Dyson launches Supersonic Nural™ smart hair dryer, creating a new trend of “smart hair drying”
55°C constant temperature care protects the scalp barrier and releases hair with moisture and shine
(April 8, 2024, Shanghai) Dyson today launched a new generation of hair technology products-Dyson Supersonic Nural™ smart hair dryer. After eight years of updates and iterations, Dyson has launched new sensing technology to redefine the “smart hair dryer” with scalp protection mode, accessory setting memory function and pause detection mode, providing consumers with direct care of the scalp and a flexible styling experience.
In the new scalp protection mode, the Supersonic Nural™ smart hair dryer can automatically adjust the air temperature according to the blowing distance to ensure that the air temperature touching the scalp is always maintained at a constant temperature of 55°C. When it is close to the hair, the hair dryer will automatically lower the temperature to prevent overheating damage to the scalp; when it is far away from the scalp, the hair dryer will increase the temperature to ensure efficient hair drying. This smart constant temperature function can achieve a balance between quick drying and scalp comfort, helping to strengthen the scalp barrier and keep hair moisturized and shiny.
A new generation of hair care technology strengthens the scalp barrierto keep hair moisturized and shiny
The scalp is where hair grows. It is connected to the skin on the face and is one of the skins in the whole body that needs to be taken care of. Therefore, it is very important to take care of the health of the scalp. The scalp barrier is the scalp’s first line of defense. A healthy scalp barrier can prevent scalp moisture loss, maintain the moisture content of the stratum corneum, help prevent scalp dryness and tightness caused by moisture loss, and help resist regular external environmental changes. . When the scalp barrier is damaged, it will lead to scalp moisture loss, thus affecting scalp health. There are many reasons why the scalp barrier is damaged, such as changes in the external environment or excessive drying temperature, which may cause scalp discomfort and thus affect scalp health.
James Dyson, founder and chief engineer of Dyson, said: “Avoiding overheating damage helps protect the health of your scalp and hair. Based on this critical issue, Dyson is committed to through its strong global laboratory and research and development capabilities. , bringing the innovative product Supersonic Nural™ smart hair dryer to consumers around the world.”
The new Dyson sensor technology is equipped with scalp protection mode. When drying hair, the hair dryer will automatically detect the distance between the air outlet and the scalp, and automatically adjust the temperature according to the distance, so that the temperature of the air reaching the scalp is stable and controllable, thereby protecting the scalp barrier. At the same time, the color of the capsule indicator light will also indicate changes in wind temperature based on distance, providing consumers with intuitive feedback on use.
Smarter and more flexible, opening up a new era of hair dryer category
Dyson focuses on meeting the different needs of consumers and constantly innovates technology to provide them with a better user experience. Dyson Supersonic Nural™ smart hair dryer also thoughtfully designed accessories setting memory function and pause detection mode for consumers. It is equipped with magnetic sensing technology that can automatically identify five smart air nozzles – soft air nozzle, smooth air nozzle, styling air nozzle, anti-flying air nozzle and diffuser air nozzle, and “remember” consumers. According to the styling setting preferences, when the user switches the air nozzle, the wind speed and air temperature will automatically match the previous settings, eliminating the need for manual adjustment every time, simplifying the daily styling process of consumers and bringing a more convenient use experience.
In addition, the Dyson Supersonic Nural™ smart hair dryer also has a pause detection mode. When the hair dryer is laid flat, the acceleration sensor can automatically detect the placement status, automatically pause heating, and reduce the wind speed and noise. This humanized design not only makes consumers’ daily use experience more comfortable, but also makes the hair care and styling process safer.
New productExperience HallNewly unveiled at Xintiandi, Shanghai, we invite you to explore Dyson’s new smart hair care technology.
Dyson Supersonic Nural™ smart hair dryer officially starts pre-sale today and will be officially released on April 12. During this period, the Dyson New Product Experience Center will be open for a limited time at the outdoor plaza of Shanghai Xintiandi Plaza from April 10 to April 16. Consumers can immersively experience the behind-the-scenes of the new Dyson Supersonic Nural™ smart hair dryer through on-site interactive devices. Pioneer technology, and be the first to try out new products to experience the comfortable hair drying experience brought by Supersonic Nural™ smart hair dryers; at the same time, you can also conduct on-site scalp testing to understand your own scalp condition and related scalp scientific knowledge, and better pay attention to scalp health . There is also a smart sensor light-emitting photo check-in area on site, allowing consumers to capture their shining moments. The Dyson Douyin Mall Super Brand Day also officially started today. Consumers can learn more about product information and purchase channels on Douyin and other e-commerce platforms.
As a leading brand in the hair technology industry, Dyson has always been committed to injecting power into innovation through forward-looking consumer insights and continuous investment in research and development. The technological highlight of this new product is focused on the easily overlooked but very critical scalp barrier protection. . Through cutting-edge technology, Dyson integrates scalp care into consumers’ hair drying routines and creates a new trend of “smart hair drying”.
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