Authoritative release | 2023 Tianjin Consumer Year Activity Plan
In order to conscientiously study and implement the spirit of the 20th National Congress of the Communist Party of China and the Central Economic Work Conference, implement the deployment of the Municipal Party Committee’s Economic Work Conference, firmly implement the strategy of expanding domestic demand, and combine the work arrangements of the Municipal Party Committee and the Municipal Government’s “Ten Actions” and the key tasks of cultivating and building an international consumption center city, The Municipal Bureau of Commerce has designated 2023 as the “Tianjin Consumption Year”. By continuing to hold multi-field, multi-level, and diversified consumption promotion activities, we will establish a consumption promotion pattern that “permeates the whole year, continues in all seasons, and consumes prosperously”, creating a “diversified A consumption-promoting platform that integrates, links Beijing and Hebei, and innovates models, realizes a consumption-promoting model that is “events every month, unique every season, and sustainable throughout the year,” and better supports the city’s high-quality economic development. The scheme is as follows:
1. General idea
Adhere to the guidance of the socialist ideology with Chinese characteristics in the new era, focus on expanding domestic demand, and enhance the fundamental role of consumption in economic development. Adhere to high-quality supply to lead new consumption demand, improve traditional consumption, cultivate new consumption, and expand new fields such as information consumption, green consumption and rural consumption; adhere to high-frequency planning of rich and colorful consumption promotion activities, create characteristic consumption scenes, and revitalize the market with savings To prosper business with festivals, gather potential with festivals, provide citizens with high-quality consumer services and good consumer experience; insist on running a number of landmark activities with high efficiency, and start the popularity and influence of “Haihe International Consumption Season” in the country. Focus on business, travel, culture and sports, and realize “city-wide discounts, network-wide linkage, and happy shopping for all people”; adhere to high-level expansion of overseas consumption, and strive to create an international consumption destination, a gathering place for global consumption resources, and a yearning place for consumers across the country; make good use of Beijing, Tianjin will play a leading role in cultivating the construction of an international consumption center city, establish a Beijing-Tianjin-Hebei linkage mechanism, make full use of the unique resources of the three places, lay a good brand of characteristics, differences, and culture, realize complementary advantages, learn from each other, and develop in a dislocation, and promote continuous expansion of consumption quality improvement.
2. Main principles
(1) Government-led, market-operated
Highlight the characteristics of commercial departments based on circulation, close to the market, and consumption by pulse, give full play to the role of the market mechanism, and guide various market entities such as large, medium, small and micro, international and domestic, online and offline to actively participate, resonate at the same frequency, and work together for a win-win situation to form a government, Associations, enterprises and other parties participate in a collaborative mechanism to promote consumption.
(2) Systematic planning, focusing on key points
Combining the resource endowment of each district and adapting measures to local conditions, innovatively carry out consumption promotion that runs through online and offline, covers commodity services, is oriented to urban and rural areas, and integrates business, travel, and sports. Strengthen the integration of domestic and foreign trade, and organize and carry out international, characteristic, and branded consumption promotion activities.
(3) Bottom-line thinking, people’s livelihood orientation
Better coordinate epidemic prevention and control and economic and social development, integrate safety into all links and the whole process of activities, closely combine the expansion of consumption with the improvement of people’s quality of life, take into account both urban and rural areas, and fully consider multi-level and diversified consumption needs. Guide various market entities to launch real discounts and discounts to effectively enhance consumers’ sense of gain, happiness and security.
(4) Highlight features and integrate business and travel
Give full play to Tianjin’s superior resources in rivers, seas, ports, and western-style buildings, accelerate the development of sea and river tours, rural tours, and sea tours, launch a number of well-known domestic and foreign online celebrity check-in spots, hold international sports events, and large-scale music performances to attract more Tourists come to Tianjin for consumption. Carry out multi-channel and multi-level promotions at home and abroad to expand the international influence of the event.
3. Main framework
The Municipal Bureau of Commerce identified 2023 as the “Tianjin Consumption Year” and established the “8810+N” activity framework, namely: around the whole year, highlighting the international, attracting Beijing and Hebei, multi-integration, innovative models, driving exhibitions, urban-rural interaction, political Bank cooperation “eight key tasks”, the implementation of policy guidance to help enterprises, the construction of key business circles, the introduction of the first brand store, the creation of consumption scenes, the integration of business travel culture, traditional consumption upgrades, project investment promotion, business service improvement “eight special actions”, Hold the New Year Heart-warming Shopping Season, National Consumption Promotion Month-Tianjin Station, “Spring Rebirth” Outing Consumption Month, Home Renewal Service Month, the 3rd Haihe International Consumption Season, the 4th Nightlife Festival, Quality Consumption in Rural Areas, Tianjin Products The “Ten Theme Activities” of Goods Consumption Month, Car Consumption Carnival, and E-commerce Consumption Season organized various market entities to carry out N promotional activities.
4. Key tasks
It is necessary to actively follow the trend of consumption upgrades, advocate new concepts of green, healthy and safe consumption, focus on the goal of “enhancing traditional consumption, cultivating new types of consumption, and expanding new areas such as information consumption, green consumption and rural consumption”, and strengthen the consolidation of automobiles, home appliances, and home furnishing. Bulk consumption, focusing on boosting traditional consumption such as catering, entertainment, and tourism, accelerating the development of green consumption such as digital, health, and intelligence, cultivating and strengthening emerging consumption such as customization, experience, and fashion, and actively expanding time-honored brands, Jinnong boutiques, famous, premium, and new products. Brand quality consumption.
(1) Promote consumption throughout the year
Grasp the different characteristics, habits and seasonal elements of consumption in the four seasons of the year, spring, summer, autumn and winter. Make good use of traditional holiday consumption seasons such as New Year’s Day, Spring Festival, May Day, Dragon Boat Festival, Mid-Autumn Festival, and National Day to cultivate consumption hot spots for specific groups such as Women’s Day, Children’s Day, and Double Ninth Festival, and create Haihe International Consumption Season, Nightlife Festival, Quality Life Festival, etc. Our city focuses on consumption festivals, develops local characteristic festivals such as Jingu culture, seafood river crab culture, canal culture, time-honored brand culture, and supports various offline entities and online platforms to hold store celebrations, anniversary celebrations, online shopping festivals and other preferential promotions.
(2) Highlight the international promotion of consumption
Focus on building an international style, gather domestic and foreign trade, production, supply and marketing, upstream and downstream enterprises, take advantage of Davos Forum, World Intelligence Conference and other opportunities to unblock new channels for global high-quality goods and services to connect production and sales, marketing promotion, exchanges and cooperation, and improve The level of internationalization, quality and convenience of consumption. Create a batch of open platforms that “buy the world, sell the world”, organize and carry out special activities such as the global premiere season, import premium fairs, international beauty festivals, international gourmet festivals, export to domestic sales, global commodity shopping festivals, etc., and gradually cultivate Tianjin International Marathon, Tianjin Fashion Week, China (Tianjin) Tourism Expo, China (Tianjin) International Helicopter Expo and other world-renowned events will further tap the consumption potential of key commodities, gather global high-quality consumption resources, and lead the new trend and trend of international consumption .
(3) Collaborate with Beijing and Hebei to promote consumption
Give full play to the leading role of Beijing and Tianjin in cultivating and building international consumption center cities, establish a Beijing-Tianjin-Hebei linkage mechanism, make full use of the unique resources of the three places, play a good role in characteristics, differences, and culture, and achieve complementary advantages, mutual reference, and dislocation development. Promote the continuous expansion and quality improvement of consumption. During the National (Spring) Consumption Promotion Month, with the theme of “connecting Beijing, Tianjin and Hebei, sharing and integration”, highlighting high-speed rail tours, self-driving tours, weekend tours, and holding Florence Town Outlet Shopping Festival, V1 Auto World Racing Carnival, Binhai Special events such as the Tourism and Culture Festival, Jincheng Food Festival, and Tianjin Crosstalk Festival, organize business and trade companies to launch exciting activities and preferential measures for joint festivals, and study the issuance of government consumption vouchers and cultural benefit cards for Beijing and Hebei.
(4) Diversified integration promotes consumption
Strengthen the combination of consumption promotion activities with the construction of commercial circles, the 15-minute convenient life circle, the construction of county-level commercial systems, the cooperation between the east and the west, and the integrated development of domestic and foreign trade, and vigorously develop shopping consumption, catering consumption, cultural consumption, sports consumption, and entertainment. Consumption and other traditional business forms, and accelerate the cultivation of new growth points such as night consumption, holiday consumption, customized consumption, green consumption, and brand consumption. Guide online platforms such as online shopping, live streaming, and short video applications to digitally empower consumption promotion activities, hold double-product online shopping festivals, online New Year’s goods festivals, time-honored brands live streaming, etc., to promote the organic integration of online and offline, traditional and new consumption .
(5) Innovative models to promote consumption
Accelerate the development of new business formats such as new product launches, fashion shows, technology experiences, and theme parks, and support enterprises in creating immersive, experiential, and interactive consumption scenarios with new technologies such as augmented/virtual (AR/VR) and holographic projection. Continue to hold nightlife festivals, specialty markets, bar festivals, silver-haired shopping festivals, goddess shopping festivals, time-honored national fashion and other activities to enrich consumption scenes. Organize business enterprises to innovate and carry out “theme-style” marketing, combining festivals, holidays, popular events, popular people, events, etc. to carry out marketing.
(6) Exhibitions stimulate consumption
Actively use the National Convention and Exhibition Center (Tianjin) and Meijiang Convention and Exhibition Center to attract more professional consumer exhibitions such as fashion commodities, outdoor sports, and home decoration, and hold the 2023 China (Tianjin) International Automobile Exhibition, China Tourism Industry Expo, and 2023 Tianjin Ice Cream Exhibition, the 24th Tianjin International Jewelry Fair, North International Bicycle Exhibition, Bihai Fishing Tackle Exhibition, China Home Fair, etc. Encourage shopping malls, commercial streets, wholesale markets, etc. to open up special exhibition areas, hold various exhibitions and sales of famous, special and high-quality new products, and provide consumers with a convenient and fast “one-stop” platform for shopping. Strengthen the driving role of exhibitions, promote the integration of the exhibition industry and the tourism industry, and organize targeted promotional activities in areas such as accommodation, catering, shopping, and entertainment.
(7) Interaction between urban and rural areas to promote consumption
Accelerate the launch of a series of activities for urban consumer goods to go to the countryside and agricultural products to the city, encourage and guide large-scale commercial distribution companies, e-commerce platforms, and modern service industries to extend to the countryside, and promote brand consumption and quality consumption to enter the countryside. Focusing on automobiles and home appliances, we will hold new energy vehicles to the countryside, green smart home appliances to the countryside, green building materials to the countryside, home appliances and furniture trade-in and other promotions. Combining the advantages of rural industries, organize river crab festivals, folk festivals, picking festivals, flower viewing festivals, food festivals, etc., to attract urban residents to go to the countryside for consumption, and to improve the service environment and quality of rural economy, leisure agriculture, and homestay economy. Give full play to the supply advantages of rural specialty products, fine agricultural products, and intangible cultural heritage products, and develop high-quality agricultural products into business circles and communities.
(8) Government-bank cooperation to promote consumption
Make full use of UnionPay mobile QuickPass and the advantages of major banks in payment and settlement, big data applications, and merchant credit services to actively participate in various consumption promotion activities. Support financial institutions to participate in consumer coupons in various districts and provide matching preferential funds to truly benefit the masses. Organize major merchants to cooperate with banks to carry out preferential subsidies for swiping cards, and hold themed marketing such as “UnionPay Preferential Day” and “50% Off Digital Currency Day”. Encourage financial institutions to increase financial support for market entities in the commercial and trade industry, especially small and micro enterprises and individual industrial and commercial households, and increase mortgage-free and guarantee-free credit loans.
5. Key special actions
Focusing on the implementation of eight key tasks, organize and implement eight special actions to better innovate consumption scenarios, extend the consumption chain, further boost market confidence, and promote consumption improvement and expansion.
(1) Policies guide actions to help enterprises
On the basis of conscientiously implementing the country’s and our city’s existing policies to help enterprises bail out, the Municipal Bureau of Commerce systematically planned and worked with relevant departments to establish and improve the first-store economy, second-hand cars, refined oil, pharmaceutical circulation, bonded exhibition auctions, and promotion of exhibitions. Policies such as industrial development will better combine support for the main players in the field of commercial and trade circulation with promotion of consumption, and promote business expansion and quality improvement.
(2) Actions to build key business circles
We will do our best to fight the “key battles” for the construction of landmark commercial districts such as Golden Street, Florence Town, Yifeng District, and Cultural Center. Promote the completion and opening of 12 large shopping malls, including Xiqing Joy Plaza, Heping Impression City, Baodi Vanke Plaza, Hexi Huanyucheng, and Hedong Zhonghai Huanyutiandi Commercial Street, with an additional commercial area of 1.3 million square meters; The construction progress of 13 projects including Wuqingao Kangda Famous Car Plaza and Baodi Leya Plaza, and 20 planned projects such as Dongli Jinyu Commercial Complex, Hebei District MTR Tianyue Mall, Hongqiao Yichengtangting, etc., will be signed and implemented as soon as possible .
(3) The introduction of the brand’s first store
Accelerate the development of the first store economy, formulate and promulgate “Several Measures for Promoting the Development of the First Store Economy in Tianjin”, and vigorously introduce domestic and foreign well-known brands in the commercial retail industry and resident life service industry to set up the world’s first store, China’s first store, and regional first store in Tianjin stores, etc., aiming to attract more than 100 first stores and flagship stores throughout the year.
(4) Actions to Create Consumption Scenarios
Promote the completion and opening of V1 Science and Technology Exhibition Hall, Lemu Orsay Live Ammunition Shooting Hall, Dream Box Children’s Theater, Zhongshuge Bookstore, etc., and cultivate a number of new consumption formats, new models, and new scenarios. Give full play to the leading role of the first batch of national demonstration smart business districts in Florence Township, and guide the transformation of traditional consumption places into comprehensive scenarios of consumption, experience and social interaction. Accelerate the development of nighttime economy, hold the 2023 China (Tianjin) Nighttime Economy Forum with Xinhua News Agency? Wang Think Tank, and cultivate new nighttime consumption scenes such as Yifeng District, Five Avenues, Wisdom Mountain, and around Hexi People’s Park.
(5) Business, travel, cultural and sports integration action
Strengthen the complementary linkage of business, tourism, cultural and sports resources, promote the upgrading of cultural, tourism and sports consumption, connect multiple business types of “food, accommodation, travel, shopping and entertainment”, coordinate the promotion of attracting foreign tourists, dig out the stories of the former residences of celebrities, hold sports events, and build around characteristic resources. The urban cultural tourism IP is connected in series to form 3-5 boutique routes for weekend leisure travel in Tianjin with themes such as food, sightseeing and shopping, and cultural experience.
(6) Actions to upgrade traditional consumption
Keep a close eye on the three key areas of automobiles, residential goods, and life services, continue to implement 14 measures to invigorate automobile circulation and expand automobile consumption, and promote the implementation of digital, experiential, and intelligent endowment in traditional household consumption formats such as Suning.com and Dengfa Decoration City. We can take action to speed up the construction of rural commercial networks at the county-township-village level, create a number of cities with a quarter-hour convenience for people’s living circles, build and renovate 8 standardized vegetable markets, and open 60 brand chain convenience stores.
(7) Actions to attract project investment
Focus on projects such as “dual-center” urban construction, CBD construction, platform economy, expanded opening up of the service industry, foreign investment and foreign trade, and carry out special campaigns to attract investment. Give full play to the driving force of major projects, use projects to drive consumption, use consumption to promote growth, hold the 2023 Tianjin Key Commercial Project Investment Promotion Conference, organize enterprises to participate in international exhibitions and trade promotion activities, expand markets, build channels, and attract projects.
(8) Commercial service improvement actions
Continue to promote the construction of the credit system in the commercial field, guide commercial enterprises to enhance the service quality of merchants, organize service skill training, hold the “Smiling Tianjin Warm Service” hospitality competition, enhance service awareness, improve service standards, improve service attitude, and improve public satisfaction Spend.
6. Arrangement of key activities
At the municipal level, 10 major themed activities will be organized and organized, and major business associations and commercial circulation enterprises will be mobilized to actively participate. A total of more than 1,000 items of integration of business, travel, culture and sports, online and offline integration, discounts and promotions, new stores and new products will be unveiled, exhibitions and exhibitions will be carried out. Consumption promotion activities such as night markets, bazaars and food festivals.
(1) 2023 Tianjin New Year Heartwarming Shopping Season
Time: From January to March, seize the favorable opportunity of strong consumer demand at the end of the year and the beginning of the year, combine the elements of celebrating the New Year, Spring Festival reunion, visiting relatives and friends, winter ice and snow, vacation and leisure, etc., to organize major shopping malls and cultural, tourism, non-profit Relics and time-honored brands will carry out cross-border integration to create a national trendy shopping festival, hold activities such as sending couplets during the New Year, writing blessings, guessing lantern riddles, etc., set up New Year-themed online celebrity check-in devices, and hold Spring Festival-themed exhibitions; organize catering companies to launch various types of New Year’s Eve Night dinners, birthday banquets, family banquets, etc.; hold New Year’s goods festivals, and carry out live broadcast activities such as “New Year’s Taste of Jinmen”; hold ice and snow carnivals in some commercial streets, parks, etc., and carry out supporting exhibitions of Jinmen’s folk customs.
(2) 2023 National (Spring) Consumption Promotion Month—Tianjin Station
Time: In March, the National (Spring) Consumption Promotion Month will be held by the Ministry of Commerce. The city will continue the enthusiasm for consumption during the Spring Festival, connecting Florence Town, V1 Auto World, Parallel Import Auto City, Dongjiang Antique Car Bonded Exhibition Center, National Oceanographic Museum, TEDA High-quality business travel resources such as the aircraft carrier theme park and Dongjiang Bay Beach Scenic Area; excavate wetland ecological resources such as Qilihai, Dahuang Fort, Beidagang, and Tuanbo; integrate Zhou Enlai and Deng Yingchao Memorial Hall, Pingjin Battle Memorial Hall, Dagukou Fort Site Museum, Liang Qichao’s former residence, etc. Red resources attract foreign tourists to spend, focusing on activities such as the Outing Festival, Outlet Shopping Festival, Sea Catch Festival, Racing Carnival, and Red Tourism Festival for tourists from Beijing and Hebei, and create sea tourism such as “going out to sea”, “fishermen’s experience” and “sea fishing” Innovative experience projects. At the same time, 5 “Shopping Tianjin” guides were launched around “Tesco Tianjin Goods”, “Cheap Jinwei”, “Night Shopping in Tianjin City”, “Traveling in Tianjin” and “Dazzling Tianjin Street”, fully satisfying foreign tourists who come to Tianjin to buy special products and taste Food, night play, tourism and leisure, shopping and other aspects of demand. In series with various business forms of “food, lodging, travel, shopping and entertainment”, carefully design themed tourism consumption routes such as sea-friendly experience, leisure camping, check-in in western-style buildings, rural leisure, cool enjoyment and joy, and delicious food.
(3) “Spring Rebirth” Outing Consumption Month
Time: From April to May, combined with small and long holidays such as Qingming Festival and May 1st International Labor Day, as well as favorable opportunities for spring outings and changing seasons, elements such as outings, sports, and flower appreciation are closely combined with consumption promotion, and shopping malls, supermarkets, home stores, and Olympic stores are organized. Teles, Automobile, etc. carry out outing-themed promotions, discounts, and new spring product launches, etc., hold an outing consumption festival with the main content of fashion shows, children’s entertainment, sports competitions, cultural and creative markets, etc. The catering themed event “Beautiful View·Taste the Delicacy of Spring Dawn” will cooperate with major coffee shops in Heping District to hold the 2nd Five Avenues Coffee Festival, and hold “Spring Blossoms·Meet You” flower art appreciation and flower arrangement performances in major flower markets.
(4) Home renovation service month
Time: In March, June, and November, in conjunction with the “Outing Consumption Month”, 6.18 Promotion, Double 11 and other promotional nodes, with the theme of “purchasing home building materials and enjoying quality life”, we will actively hold traditional bulk promotions such as home furnishing and building materials Consumption activities, carry out a series of coupons, full discounts, buy gifts, subsidies and other discounts. Organize Suning, Jinyuanbao Ailaiwuyou and other home appliance stores, as well as building materials markets such as Red Star Macalline, Easy Home, Bohai Rim, Dengfa, and Yuexing Home Furnishing, distribute coupons, and carry out green smart home appliance shopping festivals and green building materials shopping festivals. Township, Huimin Subsidized Consumption Month, Home Appliances Shopping Festival, Heart-warming Home Decoration Festival and other activities.
(5) The 3rd Haihe International Consumer Season
Time: From June to September, focusing on business, travel, culture and sports, with the goal of “discounts in the whole city, linkage of the whole network, and happy shopping for all”, the 616 Tianjin Shopping Festival, the fourth nightlife festival, export to domestic sales, time-honored carnival, the second A series of special activities such as the Silver Hair Shopping Festival and the Global Commodity Shopping Festival. Strengthen the Beijing-Tianjin-Hebei joint promotion, expand consumption outside the region, launch a number of special consumption routes around meeting the needs of foreign tourists coming to Tianjin for “eating, drinking, playing, lodging, traveling, and shopping”, and organize merchants to issue special preferential subsidies to attract “overseas tourists”. Night tours” and “weekend tours” have formed a consumption situation in which the Beijing-Tianjin-Hebei linkage, government-enterprise cooperation, sector synchronization, and the participation of the whole society have been formed.
(6) Tianjin Night With You The 4th Tianjin Nightlife Festival
Time: From July to October, connect summer vacation, Mid-Autumn Festival, National Day and other nodes, organize shopping malls, commercial streets, night markets, scenic spots, restaurants, bars, parks, etc. to participate, focusing on “night shopping”, “night tasting” and “night tour” The five sections of “Jinmen”, “Night Appreciation of Tianjin Music” and “Night Hey Jincheng” enrich the new scene of night consumption. Organize five avenues, Yifeng District, Wisdom Mountain, Society Mountain, Binhai Cultural Center and other night economic blocks to carry out special nightlife festival activities, and launch more than 30 public events such as Ferris Wheel, New Wuai Road, Aegean Sea Old Gate, Week 8 Square, etc. The popular night market, theme market, bar market, etc., hold wonderful song and dance performances, concerts, dramas, cross talks, talk shows and other cultural performances in major theaters, concert halls, cross talk teahouses, etc. in the city. During fashion week, night leisure activities such as park light show, forest light and shadow show, and museum night will be carried out.
(7) Quality consumption in rural areas
Time: August-September in Wuqing, Baodi, Jinghai, Jizhou, Ninghe and other regions to carry out a tour of consumer goods to the countryside, organize sales companies such as automobiles, home appliances, and daily necessities to hold a series of “Quality Consumption in Rural Areas” activities; organize Suning , Wumart Supermarket, Quanbao Supermarket and other strong and reputable commercial circulation enterprises and individual industrial and commercial households deliver goods to the countryside through mobile vending vehicles, providing rural residents with various commodities such as food, daily necessities, small household appliances, and agricultural materials. Encourage towns and towns with relatively concentrated populations to hold commodity exhibitions, art exhibitions, night markets, etc.
(8) Goods and Goods Consumption Month
Time: From September to November, in conjunction with the Mid-Autumn Festival and National Day, the Golden Autumn Commercial District Cultural Festival will be held, and the automobile, shopping malls, home furnishing, catering and other industries will be organized to vigorously promote sales, release new autumn and winter products, and create a festive atmosphere; The promotion of agricultural products with the theme of Good Things in Urban and Rural Areas, Jincai Shopping Festival, continuously enhanced the brand awareness of Jinnan Xiaozhan Rice, Xiqingshawo Radish, Ninghe Qilihai River Crab, Jizhou Yuyang and other brands, and organized the sales of Tianjin Agricultural products, green organic food, etc.; with Beitang and Qilihai as the core, the Jingu Seafood and Crab Festival will be held.
(9) 2023 Tianjin Automobile Consumption Carnival
Time: From October to November, combined with the 2023 China (Tianjin) International Automobile Exhibition, the V1 Auto World in Wuqing District, Binhai New Area Parallel Imported Auto City, and the city’s auto sales, auto leisure and entertainment and other carriers will be connected in series, with the “Tesco Jincheng Momentum” “Future” as the theme, launched multiple sectors such as car purchase, car play, driving, and car maintenance to promote consumption. Organize major auto manufacturers, dealers, financial institutions, etc. to distribute preferential benefits, carry out interest rate discounts, loan subsidies, etc., and present consumers with big gift packages for the “Car Carnival” event. Organize major auto brands to carry out activities such as new car releases, new car deliveries, and media meetings to bring consumers more new models with beautiful shapes and a sense of technology. Organize the major racing bases and kart bases in Tianjin to jointly launch exciting exhibition games, group purchase packages, preferential experiences, etc., and hold the 7th Beijing-Tianjin-Hebei Racing Festival in 2023 at the V1 Automobile World Racing Culture Festival and at the China Economic Leo Automobile and Motorcycle Base .
(10) “New E-commerce New Surprises” 2023 Tianjin E-commerce Consumption Season
Time: November-December In order to excavate and discover Tianjin’s treasures and good products, cultivate online sales of popular products, further leverage the advantages of e-commerce in China Unicom’s production and consumption, online and offline, and make full use of Alibaba’s Taobao, Alipay, Meituan, Doujin National platforms such as Yinyin and Kuaishou, as well as local e-commerce organizations such as Jinyun Haihe MCN, Binhai New Area Douyin Live Park, Sino-Singapore Eco-city Taobao Live Base, etc., focus on quality consumption of brands such as Jinmen Haowu, domestic brands, and Jinnong boutiques. At the same time, it pays attention to the consumption of services such as catering, entertainment, and tourism, and organizes activities such as the “Five Blessings” welfare discounts, the Taoyuan Metaverse New Year’s Shopping Festival, the Online New Year’s Shopping Festival, and the Jinyun Warm Winter Shopping Season.
7. Safeguard measures
(1) Strengthen organizational leadership
All units should attach great importance to the promotion of consumption, integrate existing resources, establish a normalized activity operation mechanism, and give full play to the role of leading groups and special classes in various districts to cultivate and build international consumption center cities, and help enterprises coordinate and solve problems encountered in the process of holding activities. To ensure that various activities are carried out in an orderly manner and achieve practical results.
(2) Strengthening the bottom line of safety
It is necessary to coordinate development and safety, tighten and consolidate the responsibilities of various subjects, and pay close attention to various management measures to create a safe, secure, and comfortable activity environment. When organizing offline activities, regulations on urban management, production safety, public security management, fire safety, food safety, and cultural performances should also be conscientiously implemented.
(3) Strict and honest management
It is necessary to strengthen the construction of the credit system in the consumer sector, further optimize the consumption environment, improve service quality, and urge commercial and trade distribution companies to adhere to honest management, guarantee product quality, fulfill consumption commitments, and do a good job in after-sales service, so as to jointly build an honest business environment.
(4) Innovation Support Policies
Encourage all districts to issue government consumption coupons, and increase support for automobiles, home appliances, furniture, department stores, catering and other fields. Encourage all districts to introduce reward and subsidy policies such as consumption promotion activities, first store launch, marketing promotion, project construction, etc., increase support for limited retail enterprises and limited catering enterprises registered in our city with independent legal personality, and fully stimulate market players to participate in promoting Activeness and innovation in consumer activity.
(5) Increase publicity and reporting
Strengthen cooperation with traditional mainstream media and emerging media, fully mobilize various media resources such as newspapers, periodicals, stations, networks, micro, terminals, and screens in our city and the region, and carry out multi-channel and multi-level publicity and promotions at home and abroad, Efforts will be made to guide consumption expectations, boost consumer confidence, and promote consumption quality and expansion.
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