Traditional gold jewelry is no longer popular, this national fashion wrist jewelry in Beijing is more attractive to young people

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When young consumer groups enter the mainstream field of vision, jewelry and wrist accessories brands are rapidly ushering in changes. Traditional design elements are weakened, and rings, bracelets, necklaces, etc. that focus solely on functional attributes? Gold jewelry, due to the “aging” in perception, cultural The “weakening” of the market is gradually being driven out of the young consumption position, especially in the Beijing regional market where trendy people gather. Positioned in the national trend and dominated by design, the Jiyun password wrist ornament recently opened in Century Jinyuan Commercial Building. With the precise force of young people’s taste, it can easily leverage the mainstream consumption area where new and new humans are located.

Jiyun Code mainly focuses on the product layout for people aged 3-45, implanting traditional craftsmanship such as enamel, grass and wood weaving, and efficiently connecting with global standards through advanced hard gold techniques such as 5D\3D to create a product with both national characteristics and international trends. The style on the wrist exclusively for young people. At present, there are hundreds of rope arts such as lucky ropes and happy ornaments, and more than a thousand gold ornaments in the development of Jiyun Code. The price range ranges from tens of yuan to several thousand yuan, which can meet various scenarios such as daily communication, wedding commemoration, gift friendship, business contacts, etc. The sequence, exquisite workmanship, fashionable appearance, and preferential price make Jiyun Password attract men, women and children from all corners of the capital to come here.

(Jiyun Password Beijing Haidian Jinyuan store on the 5th floor)

How does the charm of Jiyun Code come into being? According to the person in charge of the operation of Jiyun Code, its operation team has been engaged in the research and development and operation of gold consumer products for many years, has profound experience in industrial chain and supply chain operation, and firmly controls the quality of products. In the camp of people, Jiyun Code invites international big-name consumer product marketing leaders to join in, and comprehensively consolidates the cultural soft power of Jiyun Code by integrating the popularity of wrist ornaments in Europe, America, East Asia, and China.

“Not only that, but we pay more attention to the grafting of traditional Chinese auspicious cultural genes, combined with elements such as Bazi, Feng Shui, Tai Chi, Yin and Yang, etc., so that Jiyun Code becomes a bridge and link for young people to accept the charm of Chinese culture.” Jiyun Code Operation Manager According to people, China’s economy is currently on the rise, cultural influence is prominent globally, and traditional cultural elements are flourishing in the field of young people’s consumption. Hanfu craze, Forbidden City craze, Chinese medicine craze, and Babu King Kong Gong craze are typical examples. The hurricane of traditional culture is spreading, and the field of wrist accessories should also embrace the changing situation. Through excellent wrist accessories, we should support the recovery of traditional culture and carry on the retro passion of young consumers. After the launch of Jiyun Code, it caused shocks in Beijing’s ancient fashion circle, fashion circle, and wrist decoration circle. The intensifying effect of breaking the circle and growing brand momentum proves that the traditional cultural orientation supports the rise of Jiyun Code as a warm consumer in the cold winter. .

(Consumers of Jiyun password are constantly punching in)

The reporter learned in the Jiyun password store that Ms. Li, who needs to attend a family gathering tomorrow, chose the “Sui Sui Nian Nian” rope ornament woven with intangible cultural heritage technology. The plant vitality series that can’t be put down and has the festive connotation of “prosperous fortune and wealth” has become the first choice for many single men and women to enter the store. Not only that, Meituan.com and other KOLs of the head drop category came to visit the store fission. There are very few exclusive wrist jewelry stores created by young people, and the supply and consumption of the industry are derailed to a certain extent. After the appearance of Jiyun Code, it is reasonable to become a “wrist jewelry shop that young people like to check in”, but the speed of popularization is unexpected. In addition, all of this depends on the rigorous and solid product support, brand support, cultural support and word-of-mouth support of Jiyun Password.

Tiffany, which opened its first store in New York in 1837, evolved into a well-known brand leading the global jewelry style, and even became a leader in the development of China’s jewelry and wrist jewelry industry. Looking at Tiffany and other international head codes, we can find the behind With the looming success story of “strict requirements on product quality, innovative design leading the trend, and cultural genes infused with connotation”, Jiyun Code, as a rising star emerging in China after more than a century, is embarking on a similar upward impact road, but What is quite different is that the cultural kinetic energy that shaped the vigorous development of the Jiyun code has been replaced by the Chinese civilization with a glorious history of 5,000 years. The era determines the road, and the road determines success. Jiyun Code’s path insight determines that it will surely become the future leader of Jingquan wrist jewelry.

Love culture, love tradition, wear Jiyun, make good luck, Beijing Century Jinyuan Jiyun Password Guochao Wrist Jewelry Store is waiting for you to check in! Good future, wait and see!

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