The report of the 20th National Congress of the Communist Party of China emphasizes “creating tourism with culture, promoting culture with tourism”, and requires “promoting the deep integration and development of culture and tourism”. Tianjin Binhai Rural Commercial Bank will carry out the theme education in a solid manner and thoroughly implement the “ten actions” of the municipal party committee and the municipal government, and regard the cultural and tourism industry as an important breakthrough to serve the high-quality development of the economy and support rural revitalization under the new development pattern, and continue to innovate Credit products, optimize service methods, support the rapid development of the cultural and tourism industry, help create a new model of “finance + cultural and tourism” integrated development, and test the results of thematic education with new results that improve the quality of life of the people.
Hand in hand with industry leaders to activate the new vitality of the cultural tourism industry
Since the beginning of the year, keywords such as “eat breakfast in the northwest corner” and “ride a bicycle to see the sunrise in eastern Xinjiang” have appeared on the Internet. Tianjin Tourism Group is a leading group in Tianjin’s cultural tourism industry, and has created a number of city landmark projects and a “Tianjin Business Card” tourism brand that is well-known at home and abroad. In order to develop a new modern service industry, Tianjin Tourism Group innovated the “technology + service” business model and established Tianjin Jinlv Business Information Technology Co., Ltd. Since the beginning of this year, Jinlv Business has increased the operation of the car rental business segment, facing the problem of liquidity shortage.
The cultural and tourism industry is booming, and bank credit funds are also “adding fuel to the fire.” Tianjin Binhai Rural Commercial Bank focuses on strengthening the “cultural tourism industry” and actively meets the financing needs of Tianjin Tourism Group. After learning about the financing problems of Tianjin Tourism Group, the bank quickly arranges special personnel to connect, and formulates a special financial plan based on the actual situation of the company. Issue 10 million yuan of credit support funds. “With this credit fund, we can update the car rental configuration faster and be more comfortable in management, which plays a key role in seizing the market.” The relevant person in charge of Jinlv Business said.
Taking “helping the high-quality development of the cultural and tourism industry” as the starting point, Tianjin Binhai Rural Commercial Bank actively connects with cultural and tourism enterprises under Tianjin Tourism Group by means of financial service specialists and industry customer visits, and “tailor-made” a series of supporting service measures. In view of the seasonal characteristics of the cultural tourism industry, innovate characteristic credit products and make good use of various financial policies to further reduce corporate financing costs, improve financial service efficiency, and activate the local cultural tourism market. So far, the bank has provided 1.257 billion yuan in credit support to 22 enterprises under Tianjin Tourism Group.
Caption: Tianjin Binhai Rural Commercial Bank visited Jizhou characteristic tourist village
Innovative and characteristic products help to speed up rural cultural tourism
Among the popular areas for tourists from around the area, Jizhou District, as the “back garden” of Tianjin and only “one step away” from Beijing, attracted a lot of tourists on May Day this year. With the rise of rural tourism, “living in B&Bs and eating farm meals” has become the first choice of many tourists. More tourists will naturally drive the sustainable development of the local economy. Xidafota Village, Guanzhuang Town, Jizhou District, Tianjin City is a characteristic village of “homestay” economy. It is close to Panshan Scenic Area, with beautiful scenery and superior tourism resources. Quality homestay project.
The rise and sustainable development of “B&Bs” requires large sums of money to support them. In order to seize the golden period of May Day, the village decided to increase the upgrading and renovation of homestays, but there are certain difficulties in capital turnover. Tianjin Binhai Rural Commercial Bank took the initiative to make door-to-door visits, combined with the development of homestay tourism in the village and capital needs, customized the special credit product “Rural Tourism Loan”, and quickly invested 1.6 million yuan in funds, effectively alleviating the problem of homestay financing.
Supporting the characteristic operation of the cultural and tourism industry is one of Tianjin Binhai Rural Commercial Bank’s series of measures to support the rural revitalization strategy. In recent years, relying on the advantages of multiple points and wide areas, the bank has innovatively launched credit products such as “Rural Revitalization Loan”, “Rural Tourism Loan” and “Farm House Loan” to optimize financial services and develop inclusive finance to meet the differentiated customers of “Sannong” , Personalized financing needs. As of the end of May, the bank’s balance of agriculture-related loans reached a new level of 10.661 billion yuan after exceeding 10 billion yuan at the end of last year, of which the balance of inclusive agriculture-related loans was 1.533 billion yuan.
Gathering cross-border integration to create high-quality cultural life
At present, the Tianjin Binhai Rural Commercial Bank Cup National Square Dance Competition is in full swing. In order to enrich the cultural life of the people in the city and advocate a healthy and civilized new social style, the bank actively supports a number of city-wide cultural activities that benefit the people. The bank has sponsored the Tianjin National Square Dance Competition for four consecutive years, and has carried out hundreds of competitions in total, with more than a thousand teams participating on the spot, which has increased the participation of citizens in cultural activities. For eight consecutive years, the bank has launched public welfare activities to help college entrance examinations. Through caring for exams, voluntary filling in public welfare lectures, etc., it has contributed to the city’s students’ good grades in the exams, and brought convenience and peace of mind to nearly 300,000 college entrance examination families in the city. In addition, the bank actively carries out public welfare voluntary activities such as “anti-fraud, I go first”, “anti-fraud enters the campus”, and “cardiopulmonary resuscitation”, combining popularization of financial knowledge, dissemination of health concepts and activities of creating a civilized city to improve the cultural literacy of the masses and build a harmonious society atmosphere.
Caption: The 6th National Square Dance Competition of Tianjin Binhai Rural Commercial Bank Cup
In the next step, Tianjin Binhai Rural Commercial Bank will continue to explore new paths for the development of cultural tourism, strengthen the investigation and analysis of the “finance + cultural tourism” industry, give full play to the superimposed effect of the integration of culture, tourism, and finance, and fully ignite cultural tourism The “new engine” of the industry releases the “new vitality” of development, improves the “new appearance” of the countryside, and brings a steady stream of vitality to the revitalization of the cultural and tourism industry.