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Tianjin Bank comprehensively launched the “3.15” financial consumer rights protection education and publicity campaign

Tianjin Bank comprehensively launched the “3.15” financial consumer rights protection education and publicity campaign


In the past few days, the Bank of Tianjin has organized the entire bank to carry out a variety of “3·15” financial consumer rights protection education and publicity activities for the public, taking practical actions to practice the political and people-oriented nature of financial work, and comprehensively improve consumers’ financial literacy and Risk prevention awareness and safeguarding the legitimate rights and interests of financial consumers.

It is understood that the bank continues to carry out publicity activities around the themes of popularizing the eight basic rights of financial consumers, the “three appropriate” principles, diversified solutions to financial disputes, and building a good image of the industry with honesty and trustworthiness, focusing on investment misunderstandings, financial fraud and other issues to guide consumers Investors invest scientifically and rationally to help everyone continuously strengthen their awareness and ability to protect consumer rights, improve the availability and sense of gain of financial services for the people, and continue to create a good atmosphere of “learning finance, understanding finance, trusting finance, and using finance”.

  It is worth mentioning that Tianjin Bank targets key groups such as the elderly, young people and new citizens, organically combines the bank’s service features with theme activities, resonates online and offline at the same frequency, and carries out differentiated, digital, all-round and multi-angle publicity , and continue to expand the coverage of popularizing financial knowledge.During the event of entering the Dongyingyuan community in Hedong District, Tianjin, the bank invited middle-aged and elderly customers to integrate financial knowledge learning into flower arrangement art activities. In the pleasant atmosphere of flower arrangement, the bank used middle-aged and elderly customers’ easy-to-understand language to “explain insurance through cases” ” introduced recent typical cases of telecommunications network fraud and illegal fund-raising and criminal activities. Amidst the leisurely fragrance of flowers and laughter, everyone not only received flowers and blessings, but also effectively improved their awareness of risk prevention.

In this “3·15” financial consumer rights protection education and publicity event, Tianjin Bank has collaborated with the whole bank to send financial knowledge to villages, communities, campuses, enterprises, and business districts, using easy-to-understand language and vivid cases. Deliver “warm” financial knowledge to consumers with high quality and from multiple angles, integrate it into consumers’ hearts, promote the establishment of harmonious, stable and win-win customer relationships, and create a safe and healthy financial consumption environment.



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