The first Pixel Trend Carnival in China – “SuperVerse Metaverse Trend Carnival” came to a successful conclusion
If one person’s Valentine’s Day can only be accompanied by loneliness, and two people’s Valentine’s Day must rack their brains to create romance, then you might as well try the Valentine’s Day that millions of young people celebrate together! Here you can not only be with your lover, Friends can participate in interesting online interactions and experience novel Valentine’s Day activities; you can also trigger common topics with like-minded strangers and expand your social circle.
Produced by the Superstar team in conjunction with Dreamworld Fanbook, planned by BiuBiuLAB, and supported by special music content provided by TME, the first domestic pixel trend carnival “Superstar SuperVerse Metaverse Trend Carnival” that took several months to build came to an end a few days ago. LOVE & HAPPYNESS” as the theme, the project combines subway parkour, dream family domestic well-known mobile games, etc. to break the user circle linkage.
This year’s event specially invited more than 30 well-known brands and institutions at home and abroad to participate, attracting millions of users to enter the event. In order to bring users a better and more complete experience, the Valentine’s Day special planning event originally planned from February 14th to 18th continued until February 23rd before the online entrance was officially closed.
“Superstar SuperVerse Yuan Universe Trend Carnival” is based on the concept of web3 combined with video games and immersive experience, and an online Ark Park built in 8bits pixelated style, a future lifestyle world full of unlimited imagination built by the genes of Generation Z. Here, players transform into various interesting characters in the Super Star Universe, and swim in the huge paradise to explore and decrypt together.
This huge floating utopia covers an area of about 50,000 square meters in the real world. It has set up different areas such as camping, sports, shopping, performances, and exhibitions. Players can experience the fun of various activities without leaving home. To this end, the Superstar team specially designed booths that can highlight brand characteristics for each exhibitor and brand, allowing players to have a deeper sense of immersion experience. This year, we have achieved a youthful grand occasion of tens of millions of contacts and millions of carnivals, and we look forward to walking with more partners in the future.
Caption: Under Armor Street Basketball Court
Caption: PUMA Street Sports Park
Caption: Sports Zone – Peak Performance Ski Resort, PUMA Street Sports Park, Under Armor Street Basketball Court, Subway Parkour Center
The music performance was organized by “SuperVerse Yuan Universe Trend Carnival” and SHCR (Shanghai Community Radio) from Shanghai brought a wonderful afterparty performance on the evening of the 14th, and TME YOUNG MUSIC under TME presented a live music performance on the 18th. In the future, Chaoxing will also cooperate with more organizations/musicians to present more online performance plans!
The art space created by RelaZzz gallery is based on the popular physical space. A 1:1 restored pixel version of the “big wooden box” is waiting here. There are many digital collections co-created by artists and brand IP hidden in the box. Ge Minhui, Yijian Chaolong, Niu Mu Kuangxian and other individual artists, Old Master Zi and other “Childhood Memories Kill” IP.
During the event, players can get points to exchange for lucky bags or chances to win big prizes by participating in various built-in games of Superstar Ark; they can also dig out various pre-buried eggs to unlock lucky benefits; during a specific time period, players can also receive unlimited rewards. The red envelope exchanged at the threshold, a proper red envelope is a great gift in rainy days!
Caption: Players can get points to exchange for gifts through various built-in games
Caption: Players actively participated in the event
In this event, the Superstar team joins hands with the public welfare organization “Stars, Rabbits and Love”, hoping that everyone will become “Superstar Philanthropists”, pay attention to children’s mental health care, and contribute a love to people in need of help in life!
Although the first “Superverse SuperVerse Trend Carnival” has officially come to an end, the “LOVE&HAPPYNESS」The spirit will not die, and the Superstar team will continue to improve various facilities in Ark Park in the future, bringing more innovative interactive experiences to players. Here, we sincerely invite all like-minded partners to board the ship together and create more exciting content together!
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