intangible cultural heritage foods, pre-packaged foods, seasonal silk clothing products, etc.
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