Zhanshiguang: “Gan” will produce wonderful products in 2024 to accelerate the expansion of the Jiangxi market


In order to further enhance brand awareness and influence and expand the market in Jiangxi, Zhanshiguang will hold an investment conference in Jiangxi at the end of March. At that time, Zhanshiguang will not only demonstrate its brand strength, strategic layout and comprehensive empowerment plan, but also explore new market opportunities and start a new journey with its customers, partners and relevant people in the industry.

Jiangxi, the “Land of Fish and Rice”, is a major province in the production and consumption of traditional rice noodles in China, with various rice noodle shops dotting the streets and alleys. As early as the Southern Song Dynasty, there was a good saying: “Who in Jiangxi made rice cables, and sent silver silk to see the light.” In recent years, Jiangxi has cultivated rice noodles as an important brand and important industry of Gan cuisine. Previously, Jiangxi officials also issued the “Implementation Opinions on Further Improving the Competitiveness and Added Value of Jiangxi Rice Noodles” to support the development of Jiangxi rice noodle industry.

“Jiangxi has good development opportunities and many supportive policies. Zhanshiguang will have great potential in the Jiangxi market!” Xie Sunkang, co-founder and marketing director of the Zhanshiguang brand, said that in recent years, Jiangxi’s rice noodle industry has developed rapidly, and Fujian and Jiangxi are connected by mountains and rivers. , there are many regional specialty brands that are complementary. Zhanshiguang, which is the leader in Fujian mixed noodles, is actively accelerating its layout and will enter the Jiangxi market for the first time in November 2023. So far, it has opened 15 new stores in Jiangxi. Across Jiangxi, Zhanshiguang plans to open 30 stores by June 2024, and the number of stores in Jiangxi is expected to increase to 100 by 2025.

This investment promotion for Jiangxi is not only an inspiring charge for Zhanshiguang, but also a new starting point towards the Jiangxi market. Zhanshiguang will fully empower its partners in terms of brand potential building, one-on-one professional services, comprehensive online operation layout, complete digital management system, and nanny-style assistance.

  About Zhanshiguang

Zhanshiguang was established in 2018. It is a catering chain enterprise integrating a professional operation team, investment recruitment team, self-media operation team and catering supply. Since its establishment, the company has adhered to the brand concept of “Stand with attitude and never admit defeat” and is committed to building the first rice noodle brand in China.

The company has won awards such as the Top 100 Fujian Catering Enterprises in 2019/2020, the 2021 Fujian Provincial Supply Chain Innovation Award, the 2021 Top 30 Rice Noodle Catering Brands, the Best Flavor Award in the First World Rice Noodle Competition, and is a governing unit of the Guangxi Cooking and Catering Industry Association and the Ministry of Commerce. A commercial franchise registered enterprise, and also recognized as an authorized brand by the inheritors of intangible cultural heritage.

In response to expansion and development needs, the company’s headquarters has reached strategic partnerships with many large supermarkets such as Wanda Group, Yonghui Supermarket, and RT-Mart. Up to now, the company has more than 150 directly operated and franchised stores, which are located in Fuzhou, Quanzhou, Xiamen, Zhangzhou, Putian, Jiangxi, Chongqing, Guangdong, Inner Mongolia, Zhejiang, Hainan, Hunan, Guizhou and other places.

In the future, Zhanshiguang will continue to build its brand by adhering to the values ​​of “being reliable, being efficient, being humble and altruistic, and being innovative and innovative”, and insist on providing customers with high-quality products, comprehensive services and professional marketing operations to help more people Start a business to create wealth and create a better future together.


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