The summer wind blows the soul to go to a distant place. In this season of perfect adaptability to camping, the theme activity of “Urban and Wilderness Summer Camp” on the Aegean Sea in Hedong, Tianjin officially kicked off. Explore new places for urban camping in a natural style, create an urban oasis in the venue, and there will be music parties, cozy camping, and drinking in turn. 20+ well-known media celebrities in Tianjin gathered at the opening ceremony to start the theme activity of the upgraded version of Urban Season vol2.0.
On July 1st, Tianjin Hedong Aegean Sea and the new brand “Magic Bar” jointly launched the “Slightly Drunken Night” activity.Through the top music stage, the extreme atmosphere of alcohol, the dazzling light show, the romantic ice and snow show and the exquisite camping check-in point, it brings a fully open and immersive interactive scene.
The market brings urban hipsters together and creates a place where young people can relax and socialize. Many Internet celebrities came to the store to check in and conduct publicity and exposure. The exposure exceeded 4 million, which aroused the curiosity and desire to explore of Tianjin consumers.
This summer, Tianjin Hedong Aegean Sea will continue to focus on “diversified leisure methods for young customers”, introducing China National Space Administration, Tianjin Sports Bureau, WCF World Cat Federation, HHI World Street Dance Association, Tianjin Hanfu Club, Tianjin Ancient Style Association and many other high-quality resources, in conjunction with Subzero Dance, Kidswant, New Chin Wu Martial Arts Academy, Magic Bar and other on-site brands, jointly plan marketing activities that integrate entertainment, leisure, competition, cute pets and other elements. Based on content such as “Midsummer Drunk Party”, “Trend Hip-hop Competition”, “WCF World Famous Cat Points Contest”, “Favorite Dudu Bear Dress Up Show”, combined with camping scenes, it combines mountainism, urban life and trendy experience Blending and creating a nine-week urban and wild summer camp. Bring the smell of nature, the unique flavor of the mountains and the trendy social fun to the living radius of busy urban people, bring a green environment to the city, and trigger urban resonance.
Tianjin Hedong Aegean Sea introduces outdoor content and leads the on-site brands to go global. By providing an exquisite camping environment and creating interesting marketing activities, it caters to the psychological yearning of young customers who are both personalized and comfortable, such as taking pictures and checking in, and caters to new consumption. Trend, to create a quiet oasis in urban life.