Kuaishou’s 12th Anniversary Joins Hands with Creators to Talk about the Power of “Living Forward”
According to Kuaishou’s financial report for the first quarter of 2023, the average monthly active users of Kuaishou has reached 654 million. As an industry-leading content community and digital platform, Kuaishou has always adhered to “life” as the background and driving force, recording and sharing the real life pictures of hundreds of millions of people in China, and conveying a positive attitude that is always moving forward and upward.
June 6, 2023 marks the 12th anniversary of Kuaishou’s official establishment. To this end, Kuaishou uses “life goes on“Created a creator story short film with the theme, and held a large-scale summer garden party in the Kuaishou headquarters park to relive the original heart with the veterans online and offline.
commonDescribe the power of life and move forward with creators
Kuaishou teamed up with 5 creators to create a short film about the creators. By telling the big and small things they discovered, recorded, and moved in Kuaishou, it showed Kuaishou’s persistence and growth in the past 12 years.
Handmade Geng and “Uncle Ollie” winter swimming monster pigeons are typical representatives of Kuaishou’s “grassroots talents”. They all come from small rural towns and use Kuaishou to record every bit of life. Winter Swimming Pigeon releases swimming videos every day, and continuously creates various nonsensical inventions by hand. These simple life moments are recognized and encouraged by Kuaishou.Kuaishou is open and inclusive, and the content ecology with multiple personalities provides a stage for ordinary people like Handmade Geng and Winter Swimming Pigeon. They form a solid content foundation for Kuaishou, and they also strengthen their dreams in the love of Kuaishou veterans.
Post-00s creator Li Wawa is good at documentary videos. She recorded “fireworks in the world at 4 am” and “one hundred life experiences” through the camera. Through Kuaishou, Li Huawa not only found a new entrepreneurial direction in his life, but also created a new paradigm of recording real life in Kuaishou, leading a large number of users to follow and imitate, capture those ordinary and beautiful moments of life around him and strive to move forward, and inspire people Create your own personal value. The Kuaishou platform is also constantly supporting such high-quality content creators, so that more people can see real and powerful works.
Dolma Mizang and Sister Mi are two “carrying experts” with different backgrounds.
Zhuoma, who comes from a small Tibetan mountain village in Yading, Daocheng, Ganzi, Sichuan, is the “first person to bring goods” in the village. From the beginning, she only sold a few catties to now selling tens of thousands of catties of cordyceps every year. Through Kuaishou, she sells the special products of her hometown to all parts of the country.It is understood that Kuaishou expects to discover and support more than 1,000 rural entrepreneurs like Zhuoma in the next three years, covering 160 key rural revitalization counties in the country, and training more than 1 million “short video + live broadcast” rural talents.
Sister Mi, who transformed from traditional e-commerce to live broadcast e-commerce, is the first group of people who dare to try new things and test the water. She broadcasts more than 300 shows a year, and her daily sales have repeatedly exceeded 10 million. In just a few years, she has accumulated more than 19 million fans on the Kuaishou platform. Now she has grown into multiple tracks such as women’s clothing, underwear, and skin care products. The blossoming Kuaishou TOP-level anchor with goods. She also established a factory and developed her own brand, creating a large number of employment opportunities. Miss Mi’s success has attracted a large number of e-commerce entrepreneurs to Kuaishou.The Kuaishou platform also provides good mechanisms and support policies for e-commerce entrepreneurs, allowing them to take root and grow in the fertile soil of Kuaishou e-commerce.
There is also the last special “old friend” in the short film, who is Yang Yuanxi, one of the co-founders of Kuaishou. In the past 12 years, he found a turning point in his life between insisting on “doing something fun” and “taking on greater responsibilities”.“In the past 12 years, each year has a different story, and each year has a different challenge. Together with our partners and our platform users, we have been moving forward. “Yang Yuanxi said.
Go to the offline carnival and play a life rhapsody
In addition to creator short videos, Kuaishou also invited creators to hold a theme garden party for the 12th anniversary celebration in the Kuaishou Beijing headquarters park, and planned a series of exciting activities.
The creator of Kuaishou, Handmade Geng, will drive the “barbecue piano car” he invented into the park, and link up with the surrounding barbecue shops to distribute barbecue skewers to the surrounding factories; Show, personal solo… strong singing and dancing drive the atmosphere of the scene. There is also Kuaishou Xiaobu customized the 12th anniversary commemorative figure “Unit 12” for the companions who have accompanied them through the 12-year journey.
On the occasion of Kuaishou’s 12th anniversary, Kuaishou hopes to establish closer and closer communication and interaction with creators through such a rich and interesting offline garden tour. At the same time, creators will experience and understand Kuaishou more clearly in this offline event.
Taking “life” as the background color, starting from “new” and moving forward
Kuaishou has grown from a simple “GIF Kuaishou” application to an inclusive digital community. It has not only become an industry-leading new carrier of the digital economy, but also deeply participated in and built the spiritual and material life of hundreds of millions of people in China.
For 12 years, Kuaishou has adhered to the background of “life”, discovering, recording and embracing every kind of life. With the help of the bridge of “life”, Kuaishou is closely connected with users: Kuaishou shapes life, and users’ lives also contribute to Kuaishou’s rich content ecology. A positive cycle is formed between users and Kuaishou.
Creation never stops, life keeps moving forward. Kuaishou will continue to accompany you for another 12 years, record the most real life in the simplest way, and go further with you with the same enthusiasm as before.
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