Hongsong launches a major brand upgrade and accelerates its layout in the upstream and downstream of the silver economy industry
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Recently, Hongsong, an Internet platform dedicated to serving retired people, officially announced the launch of a brand upgrade, which includes standardizing and unifying the brand recognition of its multiple business lines, strengthening the main brand image of Hongsong, and other measures to deeply intervene in the upstream and downstream of the silver economy industry. This brand upgrade marks that the development of Korean pine has entered a new stage.
It is understood that Hongsong was established in early 2020 and focuses on serving China’s retired people. The entry point for entrepreneurship is social interest courses for the silver-haired group. With the quality of products and services recognized by users, Hongsong has reached a cumulative user base of tens of millions in just over 3 years. At the same time, the rapid development momentum and the huge market space brought by China’s aging population have also made Korean pine sought after by the capital market. At present, it has completed the B+ round of financing worth 100 million yuan, and is the Internet service platform for retired people with the highest cumulative financing amount and the largest number of users in China.
During the development process, Hongsong discovered that in addition to social interests, retired groups also have a large number of other unmet needs, and there are few online platforms in China that provide diversified services specifically for seniors. Therefore, in addition to the original interest social business, Hongsong has slowly developed multiple business lines such as the beauty industry, e-commerce and offline learning that are now popular among users.
When explaining the necessity of this brand upgrade, He Jia, co-founder of Hongsong, said that since the above-mentioned businesses were stimulated by the actual needs of users during the development of the enterprise, everything from the name to the specific expressions had not been unified before. Under the main brand of red pine. However, with the rapid increase in the number of Korean pine users, this status quo is bound to bring unnecessary confusion to user perceptions, affect the improvement of service quality, and cause additional losses to the company’s operating costs, which is not conducive to the further expansion of the popularity of the main Korean pine brand. .
Various measures taken by Korean Pine are a positive response to relevant national policies. As the elderly population continues to increase, the construction of my country’s elderly care service system has become increasingly urgent. Therefore, in recent years, the country has successively issued a number of relevant policies to encourage the development of the elderly care service industry, and has always emphasized the need to guide social resources to participate in it and expand the supply of elderly care products and services. , to improve the well-being of the elderly. At the same time, as the largest Internet service platform for retired people in China, Hongsong’s vigorous business expansion and aging-friendly design will help the elderly people better integrate into life in the digital age.
He Jia said that Hongsong will continue to pay close attention to and follow the country’s guiding opinions in the field of elderly care services, keep in mind the social responsibilities that enterprises should bear, and hope to contribute to the construction of a new model of elderly care services in China.
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