"2023 The 3rd Haihe International Consumer Season"There are so many activities waiting for you
[ad_1]
Recently, the reporter learned from the Municipal Bureau of Commerce that the third Haihe International Consumer Season 2023 will be held in the city from June 16 to September 16. The theme of this year’s consumption season is “Heaven, Earth, People Harmonious Life”, coordinating the five major areas of “shopping”, “cultural tourism”, “food”, “competitions” and “exhibition”, running through the Dragon Boat Festival, summer vacation, Teacher’s Day, farmers’ harvest festival, etc. Nodes, focusing on new customer groups, new scenarios, new supplies, new policies, and new systems. It is expected that more than a thousand business, cultural and tourism companies will participate, and more than 500 various consumption promotion activities will be held, striving to create a city icon for the construction of an international consumption center. Sexual activity brand, to create a splendid, full of discounts, fashion consumption feast for citizens and tourists.
The third Haihe International Consumer Season activity framework 1+6+10+N1+ held a launching ceremony
6+ focuses on six major tasks including consolidating bulk consumption, cultivating new types of consumption, improving quality service consumption, strengthening brand consumption, advocating green consumption, and expanding cultural and tourism consumption; Vigorous Hexi·Nezha Cultural and Sports Carnival”, the 4th Tianjin Nightlife Festival, Tianjin Beautiful Home Life Festival, the 3rd “Taste of Food Festival”, Tianjin Quality Consumption Rural Tour, Car Carnival, 2023 Five Avenues Coffee Culture Festival, V1 Summer 10 themed activities N+, such as the Japanese carnival, I Tour Tianjin—Summer Fresh Love Tianjin, etc.; all districts of the city hold more than 100 business, travel, cultural and sports integration, online and offline integration, discounts and promotions, new stores and new products, and exhibitions around regional characteristic resources. Activities such as exhibitions, night markets, bazaars and food festivals, such as: Binhai New Area holds the 3rd Bincheng International Consumption Season, distributing consumption coupons for cars, catering, supermarkets, etc.; Hexi District holds the 5th Vibrant Hexi Nezha Culture and Sports Carnival ;Hedong District held shopping festivals, night market carnivals, second-hand commodity festivals, etc. around the theme of “Tesco Zhibu on the East Bank of the Haihe River”; Xiqing District issued 10 million yuan of automobile consumption coupons. Major industry associations, commercial, cultural and tourism enterprises, brand enterprises, e-commerce platforms and other market entities will also launch a number of distinctive themed activities.
In order to further enhance the influence of the event, gather more high-quality resources, and create characteristic consumption scenes, the “2023 3rd Haihe International Consumption Season and the 5th Vibrant Hexi·Nezha Cultural and Sports Carnival Launch” will be held at the Cultural Center Plaza on the evening of June 21. ceremony”. At the same time, the Municipal Bureau of Commerce, together with the publicity department, fully mobilized media resources such as newspapers, periodicals, platforms, networks, micro, terminals, and screens in our city and various districts to report on the consumption season, publicize the entire network, and hold the “Ten Thousand Treasure Hunting Contest”, In 2023, activities such as the recommendation of new high-quality consumption scenes, the collection and display of characteristic late-night canteens, the selection of the most popular nightlife business districts, and the distribution ceremony of “Jinzhi Life·Buy Tianjin Raiders” will be promoted online and offline simultaneously, and continue to set off a consumption boom.
A number of themed consumption promotion activities will be held during the Dragon Boat Festival holiday
The Dragon Boat Festival holiday in 2023 is the first important node since the launch of the third Haihe International Consumption Season in our city. On the evening of June 21, the launching ceremony of the 3rd Haihe International Consumption Season and the 5th Vigorous Hexi Nezha Cultural and Sports Carnival was held in the cultural center, and key activities were released to further activate the market and create a festive and joyous festival atmosphere. According to preliminary statistics, during the Dragon Boat Festival this year, major shopping malls, pedestrian streets, night markets, automobile 4S stores, home furnishing stores, and catering companies in our city have planned and launched more than 150 themed consumption promotion activities, including 44 various discount promotions and 41 leisure and entertainment activities. There are 23 games for automobiles, home building materials, etc., 25 night markets, 15 parent-child interactions, and 4 coupons.
First, the theme of the Dragon Boat Festival is prominent and the cultural atmosphere is strong.
Major shopping malls carried out a series of Dragon Boat Festival cultural experience and rice dumpling making activities to create a strong festive atmosphere. For example, the Jinjie Pedestrian Street in Heping District held the theme activity of “Creating the Dragon Boat Festival——Meeting the Fragrance of Zongye in the Mid-Autumn Festival” Golden Street Dragon Boat Festival traditional folk customs and intangible cultural heritage activities. Launched the Dragon Boat Festival themed parade flash mob, Dragon Boat Festival national style art forest, the first national style photography contest, Tee Mall launched activities such as “Cross-Dimensional Party Fun 6 Teemall’s 6th Anniversary Celebration” and other activities; Nankai District Ancient Culture Street launched “Love Dragon Boat Festival A collection of arts and culture” series activities, including interactive experience of “painting tuanfan, wrapping mugwort, learning to throw pots” and folk flower show performances such as dragon dance and stilts; 68 yuan shopping receipt, you can get exquisite gifts after clearing the mini game.
The second is the online and offline linkage, and the promotion is strong.
Major shopping malls seized the favorable opportunity to promote consumption during the small and long holidays, and held various online + offline themed activities to further benefit consumers by issuing consumption coupons and online live broadcasts. Hexi Vientiane City held the Mid-Year Celebration, centering on the theme of “Great Mid-Year Benefits “Enjoy Privileges”, launched a 300-yuan voucher for a single purchase of 5,000 in the entire museum, a 200-400-yuan voucher for designated brands over 1,000, designated jewelry Activities such as 70% discount on accessories; Binhai New Area Jin Yuanbao organized its Binhai International Shopping Center, Jin Yuanbao Commercial Building, Jin Yuanbao Yujiabao Shopping Center, Jin Yuanbao Oriental Plaza, etc. to hold a mid-year appreciation meeting, and launched Douyin 20 groups of 200 department store coupons , 100 cosmetic coupons for 20 groups and other promotional activities.
Red Star Macalline held a variety of activities such as “National Divide Millions of Gasoline Cards”, “Send 500 Yuan in Cash for Over 10,000 Yuan”, “Crazy Gifts for Orders” and other activities; Dengfa Home Furnishing launched “Dengfa 6.18 The theme marketing of “Ideal Home Festival”; Suning.com held the theme discount of “Enjoying the Dragon Boat Festival”, which launched a pre-deposit of 100 to 400 yuan, 1,000 back to 100, and a set meal with a maximum coupon of 5,000 yuan; The 10,000-yuan consumption voucher is given away. Search for China Resources Vanguard on the homepage of Alipay or enter the consumption voucher mini-program, and you can receive a consumption voucher of 6.16 yuan without threshold.
The third is that new business formats are constantly emerging, creating new consumption scenarios.
All kinds of new consumption scenarios and new formats are frequently unveiled, which not only meet diversified consumption needs, but also effectively promote the release of consumption potential and vitality. Eco-city Wanguocheng Commercial Street will officially open on the evening of June 21. The project is adjacent to Wanda Plaza, with a construction area of nearly 32,000 square meters and a length of about 350 meters. The commercial block aims to create a gathering area that integrates the themed businesses of the trend of the world. The first Tianjin store of specialty coffee M Stand will open in MixC on June 22. In addition, the city will also host the Joy Harbor Carnival in Binhai Wuyue Plaza, the 2nd Singapore Cultural Festival at Jijing Tiandi, AQUA MARKET food court in Aqua City, Jinghai Xinhu Square Night Market, and the “Yue Xia Market” night market in Fuyue Lane, Konggang More than 40 night markets, theme parks, exhibitions and other new openings, including the Dongli Xinye Food Festival, the Lujiazui Center Traveling in Space Art Exhibition, and the 50th Anniversary World Illustration Exhibition of the Hans Christian Andersen Award in Aqua City.
Fourth, the superposition of consumption coupons brings more benefits.
During the Dragon Boat Festival, Binhai New Area, Heping District, Xiqing District, Jinghai District, etc. will continue to issue consumer coupons to add vitality to the Dragon Boat Festival consumer market. Among them, the Binhai New Area held the “Buy Bincheng to Promote Consumption” consumer voucher issuance activity, investing 3 million yuan in advance, covering multiple fields such as catering, supermarkets, and automobiles. Consumers can enter the unified page of Jinbinhai App and click the button, or open the For Meituan, Dianping App, and CCB Life APP, search for “Binhai New Area Consumption Voucher” or “Binhai Consumption Voucher” in the search box on the homepage and enter the activity area to receive the consumption voucher.
Heping District held the “Jin Yu He Ping Huge Benefits Carnival” consumer coupon activity, linking home appliances, department store retail, convenience stores, catering, hotels and other brand-name businesses in the area to launch various discount promotions, and consumer coupons were issued in the form of electronic coupons , all personnel in Tianjin can participate in the event through the activity page of the UnionPay mobile QuickPass APP; Xiqing District held the “Quality Life Season Car Carnival” and issued 10 million yuan of car consumption coupons. Eligible users can enjoy a subsidy of up to 4,000 yuan per car . In addition, major shopping malls, automobile 4S stores, e-commerce platforms, banks, etc. have issued preferential subsidies, which form superimposed discounts with consumer coupons, bringing consumers a sincere Dragon Boat Festival gift package.
The fifth is the integration of business and tourism styles, and experience the charm of leisure life.
All districts adhere to brand leadership and integrated development, and have held a number of rich and novel business, travel, cultural and sports integration activities, allowing citizens and tourists to enjoy the leisure life of the bustling city. In 2023, the 5th “Vibrant Hexi Nezha Cultural and Sports Carnival” will be launched in the cultural center on the evening of June 21. It will last for 45 days and carry out sports events, camping experiences, band performances, cultural performances, surfing, and camping every night. Experience and other multi-plate entertainment projects, the “Tianjin City Oasis” theme market and the 4th Tianjin Paradise Carnival will be held on site.
Major casinos have also launched a variety of leisure experience activities, Happy Valley will hold thousands of drones and electronic music party performances; Fantawild Happy World will hold castle fireworks shows, drone light and shadow shows, etc. Kingdom Water Park opened on June 22, and launched special pre-sale tickets. In addition, Jinwan Square held two major themed markets, “Tianjin Gifts for Rice Dumplings in Midsummer” and “Anime and Dragon Boat Festival Gifts for Jinwan”. Major nighttime economic districts such as Wisdom Mountain, Yifeng District, Ferris Wheel, Yao Village, and Laomenkouer were also held. There are a variety of discounts and leisure experience activities.
[ad_2]
Source link
