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To help local economic development, Kuaishou launches the “Dare to Compare Prices? National Day Group Buying Festival” promotion event

To help local economic development, Kuaishou launches the “Dare to Compare Prices? National Day Group Buying Festival” promotion event

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It’s the annual “Golden Nine and Silver Ten” consumption peak season again. This year’s Mid-Autumn Festival and National Day are connected. The eight-day holiday has brought about a peak of travel and consumption in many places across the country. From September 20th to October 6th, Kuaishou Local Life launched the “Dare to Compare Prices·National Day Group Buying Festival” promotion event, joining hands with governments, industry associations, and famous host Hu Fu to jointly promote service consumption.

Xiabuxiabu’s super-valuable and popular set meal for two will be discounted by 57 yuan, KFC’s meal for three will be 50% off for a limited time, and a 5-day and 4-night solo trip to Beijing will be discounted by 1,215 yuan… During the event, Kuaishou will bring National Day tens of millions coupon packs and merchant live broadcasts Exclusive subsidies for fans and other major benefits, as well as discounts on popular packages, additional coupons for new customers, surprise gold coin showers in merchant live broadcast rooms, and other value-for-money discounts.

On the one hand, the big promotion meets the intensive consumer demand for “eating, drinking, playing and having fun” among the vast number of users; on the other hand, it also allows local merchants to maximize the use of the platform’s traffic-driving effect, helping local merchant nodes break through and promote local economic development.

It is understood that this National Day Group Buying Festival is divided into three stages: “early purchase”, “warm-up period” and “outbreak period”. There will also be a “super return” event from October 7th to October 9th. Users who enter the Kuaishou event page during the event stage can receive value-for-money coupons such as 200 yuan coupon packs, new customer coupons, general coupons, and fan coupons. At the same time, users who enter the Gold Coin Rain event live broadcast room at the designated time will have the opportunity to obtain local life coupons of various amounts such as “1 off for purchases over 5”, “5 off for purchases over 20”, etc.; complete orders, likes, and reservations , browse pages, share and other tasks, you can also get more platform discounts; the two product logos of “Dare to compare prices” and “Trust to buy” also bring users a high-quality consumption experience, making consumption during this National Day holiday more cost-effective.

It is worth mentioning that in order to actively implement the requirements of the Party Central Committee and the State Council, Kuaishou’s Local Life Business Department has joined forces with the Government Affairs Department to actively develop local life products to promote consumption and create a monthly “Group Buying Festival” starting from the second half of 2023. , will regularly carry out large-scale promotional activities such as “Fan Group Buying Festival” in more than 40 cities across the country, including Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Chongqing, Zhengzhou, Tianjin, and Shijiazhuang, gathering local specialties and food, attracting tens of millions of fans Food experts jointly promote the growth of urban catering service consumption.

With the support of this plan, many local lifestyle brand merchants have continued to grow. Previously, two cost-effective domestic brands, Mixue Bingcheng and Wuling Hongguang, held a special joint live broadcast on Kuaishou, with a total of 4.69 million viewers. The event received a total exposure of 158 million, further arousing the popularity of cross-border joint branding of domestic products; on September 27 , Kuaishou Master Thirteen held a super event, bringing Laotie super low-priced food and drinks, scenic spot tickets, hotels, physical examinations, SPA, manicure, home appliance cleaning, car washing and waxing and other goodies. The cumulative order amount paid exceeded 5.13 million, the cumulative number of paid orders exceeded 91,700, and the cumulative number of paying users exceeded 51,800. These two live broadcasts are also one of the series of activities of Kuaishou Local Life’s “National Day Group Buying Festival”.

In order to allow every user to enjoy the discounts and help more local merchants seize the festival node and boost local consumption, Kuaishou will continue to focus on the monthly “Group Buying Festival” to launch more diverse activities and gameplay to explore More high-quality local lifestyle merchants will continue to create a strong consumer atmosphere and further contribute to the network informatization construction and development of the offline local economy.

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