In recent years, the Tianjin Municipal Agriculture and Rural Affairs Commission has actively carried out agricultural branding work, taking the “Tinjin Agriculture Quality” brand building as an important starting point to promote rural revitalization, increase the efficiency of the agricultural industry, and increase farmers’ income. China Property Insurance Tianjin Branch actively responded to the government’s call and carried out service innovation focusing on agricultural brands.Innovatively build the “Agricultural + N” service model, including geographical indication anti-infringement insurance, agricultural product quality and safety liability insurance, trademark anti-infringement insurance, etc. Among them, agricultural product quality and safety liability insurance can protect consumers or third parties caused by quality and safety accidents of brand agricultural products. personal and property losses, necessary and reasonable expenses incurred due to the return and exchange of agricultural products, and related legal expenses. This type of insurance not only helps disperse the business risks of agricultural product brand entities and protect the health and legitimate rights and interests of the people, but also helps brand entities control the quality and safety of agricultural products from the source and protect the reputation of the “Jinnong Boutique” brand.
In 2023, China Property & Casualty Insurance Tianjin Branch hasProvided agricultural product quality and safety liability insurance protection for the “Jinnong Boutique” brand Zhongjinghai District’s “Bibo Garden” apples and Binhai New Area’s “Ruicheng Safe Meat”, with a total insured amount of 1 million yuan.It provides a new model to serve rural revitalization.
On October 25, with the strong support of the Jinghai District Agriculture and Rural Affairs Committee, China Property Insurance Tianjin Branch successfully signed the “Bibo Garden” apple agricultural product quality and safety liability insurance policy with the Jinghai District Tianjin Shengqi Crop Planting Professional Cooperative.
On October 30, with the strong support of the Binhai New Area Agriculture and Rural Affairs Committee and the Xiaowangzhuang Town Government, China Property Insurance Tianjin Branch and Tianjin Wonong Livestock Breeding Co., Ltd. successfully signed the “Ruicheng Safe Meat” agricultural product quality and safety liability insurance policy.
Next, China Property Insurance Tianjin Branch will continue to focus on the “Tianjin Agricultural Brand Construction and Development Implementation Plan” to clarify innovative development ideas, provide “strong support” for the “Tianjin Agricultural Quality” brand, and provide high-quality development of Tianjin’s agricultural industry. Inject new energy!