Enjoy a beautiful life with Hui Feng Wan Yun Huan!Haier store’s technology-assisted farming live broadcast enters Anhui
The horse-head wall with unique Huizhou architectural features, Hui ink and inkstones carrying thousands of years of cultural heritage, Huangshan Maofeng with clear and sweet tea soup, Huangshan sesame cakes that are crispy and fall apart after one bite… This is the unique cultural temperament of beautiful Anhui. , is also a slowly rising human fireworks. Such a grand scene can only be experienced by being in it? Through an immersive live broadcast of technology to help farmers, the Haier store allows everyone to develop their infinite yearning for a better new life in the interweaving of smart technology and Huizhou style and Anhui charm.
On April 13, the Haier store’s live broadcast of the Better Life Renewal Season, a large-scale science and technology aid to farmers, came to Anhui. With the theme of “Beautiful China, Better Life”, Haier stores have joined hands with CCTV’s “Far Home” and “Ten Qintian” IPs to launch a live broadcast of technology to help farmers. Users can not only learn more about Huangshan Maofeng, black truffle sesame cakes, knife-flavored bacon and other local specialties in the live broadcast room, but also intuitively see that Haier smart home appliances use “black technology” to easily solve life problems such as making tea, cleaning, and cooking. . In addition, the live broadcast room also brings you multiple rights to trade in old products for new ones, allowing users to renew their smart lives quickly and cost-effectively, and bring the same beauty of the live broadcast room home easily.
Big IP linkage, a fun journey to meet a better life
The so-called “blue bricks with small tiles and horse head walls, and the cloister with hanging lattice windows”, the beauty of Huizhou style and Anhui style will be unforgettable after seeing it. This live broadcast is a large-scale event of “Beautiful China, Beautiful Life” jointly created by Haier stores and CCTV’s “Far Home” and “Ten Qintian” IPs. It will also be launched in central cities in other provinces across the country. The first stop was in Anhui, where the live broadcast room was full of surprises.
The Haier store combines two major IPs to make the entire live broadcast more professional and provide a better experience. Haier stores have created a Better Life recommendation officer, CCTV celebrities have formed a Better Life anchor team, and “Ten Diligents” Li Hao and Zhao Xiaotong have become Better Life partners. While chatting about culture and food in the live broadcast room, they also personally The hands-on experience allows users to see that with the blessing of Haier’s “black technology” in home appliances, special products are more attractive and life can be more convenient and comfortable. These make users feel more involved and more willing to pay for a high-quality and beautiful life.
Plant grass while watching, and sparkle with unique products and smart technology
Is the live broadcast just asking everyone to buy, buy, buy? Haier stores have created a “micro variety show” feel. The Good Item Recommendation Officer and the “Ten Qintian” soldiers are divided into two groups. They use the method of game PK to guess the specific special good items based on clues in the live broadcast room, and then go to the market area to find and bring them back to the live broadcast room for in-depth experience. Users outside the screen are immersed in the mental and physical competition, and witness with their own eyes the beautiful fireworks created by the collision of smart technology and special goods.
Huangshan Maofeng, which is highly recommended by good product recommendation officers, is not only a specialty of Anhui, but also one of the top ten famous teas in China. Through the live broadcast room, users not only gained an in-depth understanding of its planting and picking, how to identify and purchase, etc., but also got the “secret” of making delicious tea-good water. With the healthy and good water produced by Haier’s fresh water purification and heating all-in-one machine, Huangshan Maofeng, who is particular about brewing, can easily make the soup clear and fragrant. With tea, tea cakes are indispensable. Huangshan Shaobing, which is famous for its crispiness, is well-deserved. The good product recommendation officer also launched the “Black Truffle Sesame Cake”. CCTV anchor Tang Tianjiao asked the “old problem” for everyone: What should I do if it’s too crispy and hard to clean? Haier floor scrubber equipped with dual power cleaning system has a solution. Zhao Xiaotong personally tested it on site and found that the sesame seeds and sesame cake residue were all clean with just one push.
In addition to these, specialties such as knife-flavored bacon and selenium-enriched rice have appeared in the live broadcast room. While users learned more about Anhui’s local food customs and cultural characteristics, they also saw a new and beautiful lifestyle. The bacon is fragrant and oily, but the juice drips on the clothes but is difficult to wash off? Haier washing and drying set comes into play. Its washing machine is equipped with original direct-drive essence washing technology, which saves water and time while washing cleaner and more thoroughly; its dryer is equipped with original 3D perspective drying technology, which can quickly dry and thoroughly dry even heavy down jackets. Are you sweating after eating selenium-enriched rice with chicken soup? Li Hao experienced the 15-second rapid cooling of Haier air conditioner on site, and he was full of praise for the extremely fast cooling effect. Moreover, the self-cleaning “black technology” equipped with Haier air conditioners can make the air conditioner and air clean, ensuring healthy breathing for the whole family.
Renovation is more worry-free, trading in old ones for new ones brings a better life directly to your doorsteps
In addition to experiencing the wonderful lifestyle supported by smart technology, Haier stores have also created a trade-in experience area in the live broadcast room, which puts old home appliances and popular new home appliances together to conduct all-round comparisons from appearance, technology to experience, allowing users to Immersive experience upgrade. In addition, the live broadcast room releases the sincere trade-in rights, digitizing the entire process from old machine valuation to coupon collection, order placement, write-off, new delivery, dismantling, recycling, and dismantling, truly allowing users to feel worry-free and worry-free. Efficient and professional. Many comments flooded the screen: “Start now”, “This is so exciting”…
In order to make everyone feel more immersed, Haier stores also invited chefs from Anhui cuisine to cook stinky mandarin fish and other famous Anhui dishes on site, allowing users to intuitively experience the wisdom, convenience and professionalism of various new products such as refrigerators and kitchen appliances. . Taking refrigerators as an example, Haier refrigerators equipped with full-space freshness preservation technology can maintain freshness in both refrigeration and freezing, locking in the original freshness of fish, bacon and other ingredients. In addition to first-class freshness preservation, compared with traditional refrigerators and cabinets that always have flash joints on both sides, it can be perfectly integrated into the cabinet, occupying less space and being more beautiful.
In addition, according to the live broadcast room, users can not only replace their home appliances, but also choose to renew the entire kitchen, balcony, bedroom, etc. From design to final installation and acceptance, Haier stores can serve users throughout the entire process, truly making users relaxed and happy. Renew wisdom and beautiful life.
China is a beautiful country with abundant resources and natural treasures. Haier stores use large-scale technology to help farmers live broadcast, allowing users to feel the beauty of scenery, immersively experience various wonderful lifestyles, and open up a new smart and beautiful life. Continue to pay attention to Haier Store’s Better Life Renewal Season Technology to Help Farmers China Tour. The Anhui station is just the beginning. Haier Store’s journey of exploring good products across the country and spreading a better life is on its way.
