GA4 (398745346)

The start of the Beijing-Tianjin-Hebei consumption season has achieved remarkable results, pressing the “fast-forward button” for market recovery

The start of the Beijing-Tianjin-Hebei consumption season has achieved remarkable results, pressing the “fast-forward button” for market recovery


  Tianjin North Net News: In order to further release domestic demand, the Ministry of Commerce has positioned this year as the “consumption boost year”. Under the keynote of prioritizing the recovery and expansion of consumption, various policies have been introduced across the country, and various consumption season activities have been held to stimulate consumption vitality, stabilize bulk consumption, promote the recovery of life service consumption, and promote the upgrading of consumption quality. Recently, CCTV’s focus interview column broadcast the Beijing-Tianjin-Hebei consumer market, which mentioned various consumption promotion activities in Tianjin.

Some time ago, the Beijing-Tianjin-Hebei consumption season was also launched for more than a month. Has the consumption season revived the consumer market and pressed the “fast forward button”?

It is understood that in Tianjin, the city has issued 115 million yuan of consumer vouchers this year, stimulating consumption of more than 3.8 billion yuan. Among them, the combination of Tianjin’s unique cultural and tourism resources and commercial consumption, the integration of business circles and cultural scenes, and the creation of a number of new consumption scenes with immersive performances are the biggest features of this round of consumption promotion in Tianjin.

In Tianjin Xiqing Impression City, a performance called “Inside and Out of the Old Wharf Play” is becoming a new selling point of the shopping mall. Here, the audience can not only watch the theater up close, but also enjoy delicious food. Some viewers said: “We used to watch plays in theaters, which was difficult to get access to in the Tianjin market. After the Wenhui Card gave us subsidies, as consumers, it will be more affordable and more willing to spend.” Audience The cultural benefit card mentioned is a cultural benefit card launched by the government to subsidize ticket prices in order to facilitate the masses to see rich and colorful cultural performances. It was first launched as early as 2015.

Now the government departments are helping merchants to introduce various performance resources. When the performances come, not only the restaurants in the shopping malls become popular, but also the shopping malls become popular. The performance in the restaurant not only attracts the customers who originally liked the performance to the shopping mall, but also makes many ordinary people who have not been exposed to this form of performance before become interested in it.

In addition to exploring its own cultural characteristics in opera, cross talk, drama, etc., Tianjin also invited in Beijing’s performing arts resources to further prosper the local cultural and tourism business market. On March 25th, in the Mixc City of Tianjin, a performing arts team from Beijing used a flash mob event to attract many consumers to stop and publicize the first Chinese Opera Boutique Invitational Exhibition to be held at Tianjin Zhonghua Theater.

The relevant person in charge of the Market Development Department of the Tianjin Municipal Bureau of Commerce said: “Through the integration of culture, tourism and business, business scenarios can be enriched, the number of consumers can be expanded, and more foreign consumers can be attracted to Tianjin for consumption. We have cooperated with the culture and tourism department to launch a special cultural tourism Consumer vouchers are for the whole country, especially for consumers around Beijing, Hebei and Tianjin, so that consumers can enjoy more benefits and further activate the consumer market.”



Source link