Primitive Elements launched a tear-off plan on Women’s Day on March 8
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“Girls should look like girls”, “Skills are so poor, they look like female drivers”, “I’m sorry, we don’t recruit girls”… For a long time, women have been forced to live in various places due to their physiological structure and personality traits. Stereotyped, unequal, and unfriendly labels, in order to prevent women’s voices from being buried, short videos on social media about “Rescue suffocated girls” have become popular, and more and more people have begun to express their dissatisfaction with those who target and discriminate Dissatisfaction with women’s labels, in an attempt to rescue women from the “slanted” world.
On March 7th, the eve of Women’s Day, the solid wood furniture brand Yuanyuan launched a tear-off “sign” action with the theme of “rescue suffocating girls”, asking passers-by on the street to tear off annoying gender stereotype labels and write their own Manifesto, experience a life that pleases you boldly and is not defined.
When the girls with stickers were placed at the entrance of the pedestrian street, many passers-by looked sideways. After the organizer of the event explained the rules, several girls were eager to try it. Some girls tore off “Smoking tattoos must be bad girls” and left. Some girls angrily tore down “Girls must be obedient” and “This position only recruits boys”, while others tore down “The three biggest things for women: weight loss, skin care, and make-up”. Now, the message board on the back is gradually filled with plasters, “Girls who are confident and self-reliant are the most beautiful and cute”, “Don’t define my life by gender”, “Girls are the most beautiful, live for yourself, come on!” , “This trip in the world, I traveled over mountains and mountains, and came here for myself”, “Career is above all else, make money!”…
From the comments, we can see that every girl has her own cognition and understanding of “how women should live” and “what beauty looks like”. Heal them in the darkest moment and accompany them to face bravely.
Breaking the traditional definition, unequal evaluation and gender stereotypes of the outside world, and allowing women to rewrite their own life declarations is the original intention of the original element to hold this event. As a brand that has focused on the field of solid wood furniture for 13 years, Yuanyuan is committed to creating a natural, comfortable and diversified lifestyle, and providing open, inclusive and youthful solutions for a better life for every family. No one can define other people’s lives, except themselves. I hope that every woman can bloom her own unique splendor on her own life track.
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