For the benefit of the people!China Life Insurance carries out the “Inclusive Finance Promotion Month” activities in various forms
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Held special lectures, set up “worker stations”, visited villages and enterprises, and set up dedicated service areas… In this bright spring day of March, when flowers are blooming, China Life Insurance Company Limited (hereinafter referred to as “China Life Insurance Company”) ) launched a pragmatic and colorful “Inclusive Financial Promotion Month” activity throughout the system.
Efficient linkage to promote pragmatism and benefit the people
In order to coordinate activities, China Life Insurance Company has formulated the “Inclusive Finance Promotion Month” action plan, adopted a working mechanism of “horizontal linkage between relevant departments of the head office and vertical coordination of the head office and branches”, and actively carried out solid work in accordance with the requirements of regulatory authorities. activities, detail the implementation of measures, promote the implementation of work in detail, and ensure the achievement of actual results.
Tianjin Branch organized a number of inclusive finance-related lectures, covering inclusive finance policy interpretation, financial product introduction, risk prevention and other aspects, aiming to help market entities and the people better understand and use inclusive finance. Serve. At the lecture, the company staff patiently answered questions from the audience and provided personalized financial consulting services, which were widely praised.
Picture: China Life Insurance Tianjin Branch carries out inclusive financial knowledge promotion activities
The Beijing branch has launched reassuring and heart-warming exclusive services and set up “worker stations” at counters across the city to create exclusive service places for the “two new” groups and the majority of workers, providing services such as drinking water, rest, and meal heating, and effectively Solve the urgent needs and worries of the masses.
The Shenzhen branch makes full use of market big data to conduct industry segmentation, innovatively launches the “Eight Group Insurance” product system based on the risk protection needs of different industries, and tailors “differentiated, professional and refined” groups for corporate customers. Insurance services accurately meet the protection needs of different enterprises such as specialties, new energy, medicine, private small and micro enterprises, etc., and build a solid “protection network” for the operation and development of enterprises.
Shandong Heze Branch organized staff to visit enterprises, villages, communities, and fields to distribute promotional materials, provide financial and insurance services to small and micro enterprises, private enterprises, agriculture-related entities and other market entities and the general public according to local conditions, and widely publicize Inclusive financial policies, inclusive financial products, and financial security knowledge were provided to answer questions from the masses at the scene, guide the masses to identify and choose formal financial channels, and enhance the people’s awareness and sense of gain about inclusive finance.
Picture: China Life Insurance Shandong Heze Branch promotes inclusive finance to the public
Chongqing Bishan District Branch gave full play to the outpost role of the grid service team and visited 219 disabled people in Bicheng, Biquan, Dingjia, Qinggang and Batang Towns to provide them with care. At the same time, through online means, video and telephone interviews were carried out for 668 people to promote inclusive finance and insurance knowledge so that they could better understand inclusive finance policies.
Ten years of hard work to protect a better life
As the “leader” in the life insurance industry, over the past decade, China Life has implemented the “people-centered” development philosophy with practical actions, leveraged its advantages in its main insurance business, accelerated the development of inclusive financial services, and met the people’s diversified insurance needs. Contribute to common prosperity. The company strives to build a diversified inclusive insurance product supply system, develop exclusive inclusive products, continue to strengthen technological empowerment, and promote outlets, personnel, resources and services to be more suitable for small and micro enterprises, farmers, low-income urban groups, the elderly, etc. Inclusive finance focuses on serving groups.
In the past ten years, China Life Insurance Company has developed more than 800 new products, covering a wide range of individual customers, corporate customers and strategic customer groups. A diversified product system for specific groups and regions. As of the end of 2023, China Life Insurance Company has over 200 critical illness insurance projects, covering nearly 350 million urban and rural residents; it has launched more than 70 long-term care insurance national and local pilot projects, covering more than 38 million people; and it has launched more than 120 “benefit plans” in total. Civil Insurance” project; personal pension business scale exceeds 900 million yuan. In 2023, the company’s customized product “Employee Welfare Insurance” accident insurance portfolio for small, medium and micro enterprise customers will underwrite more than 60,000 small and micro enterprises, and agricultural-related insurance will provide risk protection of over 30 trillion yuan for about 280 million rural people across the country. .
In-depth research and visits strengthen demand docking
Institutions at all levels of China Life Insurance Company continue to increase their research and visit efforts, visiting enterprises, villages, communities, and fields to fully understand the insurance service needs of market entities such as small and micro enterprises, private enterprises, agricultural entities, and the general public. , strive to write a great article on inclusive finance and help the high-quality development of the real economy.
With the theme of “Universal Financial Services Benefiting Thousands of Enterprises and Households”, the Jiangsu Provincial Branch orderly promoted the “six-entry” customer visit activities of “entering enterprises, entering institutions, entering banks, entering villages and towns, entering communities, and entering schools”. , meet the insurance protection needs of market entities, and promote financial products and services.
Picture: China Life Insurance Chongqing Branch explains inclusive financial services to patients in the hospital and understands the actual needs of the people
The Ningbo Branch has accurately focused on key service targets such as small and micro enterprises, private enterprises, agriculture-related entities, and the general public. It has increased publicity and visits, visiting enterprises, villages, communities, and fields to widely popularize financial knowledge and publicity. Policies that benefit the people. The Beilun branch went deep into two enterprises, Guotuo and Tenghong; the Fenghua District branch entered Fenghua Comprehensive Trade City; the Xiangshan County branch and the Ninghai County branch set up inclusive financial promotion platforms at Xiangshan Wanda Plaza and Ninghai Xizi International Business District respectively. , answer questions on-site to the corporate employees and the public reached, introduce inclusive and heart-warming services, provide customized financial service plans and professional interpretation of financial policies, and meet service needs “point-to-point”.
Picture: China Life Insurance Ningbo Branch visits companies to learn about employees’ needs for inclusive finance
Promote products and services to optimize public experience
China Life Insurance Company organized the entire system to display promotional materials in the business hall, released product and service-related information on the Internet platform, and actively promoted financial products and services, creating a strong publicity and promotion atmosphere.
The Hunan Provincial Branch accurately focuses on key service targets such as small and micro enterprises and private enterprises, agricultural entities, and the general public, increases publicity and publicity, widely popularizes financial knowledge, publicizes policies that benefit the people, and actively promotes “insurance +” services model, continue to optimize customer service experience, continuously improve the accuracy and coverage of inclusive financial services, and fully meet the financial service needs of various market entities to develop new productivity.
The smart counter of the Shenzhen branch focuses on the elderly’s service needs, introducing exclusive heart-warming services such as “senior priority channel” and “caring area” to customers, and placing reading glasses, magnifying glasses, convenient medicine boxes and other “aging-friendly” products. items to enhance the service experience for elderly customers. In addition, counter staff also provide full-process guidance services for elderly customers, patiently listen to their business needs, assist in solving business problems, and provide “China Life Good Service” that is “simple, high-quality, and warm”.
Picture: China Life Insurance Shenzhen Branch displays aging-friendly service supplies on the counter
Three-dimensional and multi-dimensional publicity to improve financial literacy
China Life Insurance Company has set up the “Inclusive Finance Promotion Month” action promotion column on the company’s official website, internal website and company official Weibo and updated it in a timely manner to strengthen the interpretation of inclusive finance policies and display media reports, event pictures and other promotional materials in a multi-dimensional manner . At the same time, the company continues to organize institutions at all levels to scroll the “Inclusive Finance Promotion Month” promotional content on electronic screens inside and outside its business outlets, stimulating the enthusiasm of the entire system to participate in the Inclusive Finance Promotion Month activities and improving the financial literacy of the public.
On the evening of March 28, the Fujian Provincial Branch launched the “Inclusive Financial Promotion Month” promotion activity at the Zuchang Stadium in Jinjiang City in conjunction with the CBA home event. Promotional roll-ups are placed at the VIP entrance and main entrance of the venue and an information desk is set up. Inclusive financial products and services are introduced through the distribution of leaflets and active explanations.
Picture: China Life Insurance Jiangsu Branch displays promotional materials in the business hall
China Life Insurance Company also actively promotes the theme of inclusive finance in the media, summarizes the highlights and achievements of inclusive finance, forms a systematic, three-dimensional, and long-term communication form, and creates a strong atmosphere for the development of inclusive finance.
Picture: China Life Insurance Fujian Branch uses CBA activities to promote inclusive finance
At present, on the basis of solidly promoting the implementation of regulatory activity requirements, China Life Insurance Company’s institutions at all levels are also continuously launching various “Inclusive Finance Promotion Month” activities based on local characteristics that are highly interactive, down-to-earth, benefit people’s livelihood, and promote harmony. , is committed to improving the financial literacy of the public, creating a stronger atmosphere for the development of inclusive finance, making every effort to do a great job in inclusive finance, and continuously enhancing the people’s sense of access, happiness and security in inclusive financial services.
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