Leading the investment trend with “playfulness”, Golden Tulip Hotel has won the trust of the Chinese hotel market
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At the beginning of the new year in 2023, when we look back at the development of the hotel market in 2022, it is not difficult to find that it is in a state of ups and downs. After three years of baptism, the hotel market has also started a wave of washing sand, and it is constantly clearing up. Many hotel brands continue to slow down their expansion, and instead begin to explore the market and consumer needs in depth, and accelerate the comprehensive optimization of their own brands, products, and operations, and then start the “high-quality expansion” stage. At this new opportunity, the 60-year-old Golden Tulip Hotel systematically integrates the constant hotel genes with the more random, organic and dynamic needs of contemporary consumer groups from a unique perspective of playfulness. In the process, we successfully built a “wonderful dream factory” that aggregates diverse needs, thus gaining the favor of investors in the high-end hotel investment field.
International brand gene, unique
The long development history of the French Louvre Hotel Group in Europe has created the long-standing high-end positioning of the Golden Tulip brand, and the empowerment of Jin Jiang Hotels (China) has deepened the confidence of Golden Tulip to deeply cultivate the Chinese market. From the beginning of its layout in China to the present, Golden Tulip Hotel has been adhering to the integration of international localization strategy and traditional genes. What it inherits is not only the unique design style from its birthplace – the Netherlands, but also the openness and vitality rooted in the underlying code of national culture. Spiritual core, individuality, freedom and other spiritual cores are also deeply integrated with the consumption needs of the current Chinese consumer groups after iteration, becoming a classic model for the landing of international high-end hotels in China.
Therefore, in the Golden Tulip Hotel, consumers can naturally experience the self-evident and unrestrained sense of space freedom, put down their guard, enjoy a sense of tranquility and security, break barriers, and have a sense of easy-going and natural affinity. The overall presentation is high-end, elegant, bright, Tranquil experience environment. The distinctive features of the aesthetic design are just the tip of the iceberg of the uniqueness of the Golden Tulip Hotel in the Chinese hotel industry.
Blooming ever-changing postures, witty and smart
In the unique “experience” ecology of Golden Tulip Hotel, the concept of “Wonderful Dream Factory” came into being. In this “wonderful dream factory”, it covers the needs of modern urban people in multiple dimensions such as life, leisure, and work. Fun Dream Factory”. Golden Tulip Hotel inherits the brand’s distinct and differentiated characteristics, and has formed four unique brand logos: fun double car, fun care bar, fun game, and fun dining car, so as to meet consumers’ social, leisure, office, food, etc. The pursuit of diversified and interesting living experience.
In terms of design style, Golden Tulip emphasizes “one store, one design, one store, one story” to further combine the international style with local elements. By integrating local design style, special food, interesting games, etc., every Golden Tulip Hotel It can harmoniously blend internationalization and local culture, and allow customers to obtain a more personalized and unique living experience. For example, the dual-brand hotel complex combined by Golden Tulip and Kyriad is located in Lyon, a city in the southeast of France. The dual-brand hotel complex combines the local culture and lifestyle, integrating hotels, spas, The restaurant and conference center are integrated to create a one-stop experience resort complex; the Golden Tulip Marseille Hotel in France inherits the Mediterranean resort style. The decorative murals are fully highlighted; Golden Tulip Warsaw Hotel in Poland presents a simple and poetic retro style, using the natural environment to create a balanced aesthetic, interpreting the double balance of old and new looks of Warsaw, the “City of Nirvana”; located in Pattie, Thailand The Golden Tulip Hotels in Southeast Asia, such as Bangkok and Bangkok, focus more on the vacation travel of guests, bringing a high-end stay experience full of freedom and sunshine.
The Golden Tulip Hotel in the domestic market also inherits the core concept of the brand and has outstanding performance. Golden Tulip New Asia Hotel Shanghai on the Bund is located in an excellent historical building, adjacent to the famous scenic spot of Shanghai, the Bund, surrounded by many historical buildings, and it is also the core business district of Shanghai. Under the background that the target customer group has both vacation and business needs, the New Asia Hotel, which was completed and opened in 1934, has perfectly integrated its own cultural heritage with the international gene of the Golden Tulip brand from Europe through re-positioning and renovation of the style. With a brand new look, “Golden Tulip New Asia Hotel on the Bund Shanghai” has a new start, bringing a unique quality experience to guests. In addition to this Golden Tulip Hotel with a unique geographical location, many other domestic Golden Tulip Hotels such as Shanghai Hongqiao Golden Tulip Hotel, Liaoning Jinzhou Golden Tulip Hotel and Xuzhou Huaihai Golden Tulip Hotel continue their brand personality and are also committed to providing guests with a fusion of brand atmosphere and Differentiated services of regional culture.
New design concept, organic and interesting
Focusing on the goal of “opening an interesting and dynamic living, working and traveling space for tourists, completing the reshaping of buildings or spaces, and expanding the true value of communities and people”, Golden Tulip Hotel traces the origin of the brand to Holland, which is a country of trade and learns from others. , open, inclusive, and dynamic classic design concept inspires innovative inspiration based on inheritance, integrates international style and local culture, and creates a more interactive, vacation-like, and vibrant living space and experience, so that every Golden Tulip The hotel combines internationalization and local characteristic culture. As for the design of guest rooms, the hotel draws inspiration from the layout of canals in the 17th century to create a “bubble space” that makes full use of natural light, achieves effective sound insulation and heat insulation, and increases space utilization to form an open and bright accommodation environment, further enhancing the comfort of guests. Check-in experience.
At present, Golden Tulip Hotel has entered 45 countries and regions around the world, with over 225 hotels, more than 30 domestic contracted projects, and 13 hotels in operation. Based on the brand concept of “Wonderful Fun”, Golden Tulip Hotel has never stopped the pace of innovation and development. In the future, it will continue to focus on product innovation and improvement, and is committed to bringing high-quality personalized business travel and vacations to global travelers. experience. In the future, Golden Tulip Hotel will live up to expectations and continue to deepen China’s high-end hotel market, releasing more diversified commercial value in order to bring more considerable and stable returns to investors.
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