This year’s Women’s Day, I just want to talk about them
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Live streaming and short videos have changed people’s way of life, and also allowed female creators to emerge in large numbers, which has become a social phenomenon. Their voices have made women’s voices clearer than ever, and made the public infinitely curious about them behind the camera.
On March 8 this year, “Most People” chose to talk with two female creators of Douyin, in order to restore the real them:
Liang Xiaoxiao has 12 million followers on Douyin. Five years ago, she never thought that she would have such influence. It was just a humble job attempt at the beginning, but she didn’t expect to persist for one, two years… In five years, she has changed from an ordinary white-collar worker to a shining content creators.
What Moringa Hee Hee provides is a sample of an ordinary girl accepting herself. Three years ago, she was a fresh graduate majoring in chemistry, and felt inferior because of her plump body. Now, she is already a Douyin content creator with 2 million fans, and “75D Spice Girl” has become her most confident label.
They are not afraid to expose their fragility, nor to hide their yearning. They are radiant in the live broadcast and short videos, and they are also radiant behind the camera.
Short video and live broadcasting are an industry full of trends. Liang Xiaoxiao always seems to be able to dig himself out of the trends, change with the wind, and make the right choice.
On the eve of March 8th, Liang Xiaoxiao conducted a street interview. She was surrounded by many “fans” of passers-by. Some girls asked “Is it Xiaoxiao?” in surprise, some aunts invited her to dinner, and some “fans” said that they were still a high school student when they followed “Liang Xiaoxiao”. Already graduated from university and entered the workplace.
Liang Xiaoxiao described the feeling of standing in the crowd as “dreamy”. Just 6 years ago, she was still a company’s Internet operator, in her words, “a role like a screw”. At that time, sitting in the cubicle, she had a desire to express that she had nowhere to release.
In 2018, she met a self-media company that was recruiting a beauty editor, and immediately decided to give it a try. “When I can seize an opportunity, I will seize it immediately.”
However, at that time, the sharing of pictures and texts in the beauty category had already declined. Liang Xiaoxiao found that the reading volume of the articles has decreased as a whole, and it has become more and more difficult to publish popular articles. At the same time, short videos are becoming popular among the crowd, and the company is also looking for some suitable people to enter short videos.
Liang Xiaoxiao is willing to be the first person to eat crabs, but this often requires more tempering. In the first two months, she watched her colleagues increase their followers to 300,000, but her own account did not improve.
“In that case, I always worry about being optimized out.” Liang said with a smile.
In order to relax herself, she switched from oral Mandarin to familiar Cantonese. At that time, the model of “one person playing two roles” on Douyin was particularly popular. Liang Xiaoxiao is a native of Guangzhou, and there are many charter women around her, so she thought of looking for a sense of contrast between ordinary rich women and rich women in Guangzhou.
Therefore, the creative ideas are further opened.
At the end of August 2019, a video of her restoring Guangzhou’s charter woman went viral, with tens of millions of views and millions of likes. “When I used to make short beauty videos, the traffic might only be 100,000-200,000.”
From beauty makeup to drama, she has a keen sense of the industry.
“Some talented people have no way to adapt to the transformation. If they go all the way to the end, they may not be able to continue.” Liang Xiaoxiao said.
At that time, in addition to fans, there were also a large number of business orders and some uncontrollable orders pouring into Liang Xiaoxiao’s Douyin homepage.
After encountering customers canceling orders for no reason several times in a row, Liang Xiaoxiao became full of worries when creating, and dared not start work without seeing the contract. However, it takes about a week for the paper contract to be mailed back and forth. “At that time, I didn’t dare to take urgent orders.” Liang said with a smile.
In 2020, for a more long-term development, Liang Xiaoxiao joined Douyin’s content trading service platform – Huge Star Map. With the help of a huge number of star maps, not only more business orders can be obtained, but also business cooperation is more efficient and more secure. “It is very fast to use the massive star map system. If the customer needs to release on the 8th, the order can also be received on the 7th, and the right to choose returns to my hands.”
Liang Xiaoxiao and Ju Da Xing image were two gears, walking forward in perfect harmony.
In early 2022, she found out she was pregnant.
She used to think that after giving birth, she would still be a delicate and beautiful hot mom anytime, anywhere, a strong and independent career woman, able to handle all aspects of work, life and family with ease. But in fact, after the birth of the child, unless she needs to be photographed, she always faces the sky. “It would be nice to sleep a little longer, and it’s really a luxury to have time to put on makeup.”
But she still takes good care of herself, gathering with her girlfriends during confinement, and going to the beach to watch a sunrise in the early morning. She said: “A woman is someone else’s daughter, maybe her husband’s wife, or the mother of a child. But most importantly, you are yourself first, and you must love yourself first, and then love others.”
“I hope everyone can be more courageous and independent.” She is increasingly discussing women’s topics on her account. “If we top talents are not willing to speak out, who can help them speak out?”
She is a woman who has the initiative in life, not influenced by external conditions, and can choose what kind of person she becomes and what kind of light she shines. Today, where the light beam illuminates, more women begin to shine their own light.
Liang Xiaoxiao is a person who shines and is also a person who is illuminated by light. She and their light beams are intertwined and entwined, illuminating many distant places.
On the streets of Guangzhou in February, Moringa Hee Hee carried a mannequin on his shoulders. The mannequins were wrapped in bright red silk with yellow labels all over the place. She walked towards the crowd, walking faster and faster, with a gust of wind, and the label paper rattled.
That night, many passers-by tore off the stereotyped labels on the models, some tore off “good marriage style”, some tore off “ugly”, and many of them said “thank you” to Moringa Xixi. Some of these labels come from the experience of others, and more come from her own.
The “75D” body size used to be a stereotyped label for Moringa, but now she prefers to regard it as an important element of self-identity.
When she was a teenager, she was nicknamed “Da Zhixi” by her classmates because her breasts developed prematurely and she didn’t know how to deal with them.
“I was very afraid that I would be different from others.” At that time, Moringa Xixi began to be afraid of physical education class, afraid of the ridicule and eyes; she would unconsciously hide her figure, and her back became more and more Bow, head lower and lower.
While chatting with “Most People”, her thoughts were constantly drawn back to the past, some unfriendly eyes, some malicious words, but the topic changed, “When I am helping fans and creating content from the perspective of women , I feel confident, full of sense of justice and pride.”
Unlike Liang Xiaoxiao who grew up together in the industry, Moringa Hee Hee chose to make short videos in 2020, just in time for the industry to explode.
At that time, catching up with the tide of the times, many new companies that made short videos and live broadcasts were born in Guangdong. Moringa Xixi, who studied chemistry, wants to be a talent, show herself through the camera, and make money at the same time.
But in just three years, she changed four or five companies. The reason for the job-hopping was that her own yearning for content did not match the direction set by the company.
The company hopes that she will imitate popular talents and follow suit to make quick money; while she hopes to be herself in the video, there should be no constraints. “It’s actually quite difficult. You have to ‘survive’ while withstanding the pressure of creation.” Moringa said with a smile.
In my memory, the gap period after naked resignation was difficult. “I don’t even have a source of livelihood, how can I talk about creation.”
In the first two years of her career, Moringa Xixi never found the direction she wanted, and her “life” was not very good.
In 2021, with the mentality of giving it a try, she joined the Douyin creator marketing eco-service platform Huge Star Map, hoping to be helpful in receiving business orders.
After adding a huge number of star maps, it slowly got on the right track. Through the detailed data in the background of the huge star map, she has become more aware of her strengths and weaknesses.
“Before my creation was ‘scattered’, I didn’t know which direction to work hard.”
In the past, the positioning of the content of its own account was vague, and it was not clear about the advantages of bringing goods with the account.
Now, the huge amount of data on the star chart helps her to sort it out in a more intuitive way: “Now the data is there, and I know if there are problems, and I have real confidence in performing well.
Gradually, every business cooperation is like rammed earth, which strengthens the confidence of Moringa Hee Hee. This time, I was invited to participate in the huge star map “Glittering She” themed event, and Moringa said, “I think this event is just for me, and I feel that my self-worth has been lit up.”
She expresses herself unabashedly, making it hard to think of that adolescent girl with low self-esteem. In her opinion, many women are not lacking in shining points, but not confident enough, do not believe that there is light in themselves, and dare not shine.
In the private message list of Moringa Hee Hee, there is a fan who has been in touch for a long time. It was a girl who took care of her life alone. She was in puberty and was troubled by breast development. Moringa Hee Hee’s first reaction was to tell the girl “this is normal”. She used to use other people’s discipline to replace her own thinking, and used obedience instead of making her own voice.
“Now, I love myself so much.” At the end of the conversation, Moringa’s tone was light, and the light on her body flowed naturally.
In their respective worlds, Liang Xiaoxiao and Moringa Xixi broke the shackles, found a land of freedom, and worked hard to make themselves shine and let others shine.
As female creators, they let us see that women can shine naturally when they live out themselves.
On March 8th, with the theme of “Glittering She”, the giant star map invited a number of female creators including Liang Xiaoxiao and Moringa Hee Hee to express the true self attitude of contemporary women. Inside the camera, they are dazzling creators; outside the camera, they are mothers, daughters, wives… and even themselves. Just like light has different wavelengths, every woman has her own light, and the light that illuminates life is defined by herself.
Huaxizi, a cutting-edge oriental make-up brand, has seen women’s “sensitive” talents, and encourages women to give full play to their talents in their keen feelings and emotions. Huaxizi launched #抱感感总弹力和生活 topic on Douyin, encouraging girls to embrace sensitivity, give full play to their “highly sensitive talents”, and discover the resilience and more possibilities of life.
Man Ting launched the topic of #Seeing Flashing Her Strength, calling on people to focus on children in distress in mountainous areas, helping girls in the mountains who are bound by the environment, to lift the shackles and realize their dreams. They also hope to help each other through topics and encourage creators to discover every shining moment of women , using the lens to record women’s double-faced roles, multiple beauties and true self attitudes, allowing female creators to interpret their radiant selves with unlimited lifestyles.
The present is the best era for female creators, and the current female creators have not failed to live up to the times. They are actively shining their light and encouraging more people to shine freely.
The light is always there, someone is always shining, and someone is always being illuminated. The stories and emotions frozen by the creators will also continue continuously, forming a continuous spectrum. When spring comes, we can start to emit our own light.
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