Milan Exhibition 2024 | Roca invites you to experience the sparkling world of sustainability and take a look at the pioneers of craftsmanship
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From April 16 to 21, 2024, the “62nd Milan International Furniture Fair Salone del Mobile”, which has attracted much attention from home life brands and art designers, will be grandly opened, and “Milan Design Week” will also Held simultaneously.
In addition to this event, Roca will convey the message through the “Mediterranean Perspectives” themed exhibition area displayed at the Milan International Furniture Fair and the “Sparking Change” art installation created in the off-site salon. Roca has always been committed to pioneering design, sustainable concepts and innovative technology.
Rational and delicate geometric yearning from the Mediterranean
“Geometry” is the key word in Roca’s booth design. Mesura, an architecture company headquartered in Barcelona, specially created this “Mediterranean Perspectives” exhibition area for Roca at the Milan Furniture Fair. The exterior shape shows the style traceability to Barcelona, the birthplace of Roca, and the various internal geometric shapes create a unique atmosphere. Each product series is interpreted here, with different material aesthetics and design atmosphere.
Benjamin Iborra, a designer from Mesura, said: “Our goal is to provide visitors with an immersive experience. We want to strive to create an unforgettable experience that goes beyond the ordinary, inviting visitors to explore the different product ranges on display, At the same time, understand Roca’s values and historical heritage.”
The future and art listen to the voice of nature and ecology
Sustainable materials were a key factor in the design of this exhibition space. In order to be consistent with Roca’s sustainable development values, the designers reused recycled wood from previous projects and recyclable materials to minimize the impact of the construction on the environment.
Shining Change explores the laws of the cycle of all things
The “Sparking Change” art installation by MCA-Mario Cucinella Architects appeared at Milan Design Week. This installation was inspired by the world’s first recently put into production at Roca’s factory in Gmunden, Austria. A sanitary ceramics electric tunnel kiln will provide visitors with a unique fusion experience of virtual and real interaction.
Recycle and decarbonize. This transformative initiative has a positive impact on the planet and leads a paradigm shift in the ceramic production industry. 1,200 3D printed clay blocks made of natural clay and recyclable ceramics form a semicircular background, expressing how to upgrade traditional production processes and be friendly to the environment through sustainable innovative technologies.
“This installation proves that technology and digital tools are no longer just tools for creation, but can also inspire more creative expressions” – Mario Cucinella, founder and creative director of Mario Cucinella Architect
In the installation, the curvilinear shape and color gradient symbolize the operating temperatures of the ceramic firing process. The self-supporting structure can be assembled in a dry environment and easily disassembled, ensuring that it can be reused in future events.
Roca looks forward to meeting you in Milan, participating in this artistic feast, encountering the Mediterranean Sea, and witnessing the shining changes.
/2024 Milan International Furniture Fair/
We sincerely invite you to visit Roca’s booth
Geometric aesthetics light up here
Exhibition time
April 16th – April 21st
Exhibition location
Hall 10, Booth Nº B19-C12, Fiera Milano
/2024 Milan Design Week/
Welcome to Roca’s “Shining Change”
Sharing the heart of sustainability
Exhibition time
April 15th – April 28th
Exhibition location
Università degli Studi di Milano
Via Festa del Perdono,7
About Roca
The Spanish Roca Group is the world’s leading multinational sanitary ware group. The company was founded in Barcelona in 1917. It integrates tradition and knowledge, passion for innovation and respect for the environment, aiming to meet people’s needs and contribute to increasing human welfare. .
The Roca Group places the principle of sustainable development as the core and fundamental of all its activities, aiming to leave a better earth for future generations. After more than 100 years of development, through the daily efforts of its more than 21,000 employees, it continues to carry out business activities. This culture is implemented in 170 countries and 76 factories. In the field of business, we take a global view and lead the world.
The Chinese market is one of the most important markets for Roca in the world. As one of the few sanitary ware brands that have built its own factories in China, Roca has always focused on every detail and pursued excellent quality since entering China in 1997. Only to meet the increasing needs of consumers in China and even the Asia-Pacific region for bathroom life, we create a high-end bathroom experience.
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