TOMMY HILFIGER continues to expand its children’s clothing market in China, and a new children’s clothing store in Qingdao has been grandly opened.
Amsterdam, The Netherlands(February 2023) – PVH Group [纽交所代码:PVH]Its wholly-owned subsidiary TOMMY HILFIGER announced that its children’s clothing store in Qingdao, China will open on January 6, 2023. The store is located in the Mixc Shopping Center in a high-end retail area, and is the first children’s clothing store opened by Tommy Hilfiger in Shandong Province.
The shop decoration design concept is derived from nautical life, and integrates the brand’s traditional DNA with modern minimalist style to create a bright and spacious shopping experience. The whole storefront design is based on the theme of simplicity, embellished with LED lighting, simple white paint and polished stainless steel elements. There is also a huge glass window for the children’s clothing store in China, allowing customers to have a panoramic view of the walnut oak floor, TOMMY HILFIGER’s special carpet, and the indispensable brand’s iconic blue, white and red.
The opening of the new store launched a new TOMMY X MIFFY Year of the Rabbit joint children’s clothing series. This series takes the energetic cartoon Miffy image as the main element, integrates Miffy’s minimalist design concept with American modern style, and injects fresh energy. The store also displays the new TH Monogram series and basic single product series, providing customers with more choices.
TOMMY HILFIGER children’s clothing opened online flagship stores for children’s clothing on JD.com and Douyin simultaneously, released new online clothing, and carried out discount activities from time to time, providing consumers with a 360-degree consumer retail experience. Customers can obtain the latest information and event information of TOMMY HILFIEGER children’s clothing in time by registering as a ROOKIE member. It is reported that the opening of the store in the Chinese mainland market is the official operation of Yongxing Dongrun Clothing Co., Ltd. under the authorization. The two will work together to provide Chinese consumers with unique and personalized children’s clothing.
Fans of the brand are invited to follow @TommyHilfiger and @Rookie on social media and use #tommykids to connect on social media.
Search and follow TOMMY HILFIGER WeChat, Weibo, and Xiaohongshu accounts to get more latest brand information.
L463, 4th Floor, Mixc City, No. 6 Shandong Road, South District, Qingdao City, Shandong Province, Zip Code: 266000
About TOMMY HILFIGER
TOMMY HILFIGER is one of the world’s most recognized premium lifestyle brands, inspiring and inspiring consumers since 1985. TOMMY HILFIGER creates iconic styles with the fusion of classics and innovations, cooperates with cultural shapers around the world, and interprets the essence of American classic styles with modern elements. Tommy Hilfiger provides outstanding quality and value to consumers around the world. Its two lifestyle sub-brands TOMMY HILFIGER and TOMMY JEANS, the product series include men’s clothing, women’s clothing, children’s clothing, denim clothing, accessories and footwear, etc., and are committed to sustainable development and There is an unwavering commitment to inclusivity.
In 2021, the global retail sales of TOMMY HILFIGER products will be approximately US$9.3 billion. Tommy Hilfiger has more than 16,000 employees worldwide, an extensive sales network in 100 countries and more than 2,000 retail stores, including its online global flagship store. PVH Group acquired TOMMY HILFIGER in 2010, and has always adhered to and assisted the brand in expanding its global business and influence in order to obtain long-term and stable growth.
PVH is one of the world’s leading fashion companies, with strong ties to consumers in more than 40 countries. Its global iconic brands include Calvin Klein and TOMMY HILFIGER. Strong brand power has contributed to PVH’s 140-year history, and it is the team’s commitment and persistence to push the fashion industry forward. This is our strength, this is the power of PVH.
About Yongxing Dongrun
Yongxing Dongrun Clothing Co., Ltd. was established in 2012 and is located in the beautiful coastal city of Xiamen. It is a mid-to-high-end children’s clothing group integrating product R&D and design, supply chain intelligent management, multi-brand operation and digital new retail. The company has obtained the authorization of NIKE, JORDAN, CONVERSE, LEVI’S, HURLEY and other internationally renowned brands to operate children’s wear in China, and provides high-quality sports, fashion and leisure children’s wear and children’s shoes to consumers in China in the form of multi-brand collection stores.
After nearly ten years of development, the company has continuously explored its own advantages and established a complete team and business system.Offline, the company’s products and services cover more than 30 provinces and autonomous regions(state),cityAnd other domestic regions and overseas regions such as Hong Kong, Macao and Taiwan, and provide services to consumers through more than 1,000 stores. Online, the company brings consumers an efficient and convenient shopping experience through multiple platforms such as Tmall, Taobao, JD.com, Vipshop, and Rookie APP.
The ROOKIE brand of the company presents personalized, diversified and globalized products to consumers systematically with a brand-new model of children’s clothing collection store and the combination of different brands and categories of products, providing multi-level, multi-scenario and diversified comprehensive Choice and comfortable and convenient “one-stop” shopping experience.
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