Many excellent works shine at Cannes TV Festival “Beijing Audiovisual” brand culture goes overseas and opens a new chapter
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On April 8, the 7th French Spring Cannes Television Festival opened grandly. This is the most influential audio-visual and digital content trade fair in the world, bringing together outstanding TV works from more than 100 countries and regions, becoming a showcase and promotion event. An important platform for film and television culture in various countries. The “Beijing Great Audiovisual” brand debuted in Cannes with 7 key TV series, with rich types, excellent quality and profound heritage, showing the unique charm of Chinese film and television culture to the world.
Wang Jiequn, Director of the Beijing Municipal Radio and Television Bureau, attended the Sino-French Audiovisual Cooperation Forum at the Cannes Television Festival and delivered a speech at the China Joint Booth. He shared with the guests the practice and achievements of the Beijing Municipal Radio, Film and Television Bureau in encouraging audiovisual literary and artistic creation, and firmly grasped the “Four Four” of Beijing The strategic positioning of “a center” tells the story of the capital of a great country. Coinciding with the 60th anniversary of the establishment of diplomatic relations between China and France, the Beijing Municipal Radio, Film and Television Bureau will rely on the Beijing international communication model of one body, two wings and three supports to jointly create Sino-French audio-visual masterpieces and write a new chapter in Sino-French cultural exchanges and mutual learning.
Seven masterpieces shine in Cannes and consolidate the brand building of “Beijing Great Audiovisual”
As China’s national cultural center, scientific and technological innovation center and international exchange center, Beijing is an important center for radio, television and online audio-visual. The Beijing Municipal Radio and Television Bureau established the “Beijing Great Audiovisual” quality creation working mechanism in 2023, and has successively promoted more than 100 quality literary and artistic projects, and the quality of its content continues to lead the literary and art market. This time at the Cannes Television Festival, the “Beijing Audiovisual” brand adhered to global vision, national position, and first-class standards, focusing on the exhibitions “Welcome to Maillot Village”, “South and North” and “The Day of Chasing the Light” There are 7 TV series including “Da Da Da Da Da Dao”, “The Story of Rose”, “Zhang Juzheng” and “National Beauty”. These selected masterpieces fully demonstrate the diversity and innovation of Chinese TV dramas, including grand narratives of historical legends and in-depth analysis of realistic themes, inheritance and innovation of traditional culture, and integration and exploration of modern elements.
Among them, “Welcome to Mailecun”, which depicts the passionate cooperation between China and foreign countries in medical treatment, has a ratings of more than 3, and “South to North”, which chronicles the changes of China’s railway people in the past 50 years, touched a wide audience during the Spring Festival and tells the story of high school teachers and students working together “The Days of Chasing the Light”, which strives for dreams, was rated 8 points by 80,000+ people on Douban. In addition, it is worth mentioning that “My Altay” was shortlisted for the best long-form drama competition unit at this year’s Cannes Television Festival, and it was also the first long-length Chinese drama to be shortlisted in this unit. These works have outstanding performance in various dimensions, fully demonstrating the high quality and creativity of Beijing-produced literary and artistic content, and further consolidating the brand construction of the “Beijing Great Audiovisual” brand of literary and artistic content that “produced in Beijing must be high-quality”.
Sino-French audio-visual cultural exchanges and mutual learning open a new chapter for Chinese story culture overseas
Coinciding with the 60th anniversary of the establishment of diplomatic relations between China and France, this Cannes TV Festival has become an important platform for cultural exchanges and mutual learning between China and France. An in-depth analysis of the TV series exhibited by the “Beijing Great Audiovisual” brand at the Cannes Television Festival shows different aspects of Chinese culture and has become an important practice for Chinese storytelling culture to go overseas.
The costume drama “The Beauty of the Country” is set in the Tang Dynasty. It tells the story of He Weifang, a flower craftsman who is good at cultivating peonies, who goes about her business to help people and save the world. It composes a legend of the prosperous Tang Dynasty. “The Wind and Harvest Rises by Zhang Juzheng” is based on the story of the real historical figure Zhang Juzheng, the chief assistant, and profiles the establishment of the Wanli Zhongxing era in the Ming Dynasty. “The Great Sea Road” tells the story of the contemporary sports competition and multi-ethnic cooperation spirit of the most legendary Great Sea Road on the ancient Silk Road. “Welcome to Maile Village” focuses on Sino-foreign cooperation and tells the story of the Chinese foreign aid medical team’s international medical humanism spirit in saving lives and healing wounds in Africa.
At the Cannes Television Festival, Chinese TV dramas received widespread attention and praise. Audiences were moved by the emotional depth and Chinese culture of these works, and expressed their interest and recognition in Chinese TV dramas. Since 2014, Beijing Radio and Television has cooperated with many overseas institutions and has promoted hundreds of excellent film and television works in Asia, Europe, Africa, America and other countries and regions. The “Beijing Great Audiovisual” brand literary and artistic works exhibition is like an open event to the people of the world. It is a cultural window and a comprehensive reflection of the soft power of China’s fine literary and artistic culture. The Beijing Municipal Radio, Film and Television Bureau will continue to focus on people’s creations, cultivate and launch more high-quality literary and artistic works, and help Chinese story culture go overseas and continue to shine on the world stage.
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