To spread the positive energy of finance, China Life Insurance’s 2023 “Financial Consumer Rights Protection Education and Publicity Month” activity has been fully launched

In order to effectively improve the financial literacy of the public, safeguard the legitimate rights and interests of financial consumers, and create a fair, just, honest and orderly market environment, the State Administration of Financial Supervision, the People’s Bank of China, the China Securities Regulatory Commission, and the State Cyberspace Administration of China held a meeting from September 15 to October 15 Japan and Japan jointly launched the “Financial Consumer Rights Protection Education and Publicity Month” activity.

China Life Insurance Co., Ltd. (hereinafter referred to as “China Life Insurance Company”) adheres to the original intention of “insurance for the people”, responds to regulatory calls, and engages all employees. All institutions across the system actively organize various activities and set off a publicity boom. On the launch day of the publicity month, the “Enter the Business District” education and publicity campaign was carried out at the Financial Street Plaza in Beijing. Financial knowledge manuals and promotional leaflets, on-site Q&A and other forms were used to enthusiastically and patiently explain relevant knowledge and risk warnings to consumers, and communicate with consumers. Consumer interaction and communication. The site also conducted interactive activities through lively and interesting ways such as “Consumer Insurance Knowledge Answering Game” and “Meet on Tuesday·Financial Insurance Knowledge Answering During Consumer Protection”, allowing the general public to master practical financial knowledge in a relaxed and interesting way, creating a strong An atmosphere to spread financial knowledge.

　　The “entering the business district” educational campaign is just one of many promotional activities of China Life Insurance Company.During the event, aroundFive major aspects: “Improving literacy, strengthening awareness, establishing concepts, increasing integrity, and doing practical things”China Life Insurance Company comprehensively used online and offline three-dimensional publicity forms to carry out publicity activities at the head office, 36 provincial companies, more than 300 municipal companies, and more than 2,500 counters, and mobilized a sales team of more than 700,000 people to promote the public to the public. Popularize basic financial knowledge, warn financial risks, spread positive financial energy, advocate rational consumption concepts, and demonstrate a new responsibility and new atmosphere in protecting the rights and interests of financial consumers.

　　Improve literacy,Popularize financial and insurance knowledge that is close to people’s needs.Starting from the needs of the people, China Life Insurance Co., Ltd. promotes and popularizes knowledge about basic financial products and services, allowing consumers to fully understand insurance principles, insurance responsibilities and other financial knowledge, and helps consumers understand the business model, processing channels, and related financial services of the insurance industry. Risks etc.

　　strong consciousness,Prevent illegal financial activities and ensure financial security.China Life Insurance Company, based on the characteristics of the daily life of the public, popularizes common forms of illegal financial activities, fully reveals related fraud techniques and main characteristics, enhances consumers’ awareness of protecting personal financial information, and improves the identification and prevention of illegal financial activities and money laundering crimes. Ability.

　　tree concept,Promote rational consumption based on the characteristics of insurance products.China Life Insurance Company guides consumers to establish correct consumption concepts in its campaign promotions. Consumers are reminded to carefully read the contract when purchasing financial insurance products, understand their rights and obligations, and treat important aspects such as contract signing with caution; and encourage consumers to choose appropriate products based on their own actual conditions, establish a rational insurance concept, and avoid blind and impulsive insurance purchases.

　　Increase integrity,Promote fairness and order for all parties involved in the financial market.China Life Insurance Company warns consumers to stay away from the trap of illegal “agent surrender” and strengthen their awareness of risk responsibility and the spirit of good faith contracts. Consumers are encouraged to be honest, stick to the bottom line, develop good financial consumption habits and healthy and civilized online behavior habits, not spread financial rumors, and rationally safeguard their rights and interests through formal channels and in accordance with the law.

　　Do practical things,Focus on hot and difficult issues to respond to social concerns.China Life Insurance Company adheres to a people-centered approach, listens to consumers’ voices, understands consumer demands, focuses on hot and difficult issues that consumers strongly express, and optimizes financial service processes, smoothes consumer complaint channels, and improves aging-friendly financial service measures. measures to improve financial service levels.

In the future, China Life Insurance Company will continue to adhere to the “people-centered” development philosophy, strengthen the popularization of financial and insurance knowledge among the public, create an honest and trustworthy consumption environment, promote service diversification, digitalization, and intelligent construction, and solve the worries of consumers. , troubles and worries, improve customer experience, and respond to the public’s higher requirements for financial and insurance services and expectations for a better life!

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