Hisense Ma Xiaolong: Anchor certainty, build long-term capabilities, and achieve stability and long-term development through cycles
In recent years, under the combined influence of internal and external factors, the smart transportation industry has been full of variables. When uncertainty becomes the norm, how to dispel the fog and move toward growth? This is a problem that every smart transportation company must solve.
The answer you choose to face this problem determines the fate of the company in facing the storm. Hisense Smart Transportation has blazed its own path. On March 19, the 13th Intelligent Transportation Market Annual Conference opened in Beijing. Dr. Ma Xiaolong, President of Hisense Network Technology Co., Ltd., was invited to deliver a keynote speech. He delivered a keynote speech titled “Anchoring Certainty and Building Long-term Capabilities to Travel Stably and Far Through Cycles.” , expounding that Hisense is willing to invest in technology, insist on value delivery, anchor operations and improve efficiency, strengthen its long-term strategic focus, find inexhaustible power to transcend cycles, and move forward steadily in uncertain times!
Adhere to the “Five Persistences”
Cracking the business code to survive economic cycles and achieve steady growth
It has become a consensus that the smart transportation industry is facing uncertainty. In 2023, investment in the urban intelligent transportation market will drop by more than 10% year-on-year. Declining market capacity, tight industry funds, and suspension of construction in some provinces and cities have profoundly affected the development of the industry. This will become the norm for a long time to come. At the same time, the four major challenges from short-term demand to long-term application, from local innovation to overall smart governance, from product delivery to value delivery, and from technological innovation to application innovation are also issues that the industry must face.
The more difficult the situation, the more powerful people are able to seize opportunities. In his speech, Dr. Ma Xiaolong pointed out that under the condition of limited funds, “getting it right the first time” value delivery, ultimate cost-effectiveness, and unexpected results are particularly important for transportation construction and management. Although the industry is complex and ever-changing, society’s expectations for quality travel remain unchanged. Wherever the needs are and where the problems are, there are our opportunities. Looking at the industry, Hisense is clearly at the forefront. “Hisense is like a middle-aged man in science and engineering, neither romantic nor high-end,” but with its down-to-earth nature of doing things, it has accumulated through “looking outward and seeking inward” The business code for surviving economic cycles and achieving steady growth has been revealed.
——Adhere to customer-centeredness
Hisense believes that “consumers are the ultimate masters of the market economy.” Technology will always serve the needs of customers. It is necessary to combine technology with customer needs and industry understanding to create good products that customers find useful, willing to use, valuable, and value for money. “In the case of limited funds, , use funds wisely and achieve real results.”
——Adhere to application orientation
“Smart transportation must be practical and applicable, and adhere to the principle of ‘small prescriptions can cure big diseases.'” Based on customer needs, strengthen application orientation, and use the spirit of craftsmanship to tailor personalized solutions for the city. The theory is feasible and the implementation is effective, becoming an “expert in fine urban transportation management” . This is what Hisense said, and it is what it does. Each of Hisense’s achievements is put on the market after being applied and recognized by customers on site. So far, it has accumulated 40 control strategies in 6 categories in signal control, and 99 control strategies in traffic control command and dispatch. Large-scale scene modes double the processing efficiency.
——Adhere to product innovation
Adhering to the “technology-based enterprise” unswervingly. No matter how the market environment changes, the needs of customers will not change. Hisense combines technology, customer needs and industry understanding, deeply explores the value of products, constantly introduces new ones, and creates industry-leading landmark products and solutions to serve the entire urban transportation related Government and enterprise departments.
——Adhere to value delivery
The company’s project delivery rate has been 100% since its establishment. Each project is not just product deployment and completion acceptance, but also delivery of value. We are committed to achieving success with our customers. For example, Hisense has implemented signal control at more than 3,000 intersections in Beijing, provided high-quality traffic support for the Olympic Games twice, and assisted in the construction of a high-level autonomous driving demonstration zone in Yizhuang.
——Insist on investment in new technologies
Hisense insists that “as long as life and death are not involved, short-term interests will always be subordinated to long-term interests” and continues to increase investment in research and development. In the past 10 years, Hisense has invested a total of 2 billion in research and development expenses, and will continue to invest 1 billion in the next three years, pre-research generation, reserve generation, and launch generation. , establish strong competitiveness of products and build a high-tech moat. Especially in the field of artificial intelligence, it has broken through more than 500 video AI scenarios.
Return to the essence of business operations
Strengthen the strategic determination of long-termism and move forward steadily into the future
Returning to the essence of business operations, Hisense has firmly adhered to the strategic focus of long-termism, grown and matured a number of teams, a series of products, and accumulated its own design and delivery methodology.
Create a first-class R&D and professional customer service system. Hisense has a nationwide sales and service network, as well as a large-scale technical team with clear professional division of labor and experienced implementation service personnel to effectively support the implementation and promotion of product solutions. We have long-term cooperation with first-class scientific research institutions and established a top expert team to provide support for program consultation and product innovation.
Accumulate leading technological innovation results. Hisense owns the National Urban Road Traffic Equipment Intelligent Engineering Center, the Artificial Intelligence Academician Workstation and the Smart Cloud Brain Manufacturing Innovation Center. It has undertaken more than 100 national science and technology projects, and has obtained more than 60 internationally advanced or leading results, and has patented software. , standard setting and other aspects of leading the industry.
Build a product system that understands business and focuses on results. Hisense insists that “understanding the industry is the key” and innovation is important, but innovation must not be used as an excuse to change quality standards and traditional but applicable methods. Hisense’s products are refined on-site at customers’ sites, and new products can only be officially released after customer trials and approval, ensuring that the products truly bring value to customers.
Form a systematic and professional plan design. Every city’s traffic problems are different. In the design stage, Hisense’s basic insistence is to have one policy for each city and one policy for the whole road. After years of accumulation, Hisense has summarized the “three-stage and five-step theory” of design, analyzing and simplifying complex city-level governance issues step by step, insisting on solving local problems from a global perspective, and tailoring solutions for the city that meet its own characteristics.
Establish a tightly controlled engineering system. Hisense adheres to the project delivery concept of “quality is character”, insists on doing the right things and does it with heart. The project team, regional center, business department and head office control the quality of 45 key tasks at four levels to ensure the project delivery effect and strive to achieve High value delivery.
Based on a new starting point, forge ahead on a new journey. In the future, the development of Hisense Smart Transportation will focus on technological innovation, win-win cooperation, and continuous efforts in overseas breakthroughs. Technological innovation never stops, and the digital transformation of smart transportation can only be ongoing, not completed. Next, Hisense will accelerate the implementation of artificial intelligence industry scenarios based on the dual cloud brain platform of basic cloud brain and resource cloud brain, and build an integrated intelligent system with three-dimensional perception, global collaboration, accurate decision-making and continuous evolution. At the same time, we firmly believe that “the bulk of our business is overseas”, and after successfully exporting to Ethiopia, Laos and other countries, we will continue to export Chinese standards, Chinese products and Chinese solutions to the world. “Made in China requires joint efforts”!
He who walks alone is sick, but those who walk in groups are far away. The more uncertain the industry is, the more we need to work together. Hisense is willing to empower technology and open up the ecology. Focusing on data, technology, and industry, we will integrate multiple ecological resources to expand the “circle of friends” and establish an open, cooperative, and win-win ecological alliance. system, use certain development to cope with uncertainty, and jointly achieve business capabilities through economic cycles!
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