Wolong’s high-quality nuts seize the mind and reach the new generation of consumer groups
With the rapid rise of the new generation of consumers, how to attract young consumers has become a proposition that every brand needs to face.
Summarizing the exploration experience of Qingdao Wolong Food Co., Ltd., a well-known domestic nut company, it is not difficult to find that, in addition to using high-quality products to “dialogue” with consumers and the market, brands can also create immersive marketing scenarios, changing from introducing products to Find resonance, truly communicate effectively with consumers, and achieve strong exposure and immersive access.
When it comes to the key word “immersion”, it has been reflected in the marketing of many popular film and television dramas of Wolong. Well versed in film and television marketing, Wolong has continued the “immersive” implantation in many film and television dramas such as “Everything is Good”, “Sweeping Black Storm”, “Happy to Ten Thousands”, and “The Great Game”, without affecting the viewing experience Under the circumstances, constantly build brand associations in the plot.
In the twists and turns of the plot, its star product “Wolon Daily Nuts” completed its “appearance”. Taking advantage of the huge advantages of “scenarios”, integrating large, delicious, and nutritionally balanced nut products into the plot scenes will allow the audience to happily accept the brand spirit of Wolong while watching the drama, and will also subtly attract the audience’s attention to the drama. Focus on the brand itself.
On the product sales side, Wallon also pays great attention to the scene-immersive shopping experience. In addition to the display of offline channels, as a nut brand favored by consumers, Wolong also started the expansion of new e-commerce fields early. Attract the new generation of consumers through more interactive marketing modes such as webcasting, so that consumers can get a better experience in immersive scene shopping.
In the era of mobile Internet, Wolong Nuts aims at the “Generation Z” users, and shoots and publishes nut science popularization and grass planting videos on the short video platform to achieve deep contact with consumers.
In addition, in the webcasts on multiple platforms, its anchor team popularizes the production process of nuts, details product details, creates consumption scenes, attracts consumers’ attention and participation, and also infiltrates the brand culture virtually, establishing a deep-seated relationship with consumers. Emotional link.
When the focus of communication changes from introducing products to finding resonance and entering scenes familiar to consumers, the brand can truly communicate effectively with consumers, and consumers’ consumption behavior will become more logical.
In the era of consumption upgrades, consumers have more refined requirements for brand products and services, hoping to experience more emotional communication and empathy. With an insight into this emotional need, Wolong Food not only conveys product characteristics and culture through the construction of immersive scenes, but also embodies brand power.
