On December 30, 2023, Tianjin Xiqing Joy Plaza, the first Joy Plaza in the north, opened grandly. The project has opened with a 98% contract signing rate, 90% opening rate, more than 200 brands, 80% of city and regional first-to-market brands, and more than 10 city-first events, injecting new potential into urban commerce.
200+ brands, 80% of which are first in the region, leading the high-energy upgrading of regional businesses
As the first Joy Plaza in the north, Tianjin Xiqing Joy Plaza inherits the brand concept of Joy Plaza of “rest, socializing, living, and taste”, absorbs and integrates Tianjin’s local culture and humanistic characteristics, and focuses on parent-child friendliness and sports-friendliness. , pet-friendly three concepts, through the combination of multi-dimensional scenes and multiple business formats, innovation leads to new lifestyle gathering points.
Based on the infinite yearning for a better life among high-quality, high-net-worth families and young customers in the region, Tianjin Xiqing Dayuehui has introduced more than 200 brands, 80% of which are first-time brands in the region. Anchor stores such as Wanda Cinema, Qixian, Katooni Paradise, and Miuka KTV propose ideal life in the area; UR, Sisyphus Bookstore, Charles&keith, UGG, Russian Kitchen, Dajili·Chaoshan Beef Hotpot, etc. are highly matched and distinctive. Distinctive well-known brands and first store brand clusters are committed to presenting an interactive space with a more urban exquisite slow life social experience.
In response to the differentiated needs of regional customer groups, Tianjin Xiqing Dayuehui has made contrasting positioning distinctions and complementary advantages for the AB double halls. Hall A is committed to creating a new trendy and fashionable landmark, gathering international boutiques, trendy entertainment experiences and other exquisite life categories; Hall B aims to be a one-stop leisure shopping gathering place that “focuses on the common growth of family members” and highly matches the brand value concept. Deeply enhance brand content. With an excellent combination of business formats, we will create a regional quality life center and lead the revitalization and upgrading of regional businesses.
Urban culture + trendy art to create differentiated experience scenes
In terms of creating differentiated experience scenes, Tianjin Xiqing Dayuehui relies on trendy art and urban culture to create two themed squares, Xingzhou Art Sculpture and Breeze Plaza, as well as the largest naked-eye 3D screen in North China, integrating nature, technology, and sculpture. It is organically integrated with the landscape to create an outdoor space full of art, inspiration and fun.
In terms of the creation of the space inside the venue, Tianjin Xiqing Dayuehui focuses on creating a relaxed, casual and comfortable style, mainly using wood colors and natural colors, and decorating the space with large areas of green plants to create a canal and forest breathing theme membership center, with a layout The water curtain waterfall landscape, large sunken staircase leisure area, etc. bring a high-end experience of “symbiosis with nature” and create a comfortable and authentic lifestyle. At the same time, with the “Beijing-Hangzhou Grand Canal Culture” as the core, the country’s first Grand Canal culture-themed dining block – “Restaurant Wharf” was built, integrating the changes in Tianjin’s 600-year history into each scene, achieving the perfect combination of food and beautiful scenery. blend.
Leading the commercial rhythm of Jincheng, the first Joy Plaza in the north blooms grandly
During the opening period, Tianjin Xiqing Dayuehui prepared huge discounts and surprises for consumers with full sincerity. 2000 back for purchases over 1000, 100 for 69 groups, 50% off for all food and beverages, lottery for Huawei Mate 60Pro fans, and tens of thousands of luxury gifts prepared on the colorful online carousel. At the same time, there are membership benefits such as double points, points for cash, points redemption for gifts, free parking for three days before the opening, all-you-can-drink super benefits as low as buy one, get one free, and other opening privileges, setting off a consumer boom.
In addition to the carnival promotion, Tianjin Xiqing Dayuehui teamed up with the well-known IP “I’m Not a Fat Tiger” to bring “The Adventures of a Fat Dragon and a Fat Tiger” for the first time in North China, with the theme of “Fat Dragon, Fat Tiger” Visit Tianjin from a perspective and appreciate Tianjin’s unique traditional culture. We have created five themed scenes: Dragon and Tiger Theater, Tuoban Dragon Lantern, Cute Tiger Zheng, Dragon and Tiger Joy, and Tiger Returning to the Mountain, to welcome the New Year with consumers in Tianjin.
The Oriental Wonderful Night large-scale lantern show kicked off grandly, and the 7-meter-high giant dragon lantern came shockingly. It combined traditional oriental aesthetics with trendy art to create a brilliant scene of thousands of miles of lanterns. There are also New Year themed markets in the Sky Corridor, Furry Costume Random Dances, Puppet Show Parade, Loud Music Live, Blackstone Heavy Machinery Camp, Joy Street Lu Yijiu Art Exhibition, “Happiness Detective Bureau” 2024 Fulinmen New Year Immersive Script Many surprise events, such as the Garden Party and COSTA Little Red Cup Travel Notes, bring a highly experiential multi-viewing feast to start a happy New Year with consumers.
As the first Joy Plaza in the north, the opening of Tianjin Xiqing Joy Plaza has filled the market gap for mid-to-high-end quality businesses in the region and will surely create a new commercial landmark in Tianjin. In the future, Tianjin Xiqing Dayuehui will continue to create new scenarios for better life and consumption, and promote the quality growth of Tianjin’s economy and the prosperity of urban commerce.