Thirty-five years of deep cultivation of braised cooked food culture, the inheritance of Ziyan food
Chinese braised food has a long history of development, and many historical books have relevant records. The Chinese people’s pursuit and study of food have created mature braised food techniques. In recent years, the braised cooked food industry has been booming, catering to people’s desire for convenience in the fast-paced life. Delicious demand. Adhering to the purpose of satisfying consumers’ taste experience and improving quality, Ziyan Food has conducted in-depth research on the braised process, pioneered and innovated, and created a unique braised food brand, becoming the leader in the braised cooked food industry. This is not only the commercial success of the brand, but also the inheritance and development of Chinese braised food culture.
Since its establishment, Ziyan Food has gone through thirty-five years. Over the years, it has adhered to the principle of customer first, continuously improved its skills and enriched its taste, hoping to provide consumers with delicious products and high-quality services. In terms of categories, it has covered duck meat, chicken, beef, vegetarian and other series. In terms of taste, it not only promotes the spicy flavor, but also integrates the taste characteristics of various places, launching various flavors such as rattan pepper, five spice, black pepper and so on. . Among the products launched by Ziyan Food, signature products such as husband and wife’s lung slices, rattan pepper chicken, and purple swallow goose have been deeply rooted in the hearts of consumers. They have won the favor of consumers with their unique taste and stable quality. In addition, Ziyan Food continues to explore and forge ahead, launching special new products such as beef in sour soup and tiger skin and chicken feet, keenly capturing market trends and complying with consumer needs.
Ziyan food, which is now spread all over the country, can be traced back to a small mom-and-pop shop opened in Xuzhou. At that time, Zhong Chunfa and his wife founded “Zhongji Oil-Boiled Duck” in Jiangsu, and then won widespread praise for its taste. There was a long queue at the door of the shop. Just to taste this delicious food that is passed down by word of mouth. In 1996, “Ziyan Baiwei Chicken” was founded, from Jiangsu to Shanghai, and then radiated to various regions in East China. In just five years, the number of stores exceeded 500, which also started Ziyan’s march towards the country. As of now, the number of stores has exceeded 6,100 and is continuing to expand.
From Sichuan to Jiangsu, and even all over the country, Ziyan Food’s footprints have spread all over major cities. In the fiercely competitive braised food market, Ziyan Food adheres to the corporate mission of “spreading healthy and delicious braised food culture”, applies traditional Chinese braised food techniques to product development, and constantly breaks the old and creates new ones, integrates the characteristics of the times, and develops new dishes and Taste to meet the ever-changing market demand, just as the name “Ziyan” implies – full of vitality and vigorous development.
Over the past thirty-five years, Ziyan Food has completed the transformation from a mom-and-pop shop to a national chain with its unwavering faith and innovative spirit. Today, Ziyan Food is still working hard to satisfy consumers and constantly improves In terms of product quality and taste, we keep up with the pulse of the market and customer needs, and strive to bring more high-quality and delicious products to braised food lovers.
