Jingdong Building Materials will upgrade its service in 2024 and provide one-year return and exchange guarantee for quality problems in some categories.
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On March 27, the 2024 JD.com Home Decoration Industry New Product Trend Vane Conference and JD.com Home Decoration and Building Materials Spring Business Conference with the theme of “Condensing New Strength and Concentrating Against the Trend” was held in Beijing. In the past year, JD Building Materials has joined hands with brands to release more than 2 million new products, with new product sales increasing by 84% year-on-year, creating a trend-setting new product debut that leads the home improvement and building materials industry. In 2024, under the background of the upgrading of home consumption and the urgent need to optimize the home supply structure and consumer experience, JD Building Materials will focus on the optimization of operating structure and efficiency improvement, and strive to promote the upgrade of the three major capabilities of supply chain, service and marketing in the era of lean operations. , work with partners to achieve deterministic growth.
Supply chain upgrade: more than 2 million new products released annually, creating the first launch venue for trendy new products in building materials
As consumer demand becomes increasingly diversified, creating richer new products has become the most certain growth code for brands. Data shows that in 2023, JD Building Materials will join hands with brands to release 2.26 million new products, among which the sales of new Rubik’s Cube products exceeded 360 million, and the transaction volume of more than 20 new products exceeded 10 million, driving a 32% year-on-year increase in the number of new product transaction users, providing brands and merchants with Develop new areas for new user increases and new sales growth.
According to the “2024 New Product Consumption Trend Report” released by JD.com, “better experience” and “super high cost performance” have become priority factors for purchasing new products. At this press conference, JD Building Materials focused on new home consumption trends in 2024 such as smart technology, health protection, green energy saving, and beautiful design, and joined hands with industry leading brands such as Jomoo, Wrigley, Yeelight, Deschmann, and Honeywell. They jointly released trendy new products such as touch-free zero-pressure smart toilets, vertical smart eye protection lamps, variable frequency temperature control smart bath heaters, and smart doors to meet the refined needs of different lifestyles.
In order to continue to bring consumers more personalized new product choices, in 2024, JD Building Materials will optimize the POP store matrix structure composed of official flagship stores, category flagship stores, and dealer stores, and conduct real-time analysis of consumer trend insights and product comparisons. Data and other output product planning can help merchants upgrade their product lines more rationally and promote cost reduction and efficiency increase with scale effect; at the same time, relying on the new product operation center that will be launched in 2024, JD Building Materials can provide new products at different levels from incubation to More refined operations in the five growth stages of water storage, sale, explosion and renewal.
In response to the intensifying trend of rational consumption, JD Building Materials will also focus on creating three major pallets in 2024, including products from the building materials online trade market that are sold every day, products directly supplied from factories in the building materials industry belt that focus on the sinking market, and breakdown products. The “1-for-1” plan for building materials at the lowest prices in the industry exclusively provides products, bringing consumers a richer range of high-quality and cost-effective choices and consolidating the low-price mentality of “buying building materials on JD.com is more affordable.”
Service and marketing upgrade: 1-year return guarantee for core categories Home improvement stored-value card accurately targets users
High-quality service has always been one of JD.com’s core advantages that is deeply trusted by users and merchants. In 2024, Jingdong Building Materials will improve consumers’ quality through worry-free services such as cross-category super customer service, one-price all-inclusive shopping process, all-category trade-in, integrated delivery and installation within 24 hours at the fastest, and one-year guaranteed returns and exchanges for quality issues. While improving shopping experience, it also reduces merchants’ after-sales costs.
In line with the upgrading needs of more and more consumers who tend to purchase integrated home appliances and home decoration and pay more attention to scene experience, JD Building Materials will also achieve a comprehensive upgrade in its marketing methods in 2024. Through the IP matrix created by JD Super Brand Day, Pinnacle Big Brand Alliance, JD Home Decor Super Saving Day and Emerging Brand Day, as well as home improvement stored value cards that accurately target home improvement users, JD Building Materials provides consumers with a more worry-free and money-saving solution. The one-stop shopping experience attracts more than 1 billion stored value in a single quarter. At the same time, JD Building Materials will integrate advantageous resources such as JD’s procurement and sales live broadcast IP to create more scenario-based marketing content in 2024, and rely on policy drivers such as aging-friendly transformation and green building materials going to the countryside to establish deeper communication with segmented groups.
In addition, relying on more than 20,000 JD offline stores across the country, including JD malls, city flagship stores, JD home appliance stores, etc., JD Building Materials will provide merchants with richer new channels and new consumption scenario resources to further expand business opportunities .
In 2024, with the intensive introduction and implementation of a number of favorable policies to promote home consumption, the demand for home renovation is constantly being released. JD Building Materials will seize new opportunities and work with business partners to create a more “more, faster, better and more economical” one-stop home improvement experience for consumers to meet the diverse demands of more families for a better life.
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