Helping the Development of Cultural Tourism Consumption in Tianjin Bank of China Tianjin Branch Holds the International Tourism Consumption Season

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On April 8, Bank of China Tianjin Branch, under the guidance of the Municipal Bureau of Commerce, the Municipal Bureau of Culture and Tourism, and the city’s tourism agencies jointly held the 2023 International Tourism Consumption Season event of “‘Crossing’ Mountains and Seas, Accompanied by No ‘Boundary'” Launching Ceremony. Chen Bing, deputy director of Tianjin Municipal Bureau of Culture and Tourism, second-level inspector Xu Fengcheng of Tianjin Municipal Bureau of Commerce, Feng Hao, deputy general manager of the Personal Digital Finance Department of Bank of China Head Office, Ma Mingjun, president of Bank of China Tianjin Branch, and Sun Huimin, vice president of Bank of China attended the event , Tianjin Ctrip International Travel Agency Co., Ltd. and other well-known tourism agencies and nearly 200 VIP customers participated in this event.

At the event site, Bank of China Tianjin Branch released the “Bank of China · Response to Need” cross-border travel financial service plan to solve cross-border travel customers who need “discounts” for domestic group registration, “convenient” travel visas, and cross-border card use. The seven major demands of “peace of mind”, “zero bills” for carrying around, “guidance” for foreign exchange fluctuations, “care” for overseas visitors, and “integration” for travel packages are realized through the “BOC Cross-border GO” application One stop processing. The event will last until the end of December this year. Bank of China Tianjin Branch and Tianjin Ctrip International Travel Service Co., Ltd., Nanjing Tuniu Technology Co., Ltd., China National Travel Service (Tianjin) International Travel Service Co., Ltd., Tianjin Leyou International Travel Service Co., Ltd., and Zhongxin Travel Group Co., Ltd. The agency signed a cooperation agreement, opening a new chapter in jointly promoting the development of Tianjin’s inbound and outbound tourism market. One-on-one consultations were arranged for tourism agencies on a special topic at the venue, and the on-site customers responded enthusiastically.

Bank of China Tianjin Branch, as the commercial bank with the highest degree of internationalization and integration in China, actively implements the service spirit of “finance for the people”, earnestly assumes the mission of a major bank, strengthens cross-industry linkage, and empowers cross-border with “professional services” Travel; strengthen linkages at home and abroad, and use innovative products to help benefit enterprises and people; strengthen channel linkages, use “characteristic channels” to meet diverse needs, and cooperate with major travel agencies to create financial and non-financial full-journey companion services to improve customer travel experience, help boost tourism consumption confidence, and accelerate the recovery of the cultural tourism market.

This activity is a specific action taken by Bank of China Tianjin Branch to implement the “Ten Actions” work plan of the Municipal Party Committee and Municipal Government and the goal of building an international consumption center city, using financial power to help the recovery of the inbound and outbound tourism industry and promote the upgrading of local consumption. Bank of China Tianjin Branch will closely focus on the strategic deployment of the Municipal Party Committee and Municipal Government, give full play to its professional advantages in cross-border finance, allocate more resources to support the development of the cultural and tourism industry, and provide customers with richer and more considerate cross-border tourism services.




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