YPEPRO Yijiashi: Use “native bacteria” to protect the intestinal health of Chinese people
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Under the normal control of the epidemic, in order to promote the integration of production and research in the big health industry, we will seek innovation and development together. On March 1, the 2023 Healthy China “Fourth Meal” Probiotic Industry Innovation Conference was jointly sponsored by JuneYao Health, Runying, and YPEPRO, with academic support provided by JuneYao Health-Jiangnan University Great Health Joint Innovation Laboratory And the YPEPRO Yijiashi Probiotics Symposium ended in Shanghai.
The conference was carried out through probiotics factory visits, keynote speeches, round table dialogues and other links, which were full of excitement and dry goods. Experts, scholars and business representatives from Jiangnan University, JuneYao Health, Runying Biotechnology, and Gejia Network participated in this conference to discuss the development and future trends of the probiotics industry.
At the meeting, Wang Junhao, chairman of JuneYao Health, said that JuneYao and Runying have been focusing on the field of probiotics for more than 20 years, and their products sell well in more than 70 countries and regions around the world. It is believed that under the joint efforts of JuneYao, Runying and Gejia Network, the functional patented strain “Bifidobacterium bifidum CCFM1166”, which has gathered decades of hard work by the expert team of Jiangnan University, will achieve a new leap in industrialization.
“The application of national patented strains to replace imported strains to launch the new YPEPRO Yijiashi probiotics marks a new chapter in China’s probiotics industry in terms of strain independence and self-improvement; under the in-depth combination of production, education and research, probiotics are ‘stuck’ ‘There will be new breakthroughs in the problem, and the era of autonomous and controllable seeds will surely come.”
Subsequently, Chen Wei, academician of the Chinese Academy of Engineering and president of Jiangnan University, congratulated the successful convening of this seminar through a live connection. He said that since the outbreak, products that can regulate human immunity and health, represented by probiotics, have been loved by consumers. He believes that the cooperation between Jiangnan University Innovation Lab, JuneYao Runying and Gejia Network will contribute more and better products in the future to meet consumers’ pursuit of healthy and quality life.
High-energy speech, deconstructing the development opportunities of the probiotics industry
Affected by factors such as economic development, policy support, and national health awareness enhancement, China’s probiotics market is booming, and the market size is growing rapidly. The development of the probiotics industry has stood at the forefront. How to seize the opportunity to promote the healthy development of the industry is the common expectation of the scientific and industrial circles. Experts, scholars and industry leaders delivered wonderful speeches, shared their insights, stirred up the light of thought, and empowered the bright future of the probiotics industry.
Xu Heidi, Director of the Strategy Committee of Jiangnan University & JuneYao Health Joint Innovation Laboratory, and Deputy General Manager of the Strategic Innovation Department of JuneYao Health Runying Biology, firstly, starting from the definition of three elements of probiotics and various potential health effects such as anti-aging, introduced in detail Evidence for the effect of probiotics. Combined with 2022 Chinese consumer insights, it expounds that local probiotic terminal brands reach consumers and gain trust through various new retail channels, and the huge development potential of local probiotic raw material manufacturers to seize market share with local terminal brands.
In recent years, many companies have entered the probiotics industry, including many big names. Zhang Chao, vice president of Gejia Network, shared the brand ecology of Gejia, and explained the entry into the probiotics market and future market planning from the perspective of the platform. Founded in 2018, YPEPRO is the second big health brand created by Gejia Network after the bird’s nest brand “Yangege”. Gejia has been building a platform to quickly sense consumer needs, and timely feedback trend insights to upstream supply chains such as raw material suppliers and factories. At the same time, combined with the feasibility studies and technical achievements of scientific research institutions, we will work hard to efficiently carry out new product research and development, and work towards a positive and healthy industrial ecology.
Kong Ming, the person in charge of the self-owned brand of Gejia Network, said in the sharing that one side nourishes the other with water and soil, and the differences in natural environment, intestinal flora and diet structure between China and foreign countries illustrate the importance of accelerating the development of the local probiotic industry. This is also the reason why YPEPRO The considerations behind the selection of domestic ethnic bacteria for the upgrade of Yijiashi probiotic products. She also emphasized that the complete use of domestic strain formula is a highlight of this new product, which integrates 8 kinds of probiotics, 8 kinds of prebiotics, 4 major patented bacteria and 60 billion CFU additions.
As one of the organizers of this conference and also a leading domestic probiotic company, Sun Jiangwei, the deputy general manager of Runying, gave a comprehensive introduction to the factory’s strength from the underlying logic of the operation of Runying’s probiotics and the current status of the operation of probiotics. At present, Runying has developed more than 50 kinds of local probiotic strains in China, has a resource bank of more than 4,000 strains of probiotic strains with independent intellectual property rights, has industry-leading core technology for the preparation of probiotic powder, and has obtained more than 70 national invention patents. Published more than 100 scientific research papers at home and abroad.
In the subsequent roundtable forum, experts and scholars from JuneYao Health, Runying, Gejia Network, and probiotics conducted in-depth exchanges to discuss the development of the probiotics industry under the normal control of the epidemic.
Shen Danping, the founder of Gejia Network, also said that nowadays, the concept of disease and health in the whole society has undergone great changes, the formation and development of the general health awareness of the whole people has also made a qualitative leap, and consumers’ awareness of probiotics has also increased. stronger. At present, Yijiashi’s sales on the e-commerce platform of Gejia Network have exceeded 2.98 billion yuan, providing health improvement solutions for more than 1.2 million people.
The integration of production and research empowers the industry to enter the innovation highland
Based on the in-depth consensus of “creating a probiotic industry that is more suitable for the intestines of Chinese people and further broadening the development path of the industry”, Gejia Network, JuneYao Health and Runying held a grand meeting during the conference to carry out in-depth cooperation in the integration of production, education, research and marketing. Strategic cooperation signing and unveiling ceremony. The three parties will take the opportunity of rooting in domestic local ideas and collaborative research and development of technological innovation, give full play to their own advantages to protect the intestinal health of Chinese people, and better help China’s probiotics industry take off.
According to Statista data, the global probiotics market will reach 91.1 billion US dollars by 2026. Under the call of the 100-billion track, it is an important part of realizing a healthy China to give full play to industrial strength and promote the transformation and upgrading of the probiotics industry.
This conference not only witnessed the industrialization take-off of domestic patented strains of probiotics, but also the speed of industrialization transformation of domestic patented strains of probiotics. In the future, it is expected that the national probiotics industry will gather more functions and kinetic energy for people’s health and contribute to China’s health on the new journey of realizing the second centenary goal.
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