This bicycle factory relies on the Internet to sell itself in more than 80 countries

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Ubay was founded 14 years ago and set its corporate mission as “making cars for children all over the world”. Today, Ubay children’s cars have been sold in more than 80 countries around the world. Recently, the chairman of Youbai Baby Cars said in an interview with reporters that although “Baby Carriage” is a traditional product, we feel that there are still many things that can be done, and we must keep up with the best products in the world.

Youbai was founded in 2009. At that time, there were no more formal brands and outstanding products in the domestic children’s bicycle market. At that time, “children’s bicycles” had a relatively large toy attribute and lacked professionalism. Youbai found that although every household needs this industry, there are actually no really good brands and outstanding products. For children’s bicycles, many parents and friends do not understand the details and differences, including safety, performance and experience. Compared with mature foreign markets, the domestic bicycle market is still in the undeveloped stage, so Tonglixin set its entrepreneurial goal in the children’s bicycle industry.

Tong Lixin said that he originally worked in a state-owned company as a construction machinery maker, so he was very strict with product development. Before building its own factory, in order to grow rapidly, Youbai chose to cooperate with OEM manufacturers, and designed its own design for some powerful bicycle manufacturers to help Youbai produce. Later, with the growth of Youbai, the improvement of the brand and the improvement of quality requirements, the previous partners could not meet the needs of Youbai. In 2017, Ubay chose to build a factory in Tianjin, and at the same time strengthened its research and development capabilities, and opened its own development model of combining software and hardware, and jointly strengthening its own factory and R&D laboratory.

Youba strollers are ergonomically designed for children, not scaled-down adult bicycles. In addition to the “visible” intelligent production line, Youbai said that it has obtained 137 domestic patents, 3 invention patents, and 15 international patents, and won the world’s three major design awards: German Red Dot Award, German IF Award, All the China Red Star Awards are in the bag. When the first Ubay children’s bicycle was launched on the market, Ubay insisted on its own brand and independent research and development, and made many innovations in the industry at that time: 95% pre-installed, The 2.4-inch widened tires, quick-release design, training wheels that never bend, etc., are only designed to make children ride safer and parents more satisfied.

Accelerate channel layout, Youbai drives the whole chain to advance together

At present, Ubay’s “four-product construction” is advancing at full speed, making efforts from the dimensions of marketing, service, management and development, and actively deploying offline to continuously improve brand value and market share. At the recent new product launch conference, Tonglixin released the store policy and channel principles of Youbai Baby Cars. In the future, it will strengthen the standardized management of channels, create a professional and high-end store image, and win market dividends with dealers.

Since its establishment, Youbai baby carriages have been continuously deployed in R&D, design, production, manufacturing and sales. As one of the earlier brands positioned at high-end baby carriages, Ubay adheres to the same global commitment of the same model and quality, and has been widely recognized by domestic and overseas markets. In 2014, the company aggressively entered the overseas market, exported to 72 countries and regions, and won the trust and choice of millions of families around the world; so far, it has been ranked first in the Best Seller list of Amazon Children’s Bicycles in the United States for 8 consecutive years, with a market share of 22% in the United States and Asia, which is equivalent to every Of the five baby carriages sold, there is one Ubay from China, which comes from the Ubay factory in Tianjin.

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