Fill the market gap!Haier Japan launches first set of washing and drying supporting solutions
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As the number one overseas brand in the home appliance industry, Haier Smart Home, relying on its in-depth insights into the global market, is constantly launching differentiated and innovative products to meet user needs and fill market gaps. On March 19, local time, Haier Japan held a new product launch conference and launched two new products, 9kg tumble dryer FUWATO and 12kg tumbler washing machine AITO. It also proposed a drum washing + drying solution for the first time, further enriching its product lineup and optimizing user experience. .
It is understood that the new washing and drying machine products launched by Haier Japan this time have achieved a breakthrough from 0 to 1 in response to the market gap. In terms of products, the FUWATO clothes dryer is not only the first heat pump tumble dryer in the Japanese industry, but also the only clothes dryer equipped with the “air wash” care function, creating an industry first. In terms of scenarios, there was previously no localized drum washing and drying package solution in the Japanese white goods market. The drum washing + drying package solution launched by Haier Smart Home at this conference has filled this market gap.
At the same time, Haier Smart Home has also made innovations in the functions of the two products to meet the differentiated needs of local users. In Japan, due to limitations in house area and location of drains, washers and dryers can generally only be placed on balconies. The FUWATO clothes dryer is equipped with a large-capacity water tank, and the washing and drying package supports a variety of placement modes such as stacking, side by side, and separate placement, allowing users to freely choose the placement location. The AITO washing machine is equipped with a 525mm large diameter drum and UV sterilization technology, which can wash a large amount of clothes at one time while meeting the health needs that users have paid more and more attention to in recent years. In addition, AITO washing machines also have a built-in automatic detergent dispensing program, which can bring users a convenient washing experience.
The precise grasp of user needs has gained wide recognition for Haier Japan and also driven the growth of local market performance. From January to March this year, Haier’s mid-to-high-end revenue in Japan increased by 17% year-on-year, and its sales volume increased by 33% year-on-year.
As the first overseas brand in the home appliance industry, Haier Smart Home will continue to have a deep understanding of user needs in the future, continue to implement the three-in-one localization strategy, launch more high-quality products to respond to user expectations, and continue to explore new development directions to contribute to the global development of the brand. Create more possibilities.
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