With a daily output of 9 million ice creams, leading sustainable and intelligent manufacturing, exploring Unilever and Luxue Taicang “Lighthouse Factory”
[ad_1]
On March 1st, it was the first anniversary of the completion of Unilever and Luxue’s “Lighthouse Factory” in Taicang, Jiangsu. They also went deep into the factory to explore the mysteries behind ice cream production. As the world’s first ice cream “lighthouse factory”, the factory is open to industrial tourism, inviting consumers to come closer to the production line, to explore the mystery of Heluxue ice cream sending 1.6 billion pieces of “happiness” to consumers around the world every year, and to explore China’s smart manufacturing The results and progress of the development front-end.
Tourists visit Heluxue Taicang “Lighthouse Factory” production line
30 years of common prosperity with the Chinese market and Luxue to create a benchmark of “Smart Manufacturing in China”
In recent years, the digital transformation of my country’s manufacturing industry is accelerating. With the rapid development of big data, artificial intelligence and other information technologies and industrial Internet platform systems, with the help of the Yangtze River Delta region’s significant location advantages in terms of policies, technologies, and talents, it has become Unilever and Luxue, which has been rooted in Taicang for more than 20 years, have continuously optimized investment layout, researched and developed production technology, and upgraded product structure.
In September 2021, this 100 million-euro production base won the “Lighthouse Factory” certification by virtue of its advantages such as artificial intelligence models, digital innovation tools, flexible production lines, full-process automated operations, and an end-to-end value chain. The Taicang area of Jiangsu practiced the benchmark of “smart manufacturing”.
Xu Yucong, General Manager of Unilever North Asia Ice Cream Division, delivered a speech
“This year marks the 30th anniversary of Heluxue’s entry into China, and this market-based, future-oriented ice cream ‘Lighthouse Factory’ uses digital, intelligent and flexible production to bring innovative and delicious ice cream products, which not only brings Heluxue ice cream business It will bring more growth, bring more sweet and happy experiences to consumers, and also demonstrate the determination of Heluxue to take root in the Chinese market, develop and prosper together.” said Xu Yucong, General Manager of Unilever North Asia Ice Cream Division.
In order to respond to the policy call, support the transformation and upgrading of the manufacturing industry, and let more people experience the advanced concepts and technologies of digital and intelligent factories, Heluxue Taicang “Lighthouse Factory” specially opened “industrial tourism” through a small ice cream The “Birth Journey” allows more people to understand the new strength of “Intelligent Manufacturing in China”.
Innovation efficiency increased by 70%, flexible production line demonstrates the new strength of “China’s intelligent manufacturing”
With the rapid development of the food industry, the scale of China’s ice cream market is gradually expanding. Faced with an ice cream market worth more than 100 billion yuan and escalating consumer demand, Heluxue Taicang “Lighthouse Factory” is helping factories improve quality, increase efficiency, and reduce environmental impact through extensive use of digital and intelligent technologies. At the same time, it brings high-quality, personalized and healthier ice cream products to consumers.
The on-site experience of the guests and Luxue Taicang “Lighthouse Factory” brought more personalized and high-quality ice cream products
First of all, through consumer-oriented digital innovation tools, Heluxue can accelerate product iterative upgrades, not only accurately predict market and consumer needs, improve forecasting efficiency from 2 days to 2 hours, but also improve innovation in new product development. The cycle has been increased from 12 months to 3 months.
At the same time, under the empowerment of digital technology, Heluxue has established an intelligent and flexible production line to realize the customization and cross-border production of various ice cream categories in the future, so as to meet consumers’ needs for product diversification and individualization. In Taicang Light Tower Factory, Heluxue’s production line pursues the balance of intelligence and flexibility, and has achieved 10-minute fast switching, reducing product innovation time by 70%.
100% intelligent management ensures that products are of the same line, same standard and same quality
As for food safety, which consumers are extremely concerned about, you can also find out in the “exploration tour” of the ice cream factory. The digital and automated management method not only greatly improves the production efficiency of the factory, but also optimizes the management of the production process and realizes contactless production.
Heluxue Taicang “Lighthouse Factory” intelligent and digital production improves production efficiency
Using technologies such as online closed-loop statistical process control, AI machine vision recognition, and intelligent control, the entire production process can accurately control product parameters, and the establishment of an end-to-end product information traceability platform can ensure cold chain logistics process monitoring. The “lights off” ice cream factory that fully realizes intelligent management effectively satisfies consumers’ concerns about food safety.
Not only that, Unilever and Luxue Taicang “Lighthouse Factory” have also obtained the national “Santong Certification”, which means that all ice cream products are guaranteed to be of the same production line, same standard and same quality, bringing the same taste enjoyment to domestic and foreign consumers.
At the new product tasting meeting, beloved new ice cream products such as Keiduo, Menglong, Melaleuca Snow, and Luxue were all unveiled. There are not only the popular flavors of “Kiduo Peachy Rabbit”, but also ice creams that meet different consumption scenarios. Magnum Double’s new day and night happy products, and the cute Dot milk roses co-branded with the sweet girl “Ceiling” RICO, and Lu Xue, while ensuring the same high quality of the products, achieve a more personalized and diversified combination to meet the needs of the market. Upgraded consumer demand.
Magnum, Lovely, Melaleuca, and Luxue bring consumers more new and happy experiences through delicious ice cream
?Carbon emissions reduced by 83% “Double Carbon Target” drives long-term practice of enterprises
In recent years, as the country actively promotes low-carbon environmental protection, the wave of sustainable development has deeply affected the development of the food industry. Unilever, as the earliest enterprise that continues to explore sustainable development strategies, and Luxue Taicang “Lighthouse Factory” is also an important measure for it to implement the “Double Carbon Target”.
For a long time, Heluxue has been actively implementing the goal of carbon reduction, and implemented the concept of sustainability in all aspects of raw material procurement, production, product research and development, and marketing. The light tower factory is its “carbon reduction” in the production process model. The production base utilizes lean manufacturing and advanced digital technology, adopts green electricity, and uses clean energy such as wind energy and solar energy as the source of electricity. During operation, it can reduce carbon emissions by 83%, and reduce energy and water consumption by 14%. Achieving carbon neutrality within the next two years will directly contribute to Unilever’s goal of achieving zero emissions from its operations by 2030.
Heluxue Taicang Light Tower Factory actively implements carbon reduction targets
This year marks the 100th anniversary of Unilever’s entry into the Chinese market, which coincides with the 30th anniversary of the Heluxue brand’s entry into China. With advanced technology and deep insights, Heluxue has brought the world’s leading ice cream production technology to China, creating a benchmark for Taicang’s intelligent and digital transformation, and serving global consumers with China’s “sustainable intelligent manufacturing”.
[ad_2]
Source link
