From first step to first step by step, Songda took the lead in establishing its leading position in scientific research in the industry
Today, as the competition in the baby care industry continues to rise, industrial upgrading based on “technological innovation” is underway. If brands want to achieve steady and long-term development, they must seize the opportunity of scientific research and innovation and take advantage of the trend. But the problem before us is that, restricted by multiple factors such as insufficient investment in R&D funds, lagging scientific research technology, and insufficient formula innovation, the path of exploration for most brands is destined to be full of hardships and challenges.
Fortunately, the trend track has never lacked forerunners and warriors who dare to charge. In the baby care industry where Qianfan competes, Songda, as a typical representative of intensive scientific and technological capabilities, has been driven by scientific research and innovation for more than 30 years. Industry changes.
Build technological barriers with self-research of products: Abandon ODM OEM, self-research rate exceeds 95%
Judging from the current entire baby care market, most brands and factories tacitly follow an established cooperation model, that is, ODM factories are responsible for formula design and finished product production, while brands mainly focus on back-link product marketing. With little or no involvement in the high-end production and research sector, this business model with a clear division of labor is regarded as the preferred path by many brands because of its shorter production cycle and greater profits. At the same time, products produced through the ODM model are relatively more likely to lack product features and brand differentiation. They usually lack in-depth polishing of consumer needs, so they are easy to be quickly imitated and replaced by other brands.
Now that the ODM model is becoming popular,Songda has gone against the grain and firmly adheres to the development strategy of scientific research innovation and independent research and development. It has successfully built an outcome output platform of “independent design, independent development, and independent testing”.Based on this platform, Songda has accumulated more than 60 independent research and development formulas and formed more than 40 core technologies and patented achievements, including characteristic oil refining technology, oil emulsification and stabilization technology, antioxidant stabilization technology, and micro-nano emulsion technology. , including 11 authorized invention patents. These achievements not only demonstrate Songda’s outstanding strength in technology research and development, but also give it a head start in the competition in the infant and child skin care industry.
It is worth mentioning that,Songda’s current self-developed formula rate is as high as 95%. This outstanding figure is undoubtedly far higher than many brands in the industry.. According to relevant data, local Chinese daily chemical brands generally invest less than 0.5% in technology research and development, and it is difficult to meet the standards for technical research and development in terms of matching professional talents. This undoubtedly makes it more difficult for daily chemical brands to achieve self-research.However, Songda was able to achieve such a high degree of self-research results despite multiple obstacles, which also confirmed its success inLeading position in self-research in infant and child care industry.
Consolidate the technological foundation with supporting construction: advanced scientific research structure, comparable to P&G and L’Oreal
Adhering to the concept of scientific research first, Songda has paid special attention to the layout and creation of scientific research capabilities since its establishment, establishing a domestic first-class independent R&D base with an area of more than 4,000 square meters, and a cell laboratory with 100,000-level purification standards. At the same time, the R&D center is equipped with a series of first-class advanced testing and efficacy evaluation equipment such as high-performance liquid chromatography, oil oxidation stability tester, and VISIA-CR. Up to now, Songda has invested more than 30 million yuan in equipment.
The professional scientific research team is another powerful tool to promote the advancement of Songda’s research strength. It is understood thatIn 2024, Songda upgraded its R&D organization department again and officially changed its name to “Tianxin Research Institute”, and established a systematic scientific research organization structure covering the Skin Research Department, Raw Materials Research Department, Cosmetics Research Department, Efficacy Evaluation Department, R&D Management Department, and Oral Products R&D Department. Jiang Qing, vice president of Songda Products, said: “Songda has a carefully constructed internal R&D organizational structure, and its scientific research strength ranks among the top among domestic baby care brands. Its R&D process and R&D institution setup are even comparable to those of internationally renowned brands such as Procter & Gamble and L’Oréal. “
Strengthen the confidence of scientific research with heavy investment: super-conventional financial support ensures scientific research
The huge scale and rapidly growing consumer demand have prompted the birth of many brands in the baby care industry. However, insufficient R&D investment has always been a key obstacle that restricts brands from further becoming professional. Songda is well aware that the in-depth scientific research is closely related to the investment of funds, so it has never been stingy in the investment of scientific research funds, striving to break the constraints of funds and promote scientific research innovation further.At present, Songda has invested more than 130 million yuan in product research and development, and will invest 3% of sales every year in the development of specialty ingredient technology and the purchase of high-precision R&D equipment..
With the support of sufficient R&D funds, Songda’s scientific research achievements have also blossomed. In addition to the 40 patents that have been obtained, the project “Key Technology Innovation and High-Value Application for Improving Quality and Efficiency of Camellia Oil” jointly developed by Songda and Zhejiang University in 2021 also won the second prize of the Zhejiang Province Science and Technology Progress Award.At the same time, Songda is also actively involved inIn 2023, Zhejiang Province’s “Pioneer” and “Lingyan” R&D research and development project “Research on the Efficient Utilization of Camellia Camellia Functional Factors and Development of High-Value Health Products” was rated as a national high-tech enterprise. Behind these scientific research achievements is undoubtedly the best testimony of Songda’s continuous investment and leadership in the field of scientific research.
Use innovative concepts to help transform scientific research: start the craze for medicine and food to come from the same origin, and implement scientific and technological achievements
There is no doubt that the prerequisite for a product to take root in the consumer market is to have an indestructible “heart”. For baby and child care products, this “heart” is natural ingredients. According to the “2023 Oriental Beauty Valley Blue Book Cosmetics Industry” report, up to 73% of consumers recognize the efficacy of herbal raw materials, and 56% of consumers believe that herbal raw materials are more mild and non-irritating. This also means that if a brand can master natural core raw materials, it will not only quickly win the favor and trust of consumers, but also consolidate its leading position in the high-end market.
Songda, who has been in the field of infant and child care for more than 30 years, naturally knows what he is doing. In addition to working hard on scientific research and technology, he is also committed to building competitive barriers on the raw material side.Currently, Songda has four distinctive ingredients: “Camellia Oil”, “Flax Seed Oil”, “Pine Pollen” and “Tea Polyphenols”. Their common feature is that they have both medicinal and edible value.At the same time, “Camellia Oil” is also a high-end edible oil highly praised by the people. Especially during the period of confinement, it is known as “Confinement Oil” and a good food therapy.It is precisely based on this skin care concept of “medicine and food come from the same source” that Songda has successfully combined natural raw materials with modern technology to create unique products.This is also the driving force for Songda to occupy a long-term position and lead step by step in the baby care industry in recent years.
From an industry perspective, in the increasingly competitive baby and child care market, only products driven by leading scientific research can have unique differentiation and lasting vitality. “Fine products, strong scientific research” is bound to become a trend for every participant The only way to stay on the poker table, and Songda, a powerful player who has been involved in the circuit for more than 30 years, has already taken the lead in transforming scientific research advantages into the brand’s long-term and solid competitiveness. I believe that in the future, Songda will also take the lead in scientific research. “Power and unique ingredient power” continue to lead the continuous upward growth of China’s baby care market.
