Decryption of the special phenomenon of Bantianyao Kuaishou: GMV exceeds 10 million, the growth code of the dinner brand is here
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On the dynamic platform of Kuaishou, dinner brand Bantian Yaozheng is writing sales miracles in a unique way. In September 2022, Kuaishou established the local life service division, raising the importance of the local life business to the first level, and Bantianyao became one of the first brands to settle in. After more than a year of hard work, Bantianyao has successfully established its business model on Kuaishou with several special events with GMV exceeding 10 million and stable ROI. Bantianyao’s special GMV has stabilized at more than 15 million, which not only brings considerable sales to the brand, but also provides valuable operating experience for the Kuaishou platform.
Bantianyao’s success on Kuaishou is not accidental, but stems from its carefully planned special events and precise operational strategies. The brand has attracted a large number of users’ attention and purchases through the promotion of cost-effective pallets and new products. In the special event, the products launched by Bantianyao were not only of high quality, but also reasonably priced, which enabled users to form awareness and trust of the brand in a short period of time.
Bantianyao’s operating strategy first places emphasis on products. The brand has chosen high-quality products as the main focus of the special event to ensure users’ shopping experience. At the same time, Bantianyao has also lowered the selling prices of new products through subsidies and other means, allowing users to try new products at lower prices. Furthermore, Bantianyao has allowed users to form their minds through multiple special events and daily broadcast activities – special events are the most cost-effective. This strategy not only improves users’ purchase intention, but also enhances the brand’s influence and awareness.
In order to ensure the live broadcast effect while saving traffic, Kuaishou has made many operational innovations internally for Bantianyao. Among them, the “combination of virtual and real” scenes that have been common in Kuaishou live broadcast rooms in recent months is a new live broadcast method developed by the Bantian Yao team. The so-called combination of reality and reality means that when the anchor is introducing his own products, there will be a scene of the same anchor eating the product next to him, or when the anchor is live broadcasting, there will be a talent show and other scenes in the screen. This kind of live broadcast screen that combines reality and reality is the first of its kind in the Kuaishou live broadcast room. It not only improves the fun of the live broadcast, but also enhances the user’s interactive experience.
This innovative live broadcast method can not only ensure the live broadcast effect, but also save traffic. It is a very practical live broadcast innovation. Through the combination of virtual and real scenes, Bantianyao’s live broadcast room became more lively and interesting, attracting more users’ attention and participation. This innovative live broadcast method of Bantianyao also demonstrates the innovative spirit of Kuaishou platform in the live broadcast business and its pursuit of high-quality content. Through cooperation with Bantian Yao, Kuaishou continues to explore and try new live broadcast formats to provide users with more novel and interesting live broadcast content.
The success of Bantianyao proves the development potential of the Kuaishou platform in the dinner industry, and also provides a reference for the development of other dinner brands on Kuaishou. Through precise operational strategies and the promotion of special events, the brand has successfully attracted a large number of users and achieved sales growth. In the future, Bantianyao will continue to deepen its cooperation with Kuaishou platform, explore more innovative ways to enhance users’ interactive experience and increase product conversion rate. At the same time, Bantianyao will also seek more brand cooperation, expand its pallet, and provide users with more high-quality goods and services.
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