3.3 Ear Day丨Nine industry leaders gathered to explore the sustainable path of AI to help the hearing health of the elderly
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On the occasion of the “National Ear Care Day” on March 3, a technical seminar on the theme of “AI Hearing Technology Development and Application Innovation” organized by the Beijing Hearing Association and Tencent was held online.
At the meeting, experts and scholars engaged in AI hearing aids, theoretical research on hearing aids, and cutting-edge technology implementation, shared the current research hotspots and practical results of artificial intelligence in the field of hearing health around the elderly hearing-impaired group, and discussed from technological breakthroughs, clinical practice , complete solutions and other sections conducted multi-dimensional discussions.
Industry experts and scholars jointly discuss artificial intelligence to help hearing health
Jin Xin, Director and Secretary General of Beijing Hearing Association, Zhan Bin, Director of Beijing Hearing Association and Director of Strategic Development Center, Huang Zhiwu, Deputy Director of Otolaryngology Head and Neck Surgery and Director of Hearing Center, Ninth People’s Hospital Affiliated to Shanghai Jiaotong University School of Medicine, Capital Medical University Chen Xueqing, researcher at Beijing Tongren Hospital, Beijing Institute of Otorhinolaryngology, deputy director of the Audiology Group of Otorhinolaryngology-Head and Neck Surgery Branch of the Chinese Medical Association, Ji Fei, associate researcher at the National Clinical Research Center for Otolaryngology Diseases, Xu Pengcheng, general manager of Ostar, WSA Lin Zixuan, Director of China Strategy and Business Development, Dou Ruigang, Executive Secretary General of Tencent Foundation and Vice President of Tencent Sustainable Social Value, and Shang Shidong, Director of Tencent Conference Teana Lab attended the meeting.
Deepen the action of caring for the hearing impaired, and take multiple measures to help the healthy development of hearing in the elderly
Today, digital technology has entered every aspect of people’s life. How to provide an information-free environment for the elderly hearing-impaired groups through digital technology, so that more hearing-impaired elderly people can move from “hidden corners” to the public eye, and improve their quality of life in their later years , has become a problem that all sectors of society should focus on.
In this regard, Jin Xin, director and secretary-general of the Beijing Hearing Association, mentioned, “At the beginning of this year, the Beijing Hearing Association established an expert advisory group and, together with Tencent, provided professional and effective hearing intervention programs for more elderly people through volunteers; in the future , Beijing Audiology Association will continue to explore hearing rehabilitation services for the elderly after hearing screening and hearing intervention, and hopes to join hands with partners from all walks of life to build a comprehensive service system that cares for the hearing health of the elderly in China.”
Jin Xin, director and secretary-general of Beijing Hearing Association
Huang Zhiwu, Deputy Director of Otorhinolaryngology Head and Neck Surgery and Director of the Hearing Center of the Ninth People’s Hospital Affiliated to Shanghai Jiao Tong University School of Medicine, fully agrees with the establishment of a comprehensive system for caring for the hearing health of the elderly in China. In his view, caring for the hearing health of the elderly requires attention throughout the entire process. First, it is necessary to establish the concept of “active health”, actively discover, scientifically evaluate, actively adjust, and promote health; secondly, it is necessary to recognize that hearing loss in the elderly has Highly intervenable, through early detection, early medical treatment, and early intervention, the effective rate of prevention can reach more than 80%.
Huang Zhiwu, Deputy Director of Otorhinolaryngology Head and Neck Surgery and Director of Hearing Center, Ninth People’s Hospital Affiliated to Shanghai Jiaotong University School of Medicine
In the “early detection” module, Ji Fei, an associate researcher at the National Clinical Research Center for Otolaryngology Diseases, also brought his latest thinking. In his opinion, the online hearing test service can play a positive role in promoting hearing screening for the elderly. “In recent years, remote audiology and even telemedicine have attracted much attention, and effective and reliable remote hearing assessment has become a basic demand for researchers and clinicians. At present, online hearing tests are still facing challenges due to equipment, environment, evaluation methods, and professional judgments. Influenced by factors such as these factors, in the future, multi-party cooperation should be carried out to improve the coverage of online tests, reduce costs and continuously improve the accuracy of assessment, so as to continue to explore to protect the hearing health of the elderly.”
Ji Fei, associate researcher at the National Clinical Research Center for Otolaryngology Diseases
Chen Xueqing, a researcher at Beijing Tongren Hospital Affiliated to Capital Medical University, Beijing Institute of Otorhinolaryngology, and deputy head of the Audiology Group of the Otorhinolaryngology-Head and Neck Surgery Branch of the Chinese Medical Association, put forward the relevant prospects for the future hearing rehabilitation of the elderly. She said that studies in recent years have found that hearing loss is not only related to language communication, but also closely related to the decline of cognitive function in the elderly, which greatly increases the burden on families and society. As our country enters an aging society, it is imminent to achieve early detection, early diagnosis, early intervention and effective rehabilitation of hearing loss in the elderly. In the future, we should gather multiple forces to jointly establish a hearing loss assessment system for the elderly that is applicable to the grassroots, can be graded, and can be popularized, so as to form an effective connection between screening, diagnosis, intervention, and rehabilitation. At the same time, it is also necessary to strengthen the popularization of hearing science and cultivate more audiology talents.
Chen Xueqing, researcher at Beijing Tongren Hospital Affiliated to Capital Medical University, Beijing Institute of Otorhinolaryngology, and deputy head of the Audiology Group of the Otolaryngology-Head and Neck Surgery Branch of the Chinese Medical Association
Let the hearing-impaired elderly hear clearly and spend less effort, and work together to build a closed loop of hearing health services for the elderly
To solve the broad and serious hearing-impaired social issues, it is not possible to rely on a single point of breakthrough, but to form a multi-party collaborative practice closed loop. In this seminar, in addition to the latest thinking brought by front-line clinical experts, head hearing aid manufacturers and digital technology companies at home and abroad also brought the latest practical practices.
Xu Pengcheng said that future artificial intelligence hearing aids should be able to better understand the needs of users, that is, “human beings”, and should also be able to better understand the complex scenarios in which products are used. On this basis, AI technology is used to do a good job of voice processing, suppressing noise in complex life scenes, and making the sound you want to hear clearer. In this process, the continuous integration of cloud big data and back-end technology platforms may change the business model of the entire hearing aid industry and benefit more people.
Ou Shida general manager Xu Pengcheng
In addition, Lin Zixuan also mentioned that hearing aid products should achieve three “easy”. One is to be easy to buy, and the product price should be low; the second is to be easy to use, so that many people will not use it after the initial adjustment of the product does not achieve the desired effect; the third is to be easy to use, so that people can use it more conveniently. Use the product yourself. Unlike the traditional method, which requires multiple offline fittings, people can now complete the initial adjustment on their mobile phones through the WeChat applet. If there is a need in the future, professionals can also remotely debug through audio, so as to truly make good hearing simpler and more popular.
Lin Zixuan, Director of WSA China Strategy and Business Development
In addition to hearing aid equipment manufacturers, digital technology companies including Tencent have also used digital technology to serve all aspects of social life in recent years; with an open attitude, they will connect more peers to create high-quality solutions and help more social issues efficient solution.
Focusing on hearing testing and rehabilitation training, Dou Ruigang, Executive Secretary-General of Tencent Foundation and Vice President of Tencent Sustainable Social Value, believes that by co-creating solutions with multiple ecological partners and integrating into the third network of hearing health services in the community, it will help more The integration of hearing-impaired groups into the digital society is a feasible path worth exploring together. By providing convenient and efficient hearing science popularization, hearing screening, hospital guidance, hearing aid experience, hearing aid donation and other supports, it cooperates with hospitals and hearing service institutions to jointly protect the hearing health of the elderly and other people. At present, Tencent has piloted relevant offline hearing health services with multiple partners in Shaoguan, Guangdong, Shekou, Shenzhen, and Changning, Shanghai. In the future, Tencent will continue to give full play to its strengths, and cooperate with online partners such as “Little Rice Cake+” to provide users with online hearing science popularization and screening in the middle-aged and elderly vertical interest communities; offline, it will cooperate with home care service agencies, community streets, community Workstation and other partners work together to build a 15-minute hearing health circle.
Dou Ruigang, Executive Secretary General of Tencent Foundation and Vice President of Tencent Sustainable Social Value
At the same time, in terms of public welfare operations, on the 99 Charity Day in 2022, the Tencent Charity Platform launched an innovative public welfare model based on Xiaohonghua, “One Flower, One Dream”, advocating the public to “use Xiaohonghua to do good deeds together”. In the future, through the innovative public welfare model of “one flower, one dream”, free hearing screening services will be provided to 5,000 hearing-impaired elderly people, and hearing-impaired elderly people who need help will be selected to donate Teana inside hearing aids.
In addition, Shang Shidong, director of the Teana Lab of Tencent Conference, also systematically introduced the latest upgrade of the Teana mobile hearing aid solution.
Shang Shidong, director of Tencent Conference Teana Lab
In terms of product research and development, on the International Day of the Deaf last year, Tencent released for the first time a completely self-developed core algorithm solution for hearing aids, helping domestic hearing aids improve the clarity and intelligibility of speech in complex scenes by 85%. On the Ear Day on March 3 this year, Tencent Teana’s mobile hearing aid solution was fully upgraded, and special optimization was also carried out in important indicators such as hearing aid sound quality, operating power consumption, and end-to-end delay. The consumption is reduced by about 40%, and the algorithm delay is shortened by more than 30%.
At the level of remote fitting, hearing aid products can only meet the daily needs of the hearing-impaired after multiple professional offline fittings, and this link will cost the hearing-impaired and their families high time and economic costs. Based on the Teana remote hearing service platform, Tencent Conference Teana Lab will launch three new functional modules: real-time communication, remote adjustment, and data analysis, so that hearing-impaired people can enjoy less travel and more enjoyment. At present, relevant capabilities are in internal testing and will be opened to the public soon.
Zhan Bin, Director of Beijing Hearing Association and Director of Strategic Development Center
“Helping hearing-impaired people integrate into the digital society is a long-term action. Only with the participation and investment of all sectors of society can comprehensive assistance to hearing-impaired people be formed at multiple levels such as technology development, rehabilitation training, and service networks. I hope that in the future More enterprises and social forces are involved to continuously improve the research and development capabilities of smart and healthy elderly care technology, enrich the types of age-appropriate technology products, allow the elderly to enjoy the “digital dividend” equally, and help realize the goal of “healthy aging” in my country.” Zhan Bin, director of the Beijing Hearing Association and director of the Strategic Development Center, summed up the seminar.
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