In order to improve consumers’ financial literacy, enhance financial security awareness, and promote a fair and orderly market, the State Financial Supervision and Administration Bureau, the People’s Bank of China, the China Securities Regulatory Commission, and the National Internet Information Office jointly launched a joint effort to “gather financial forces to jointly The “Financial Consumer Rights Protection Education and Publicity Month” activity with the theme of “Creating a Better Life” is in full swing across the country. Bohai Bank Co., Ltd. (hereinafter referred to as “Bohai Bank”) responded positively and organized and carried out diversified, multi-channel, and all-round financial knowledge education and publicity activities to improve the sense of integration and immersion in consumer protection work and ensure consumer protection education. A comprehensive improvement in breadth, depth and temperature.
Responding with one voice to various forms of missionary activities to improve quality and efficiency
On the day when the “Financial Consumer Rights Protection Education and Publicity Month” activity was launched in 2023, Bohai Bank Head Office and Tianjin Branch held the launching ceremony of the “Financial Consumer Rights Protection Education and Publicity Month” activity, and coordinated and guided the branches across the country to launch it simultaneously and on the same frequency Resonance, fully integrate resources to extend the coverage of publicity, improve publicity effects, and inject more elements into financial knowledge publicity work.
On the same day, various branches of Bohai Bank held the launch meeting of the “Financial Consumer Rights Protection Education and Publicity Month”, and at the same time promoted the combination of online and offline services in a more flexible and diverse form to serve the improvement of consumers’ financial literacy and financial security awareness.
In Dalian, it coincides with the Farmers’ Harvest Festival during the Manchu Red Flag Fair in Bayuquan, Yingkou. The financial education team of Dalian Branch of Bohai Bank went to the Manchu Red Flag Fair in Bayuquan, Yingkou, and carried out the “Financial Knowledge to the Rural Areas” door-to-door activity to educate vendors and marketgoers. Our fellow villagers popularized basic financial knowledge and warned about financial risks, so that everyone could harvest the spiritual food of financial knowledge in the joy of harvest.
In Kunming, while Bohai Bank organized the “Financial Knowledge into Business Districts” event, it simultaneously carried out movie viewing activities, carried out financial knowledge education and publicity “vibrantly and vividly”, and warned about the risks of telecommunications network fraud.
In Xi’an, Bohai Bank Xi’an Branch accurately divided on-site education and publicity activities into “Party Building, Consumer Protection, I Do Practical Things for the People”, “Five Entry” offline education activities, “Shaanxi Finance will accompany you during the festival” and “Anti-Fraud Prevention” The four themed units of “Understanding Risks”, combined with wonderful artistic performances, attracted many members of the public to stop and watch, allowing consumers to learn financial knowledge in a relaxed and pleasant atmosphere.
In addition to giving full play to the role of offline regular and field-based education and publicity, Bohai Bank effectively uses online channels to enrich educational scenarios to ensure that consumers “understand, are willing to listen, and can listen”, and the coverage of publicity and popularization has been effectively expanded.
In addition to using WeChat public accounts, video accounts and other online channels to publish promotional content such as event updates and online financial service guides, many branches have also innovatively created localized financial education brands, such as the Shijiazhuang Branch of Bohai Bank’s carefully designed ” “Ji Xiaohai” is the branch’s exclusive financial education IP image, and has designed and produced many high-quality education and publicity works such as short videos, cartoons, WeChat quiz applets, comics, etc.; the short video “Consumption Be Rational” shot by Nanchang Branch features vivid Stories selectedThe launching ceremony of Jiangxi Province’s “Financial Consumer Rights Protection Education and Publicity Month” activity was held and broadcast on a recurring basis.
Consumer rights protection actions are always on the way. In the process of creating a new pattern of “characteristic”, “collaborative” and “three-dimensional” financial education, Bohai Bank has always fulfilled the mission and responsibilities of a state-owned financial institution, always maintained the heart of finance for the people, and provided “lean services” The ultimate goal of consumer protection service work is to expand breadth, drive innovation with strength, improve quality and efficiency while striving for speed, take responsibility with warmth, and benefit the people and enterprises with depth. Efficiently export consumer rights protection knowledge and other “financial positive energy”, and solidly We will do a good job in protecting the rights and interests of financial consumers and help build a harmonious and stable financial environment so that financial consumers can enjoy fairer and safer financial services.