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Use SEO to see the Feng Shui of your website What is SEO in digital marketing?

Use SEO to see the Feng Shui of your website What is SEO in digital marketing?


SEO trends in 2024. In this digital age, understanding the latest SEO trends is crucial to the development of our business. Search engine optimization (SEO) is a digital marketing strategy designed to increase a website’s visibility on search engine results pages (SERPs). SEO dates back to 1997, but before SEO there were many other names or terms used to describe the process, including:

Search engine placement

Search engine positioning

Search engine ranking

Search engine registration

Search engine submission

Website promotion

SEO is crucial because it makes your website easier to find, which means more traffic and more chances of converting potential customers into actual customers. By optimizing SEO, your brand can become a market leader and attract more target customers, thereby achieving business growth and market share expansion.

SEO – Website Feng Shui?Brand layout, planning and strategy

SEO can be seen as the Feng Shui of digital marketing. Just like Feng Shui masters adjust the environment to improve luck, SEO experts improve their website traffic by optimizing it. That is, ranking on search engine results pages. Both are meant to create a conducive environment that attracts positive energy (in the case of SEO, this is traffic).

We can use SEO to understand who our target customers are, where they are, how to increase our fans and customer base, and gain insights into our competitors, and how to use the website as a tool for us to win the competition.

“Just as Feng Shui masters attract blessings through layout and orientation, SEO experts attract visitors through keyword layout and website structure optimization. By carefully designing the “energy flow” of the website, we can guide more potential customers to visit and enhance the brand’s online influence , creating more business opportunities for business owners”

For example, through keyword research, we can understand what our target customer groups are searching for and what their needs and interests are. By optimizing our website content and structure, we can make our website more attractive and easier for search engines to crawl and index, thereby improving our rankings. By analyzing our competitors’ websites, we can understand their strategies, identify their weaknesses, and then use this information to optimize our own websites.

SEO is an investment, not advertising

This is because the goal of SEO is to improve your website’s ranking on search engine results pages, thereby increasing your website traffic in the long term. Unlike advertising, the effects of SEO will not disappear immediately after advertising stops, but will continue to have an impact, creating long-term value for your business.

How Malaysian brands view the importance of SEO

Search engine optimization (SEO) is increasingly important. Here’s what some Malaysian brand owners have to say about SEO: Kakitangan (kakitangan.com) is one of the top HR Software as a Service (SAAS) platform providers in Malaysia and an SEO client of Big Domain. Its marketing manager Zetty Shazlin said in a recent conversation that they have a long-term trust and investment in SEO. They believe that SEO can only help them share the latest information and stay engaged with their customers, but it can also bring them long-term results. Big Domain helps them discover website weaknesses and required popular content and guides them in creating the right content to increase their customer base through SEO.

Image Farm Production Sdn Bhd (imagefarm.com.my) is a well-known company in Malaysia that provides services and equipment for the production of corporate, documentary and creative videos. Its director Loh Soon Meng said Image Farm Productions’ international online presence in Penang has increased significantly thanks to Big Domain’s expert SEO strategies.

Kuan Press Sdn Bhd (kuanpress.com.my) is a well-known company in Malaysia that provides one-stop printing solutions for enterprises, small and medium-sized enterprises and micro-enterprises, specializing in packaging, books and periodicals, POP three-dimensional displays, POSM, red envelopes, calendars, Printing of leaflets, stickers, etc. Its chief technology officer Yee Mun said SEO increases brand awareness and connects customers with their printing services for their commercial printing needs. Big Domain drives Google traffic, increases online visibility, promotes their services to a wider audience, and attracts more customers. Their strategic SEO efforts have helped drive business growth, keeping them at the top of the competitive market.

Rent Room Hero (rentroomhero.com) is one of the top players in KL, Selangor and Seremban, they focus on providing high-quality accommodation including fully furnished apartments, private rooms and shared spaces to suit the needs of various tenants. Its founder Jasmine kok @Aunty Pao said that SEO helped them build a very professional web page and build confidence for their customers. By optimizing website content and structure, their website’s ranking on search engine results pages improved, thereby attracting more potential customers. These examples clearly show that SEO is crucial for brand owners because It can increase their online visibility, attract more potential customers, and thus drive their business growth. Hope this information is helpful!

Waxnique Waxing Studio (waxnique.com.my) is a Penang hair removal specialist. Its founder, Samantha Chong, said SEO helped them attract more people to make appointments or ask questions. Big Domain has a special plan for SEO that perfectly fits their online presence and helps them rank #1 for their target keywords.

SEO trends in 2024

Search Generative Experience SGE (Search Generative Experience)

As Google leverages its Search Generated Experience (SGE) to incorporate artificial intelligence (AI) and search engine optimization (SEO), a well-optimized website is now more than just a tool to attract visitors, it is now a source of data for Google to create high-quality search results. Simply put, when a user searches for “best Malaysian restaurants” on Google, AI can display a list of restaurants aggregated from various sources directly on the search results page without requiring the user to click into any website. However, the source of this information is still the individual websites, so having a well-optimized SEO website can help Google provide more accurate search results, thereby indirectly bringing more traffic to your website. This emphasizes the importance of being an expert and reliable source of data, as well as the central role of SEO in current digital marketing strategies.

Establish topic authority

Establishing authority on a specific topic or area can improve search rankings, which is critical to standing out in a competitive market. If you are a well-known e-commerce company in Malaysia, it is possible to establish its authority in the e-commerce field by publishing in-depth articles and research related to its products, such as electricity usage, how to protect, repair, and DIY information. This only improves their search rankings and also strengthens their brand image.

Share first-hand experiences

Sharing first-hand experiences makes content more persuasive, which is critical for building brand trust and loyalty. For example, a travel company may attract a lot of attention by sharing their travel experiences and stories about their experiences in a certain place. Not only does this content provide valuable information, it also helps build an emotional connection with your audience, thereby strengthening their brand loyalty.

EEAT Framework Next, we want to talk about the EEAT framework. EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google uses these criteria to evaluate the quality and trustworthiness of content and websites. In 2022, Google added an additional “E” – “Experience” when updating its EAT guidelines, changing from “EAT” to “EEAT”. This means that Google is now more focused than ever on authenticity, personal engagement, and actual familiarity with content topics.

For example, let’s say you’re running a website about furniture, and your target audience ranges from novice furniture buyers to professionals looking to improve their home decorating skills. To prove that you have real-world experience in your field, you can create a video showing your audience how to select and place various pieces of furniture. This way, Google’s quality raters will see this as a good demonstration of experience, which means they’re more likely to think the site is trustworthy.

Social media vs website

For Malaysian brands, although social media is a powerful tool for attracting users and instant interaction, it is more important to pay attention to the construction of the website than relying on social media. A website provides a fully controlled platform to showcase your brand story, values ​​and products and services in detail. Compared to social media, websites can provide a deeper user experience and personalized content, such as customer success stories, detailed service descriptions, and the ability to demonstrate industry leadership through blog posts. In addition, website SEO optimization can bring stable and high-quality traffic to your brand in the long term, regardless of social media algorithm changes. For example, through a website, you can create a guide on “How to choose XX product” that not only provides value, but also attracts potential customers through search engines, which is difficult to achieve through social media. Therefore, putting the spotlight on your website can create a more lasting, professional image for your brand and achieve long-term customer attraction and retention.

The role of artificial intelligence in SEO, AI assistance is just a tool

Finally, let’s talk about the role of artificial intelligence in SEO. Artificial intelligence won’t replace humans in SEO in the short term, but it will certainly help. The application of AI in content will become more and more widespread. Although Google has emphasized that it cannot be used to mass-produce content to obtain traffic, AI-assisted content production is completely suitable and can significantly improve efficiency. However, artificial intelligence will not be able to personalize content, and content marketing is about personalizing your content and messages to your target customers.

In 2024, while emphasizing personalized content, we should also regard the website as a new media for the brand. This means treating your website as a content publishing and engagement platform as important as social media. By regularly updating website content—whether it’s industry insights, customer stories, or solution presentations—we can communicate directly with our target audiences, providing them with value and depth. This strategy not only helps enhance the brand’s professional image and credibility, but also further strengthens the connection between the brand and users by providing users with targeted information and solutions. Therefore, using a website as your new medium is key to long-term business growth and brand loyalty.

Bigdomain CEO’s perspective on SEO

Henry Tye, chief SEO strategist of Bigdomain.my, CEO and founder of the company, has more than 28 years of experience in the technology and IT industry. He is also the Northern District Digital Chairman of SAMENTA Malaysian Small and Medium Enterprises Chamber of Commerce.He emphasized that he had studied and practiced SEO as early as 2006

“Don’t rely too much on social media to generate lead generation. As more and more emerging social media platforms emerge, you may struggle to cope in the long term,” he points out. Social media trends also change every few years, making it difficult to maintain brand leadership. “

Your website is your new media. Directing social media customers to your website and improving interaction with your target customers by providing high-quality content is very important for demonstrating your brand leadership. He recommends adding at least 10 new content every month to increase engagement. At the same time, SEO plays a key role in improving website quality and visibility, making your website a new media for your brand, which not only enhances your brand influence, but also provides a stable and trustworthy source of information for your customer base. “

Bigdomain, one of the TOP 20 technology solution providers in 2022 selected by the Malaysia Digital Economy Corporation (MDEC), is helping 100 companies optimize their websites for SEO and improve the brand influence of their websites. You can get an instant SEO audit report within 60 seconds through this link. Scan the QR code or go to request your free report.



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