Wuliangye: Upholding integrity and innovation to create a sample of Chinese-style modern wine industry
In March of Yangchun, the vegetation grows, and the spring mountains are lovely. The land of China is filled with vitality everywhere.
The 2022 that has just passed is extremely extraordinary. After overcoming many challenges, the Chinese economy has shown unparalleled potential for resilience; 2023, which is starting, is of great significance. The giant ship of the Chinese economy is breaking through the waves and injecting surging power into the recovery of the world economy. .
2023 is a crucial year for the implementation of the “14th Five-Year Plan” to connect the past and the future – high-quality development is the consistent development proposition of the times in 2023.
The same is true for the Chinese wine industry: at present, the Chinese wine industry has entered a new round of industrial adjustment stage, and the era of industrial transformation and upgrading of the liquor industry is imminent. In this process, how should Wuliangye, as the leader of China’s wine industry, take responsibility and act?
Self-confidence, self-improvement, integrity and innovation. Zeng Congqin, Secretary of the Party Committee and Chairman of Wuliangye Group (Shares) Co., Ltd., said that Wuliangye will continue to polish the gold-lettered signboards of “Daguo Luxiang, Hemei Wuliang, and China Liquor King” to create a company with excellent products, outstanding brands, leading innovation, and modern governance. A world-class enterprise, setting a new benchmark for the high-quality development of the liquor industry, creating a sample of a Chinese-style modern liquor industry, and writing a new chapter of a Chinese-style modern state-owned enterprise.
look back2022:Withstood the pressure and moved forward with courage,eachitem indicatorcontinuedincrease
The past 2022 was an unusual and extraordinary year. This year, our country is facing multiple challenges such as repeated epidemics, economic downturn, and weak demand.
For the liquor industry, in addition to the above-mentioned challenges, it is also facing the background of continuous industrial adjustment, and the liquor industry structure, product structure, market and consumption structure are all facing changes-for leading enterprises in China’s liquor industry like Wuliangye, The responsibility is even greater.
In 2022, Wuliangye’s new leadership will officially take over. The new development orientation of Wuliangye has begun to be clarified: to establish a new brand concept of “Great Country Luxiang, Hemei Wuliang, and China Liquor King”, and to create a world-class enterprise with excellent products, outstanding brands, leading innovation, and modern governance.
During the year, Wuliangye moved forward courageously, the high-quality development trend became more prominent, and the development results became more remarkable. It achieved “double victories” in epidemic prevention and control and production and operation, achieved stable growth and long-term layout “dual overall planning”, and realized economic aggregate and “Double improvement” in development quality.
The development data can provide strong evidence: in 2022, withstanding the downward pressure on the economy, Wuliangye’s high-quality development will become more and more determined, and it will grow against the trend. In the wine industry, both sales revenue and total profit will maintain double-digit growth.
—— This year, Wuliangye’s scientific and technological innovation has become more and more solid.
On the basis of the existing five innovation platforms, Wuliangye has newly established the Chinese Liquor Flavor Science Research Center and the Chinese Liquor Special Grain Engineering Technology Research Center, making the innovation platform system more complete. A number of technical research achievements have reached the international leading level. Four technical achievements including “Research and Application of the New Species of Caproic Acid Bacteria “JNU-WLY1368″ as the Main Body of Luzhou-flavor Baijiu Old Pit Mud” were released as major scientific and technological achievements of Chinese liquor. Seize the commanding heights of technological innovation.
——In this year, the content of Wuliangye’s cultural construction has become more and more abundant.
Focusing on the connotation of harmony and beauty culture, Wuliangye held harmony and beauty cultural activities such as “Harmony Culture Festival” and “China West Lake Love Wuliangye Rose Wedding Ceremony”. Wuliangye has also launched cultural projects such as the Holy Land of Chinese Baijiu Culture and the Portal Area of World-Class Wine Enterprises. The three series of cultural wines, namely Shangxin Hemei China, Wufu Panda and Rabbit Year Zodiac Commemorative Wine, were successfully selected into the first batch of national intangible cultural heritage tourist attractions and national industrial parks. The tourism demonstration base transforms cultural expressions and transforms cultural advantages into development advantages.
——In this year, the brand building of Wuliangye has achieved more and more remarkable results.
Wuliangye has established a new brand concept of “Great Country Lush, Harmonious Wuliang, China Wine King”, created brand IPs such as the Grain Planting Ceremony and the Super Fan Festival, made frequent appearances and deeply integrated into international events such as APEC, Boao Forum for Asia, World Expo, and China Import Expo. and major events, telling the story of Chinese liquor and Wuliangye brand. In the 2022 (19th) “World Top 500 Brands” list compiled by the World Brand Lab (World Brand Lab), Wuliangye ranked 239th on the list, up 12 places from the previous year, for 6 consecutive years The ranking maintained a double-digit climb.
Anchored2023: Lead the high-quality development of the wine industry and create a sample of Chinese-style modern wine industry
High-quality development is the primary task of building a modern socialist country in an all-round way.
It is necessary to deeply understand the overall and long-term significance of the quality of development, put the quality of development in a more prominent position, conscientiously implement the strategic deployment of promoting high-quality development, and constantly create a new situation in economic and social development.
On the new journey, Sichuan has made it clear: promote the governance of Sichuan and rejuvenate Sichuan to a new level, and strive to write a new chapter in the development of Sichuan on the new journey of building a socialist modern country in an all-round way.
For Wuliangye, a large state-owned enterprise, how to continue to maintain high-quality development and lead the high-quality development of China’s wine industry?
The development goals for 2023 have been determined: the wine industry will continue to maintain a steady double-digit growth, continue to unswervingly adhere to the development goals, and insist on making progress while maintaining stability to promote high-quality development of the enterprise—this is Wuliangye, a leading enterprise in the liquor industry in China. Answer with clang.
Among them, in terms of the wine industry, this year Wuliangye will focus on the “2118” development goals and coordinate the promotion of three major projects: quality branding, marketing innovation, and high-quality multiplication.
It is worth mentioning that this year Wuliangye will accelerate the construction of high-quality multiplication projects: ensure the completion of 4 projects including 20,000 tons of the first phase of 100,000 tons of ecological winemaking, and ensure the completion of 3 projects including the second phase of 100,000 tons of ecological winery. .
There is no end to development, and struggle to write a new chapter.
For 2023, at the 2022 annual summary meeting held in January, the relevant person in charge of Wuliangye said: In 2023, Wuliangye will insist on keeping the word stable, making progress while maintaining stability, improving quality and efficiency, and making more contributions. Foundation, culture and soul, integrity and innovation, solid officers, scientific actions, centering on the main direction of “excellent products, outstanding brands, leading innovation, modern governance”, to achieve effective improvement in quality and reasonable growth in quantity, and accelerate towards the world’s top 500, Build a world-class enterprise.
