Yunji 4.0 explores a new path of private domain e-commerce, and Yunji takes the lead to promote the development of the industry
The current consumer market is in a period of development and change, and consumers will prefer more cost-effective products. Providing products that meet the current needs of consumers and enhancing the comprehensive competitiveness of platform products has become the primary pursuit of the platform, and it is also the goal that Yunji wants to achieve in the 4.0 era.
As the earliest private domain e-commerce platform in China, Yunji has maintained a steady rhythm and pace in the past 8 years, sticking to its original intention and taking every step steadily. Since its establishment in 2015, Yunji is not only the founder of the domestic private domain e-commerce platform, but also the pathfinder of how the private domain e-commerce platform develops in China.
At present, the supply side and the consumption side of the consumer market are very prosperous, but due to the fact that the traffic flow tends to be more polarized and powdered, it is difficult for high-quality and cost-effective products to match consumers’ purchase needs. In this regard, Yunji 4.0 helps brands better develop private domain traffic through product selection, technology and service advantages.
In addition, Yunji continues to carry out the dual-engine strategy of “socialized retail + professional retail” to push more high-quality products to the consumer market and bring consumers a better experience. This is a significant sign that Yunji is different from other platforms.”
Under the dual-engine strategy, Yunji takes “99 Selected” as the core, selects the best from the best of socialized retail, and strives to build a center of selected hot items on the entire network, maintain the vitality of the original brand, and promote the vigorous development of the new brand at the same time .
Yunji’s 4.0 private domain e-commerce is just the summary of Yunji’s exploration of leading the industry in the past eight years.
In the face of the downturn in the industry environment, Yunji actively explored solutions, focused on the fundamental needs of users, and deeply cultivated differentiated supply chains based on its own brands, giving birth to specialized retail and actively promoting enterprise transformation.
Private domains are developed on the basis of trust relationships and acquaintance communities. At present, the vicious circle of price wars is no longer the optimal solution. On the contrary, the quality of the product itself has a significant impact on e-commerce platforms, and even private domain e-commerce platforms The lifeline of survival and development. Yunji 4.0 not only ensures that the product itself is excellent enough, but also improves user trust and product repurchase rate.
Today, through its own efforts, the Yunji platform continues to develop and calmly cope with various difficulties and challenges. At present, it still ranks firmly at the top of the subdivision track and has become a high-quality private domain trusted by consumers and ordinary entrepreneurs. E-commerce startup platform.
