On December 12, the third micro-short drama creation and sharing meeting, hosted by the Capital Radio and Television Program Production Industry Association and hosted by the Online Student Content Innovation Committee of the First Production Association and Peng Xiaoxian, was successfully held in Beijing. In 2022, the concept of “Short Drama Day” was first proposed and implemented during the Beijing TV Drama Festival. This year, during the Spring Promotion Conference, we continued to evolve the concept of short drama day activities and launched the “Finding Gold in the Sand” micro-short drama forum and short drama roadshow activities, which aroused great repercussions in the industry. After 8 months, the third Micro-Short Drama Creation and Sharing Event was successfully launched. This is also the official upgrade of the Short Drama Day event. More than a hundred micro-short drama creators, experts, scholars and representatives attended the event and conducted in-depth exchanges.
At present, micro-short dramas are still in a period of rapid development, and the production reserves of micro-short dramas across all platforms are abundant. Not only that, the overall production of head content has been upgraded, and the sources of IP adaptation have become increasingly abundant. In this context, the Micro-Short Drama Forum with the theme of “The Power of Drama – How to Establish a New Coordinate for Improving the Quality of Micro-Short Dramas” provides a rare opportunity for industry practitioners, allowing creators, experts and scholars to work together Discuss industry development trends and share experience and insights in creating high-quality short plays.
Guests at this micro-short drama forum include Zhang Ping, resident vice president of the Capital Radio and Television Program Production Industry Association and director of the Online Student Content Innovation Committee of the First Production Association; founder of Best Media and secretary-general of the Online Student Content Innovation Committee of the First Production Association Yue Yunfei, Qian Lili, the person in charge of Douyin’s short dramas, Chen Xinjie, director of copyright operations of Qimao, Du Tingjun, founder and director of Junhe Pictures, Chen Tengyue, founder and producer of Century Star Video, and other guests attended the event.
Zhang Ping, resident vice president of the Capital Radio and Television Program Production Industry Association and director of the Online Student Content Innovation Committee of the First Production Association, delivered a speech, expressing encouragement, support and direction guidance for creators. The forum event is hosted by Li Xingwen, the founder and senior commentator of Film and Television, Qian Lili, the person in charge of Douyin’s short dramas, Chen Xinjie, the copyright operations director of Qimao, Du Tingjun, the founder and director of Junhe Pictures, Century Star Movies Founder and producer Chen Tengyue and other guests participated in the discussion, mainly focusing on how to amplify the potential of high-quality content of micro-short dramas and achieve quality improvement.
At the event, the guests expressed many valuable opinions. With the rapid development of micro-short dramas, Qian Lili hoped that the Douyin platform would provide basic services and revealed that the focus of the 2024 Douyin short dramas is to encourage high-quality and diverse creations, and actively Help more creators earn income. Chen Xinjie, from the perspective of IP, believes that online texts can use extremely low trial and error costs to discover novel stories and user trend elements to promote the transformation of micro-short dramas. Du Tingjun believes that it is necessary to focus on good content and create differentiated and scarce content. The era when content is king is more friendly to creators; Chen Tengyue starts from the serial development of micro short dramas and proposes that serial development needs to focus on balancing the relationship between conservatism and innovation. . These views not only provide valuable inspiration for micro-short drama creators, but also allow creators to have a clearer understanding of the future development direction of the micro-short drama industry.
Liu Shuo, associate professor of directing at the School of Drama, Film and Television of Communication University of China, released the “2023 Micro-Short Drama Industry Report” on the spot. The report allows practitioners to more intuitively understand the development status, market changes and communication effects of micro-short dramas, such as single micro-short dramas. The ceiling for short-form drama sharing has been raised to 20 million+, and script-killing IP “stationed” micro-short dramas, etc. These data not only provide creators with a basis for decision-making, but also provide them with new ideas and methods, and bring them more thinking. At the same time, the data report also announced the list of high-quality short drama producers, projects and creators. This also encourages micro-short drama creators to constantly innovate and try out works that can meet the needs of the audience, so that they can not only stand out in the fierce competition, but also will be seen by the public.
The sixth phase of Rare Venture Capital’s roadshow is also an important part of the Short Drama Creation Fair. It provides short play creators with an opportunity to showcase short play projects, attract investment, and establish cooperation. This roadshow is hosted by Tan Fei, the producer, planner and director of the China Film Critics Society. It includes “The Goddess of Wealth Arrives”, “The Great Detective League”, “The Man Under the Skin”, “Her Majesty the Queen Always Wants Salted Fish”, “My Participated in 8 projects: “Volunteer Class”, “The Mute Prince’s Palm”, “Shengjing Shuangshu” and “Illumination”. The roadshow projects were jointly solicited by Rare Venture Capital, Migu Literature, Happy Mahua, and Qimao Chinese Network. It lasted nearly 4 months and was selected from more than a hundred projects through content selection, multi-party communication and discussion. These eye-catching works not only have innovative themes, but also have sophisticated story structures. It is expected that these projects will be equipped with a large platform that is rarely seen in venture capital, and can meet the audience as soon as possible.
It can be seen that from the micro-short drama forum, micro-short drama data report release, and rare venture capital roadshows, this micro-short drama creation and sharing event covers the entire micro-short drama industry chain, providing insight into the industry development trend, and discussing the benign nature of micro-short dramas. Ecology, supporting high-quality projects and creators, this is also the exploration and contribution of the Capital Radio and Television Program Production Industry Association and the First Production Association’s Online Content Innovation Committee to online content. The successful holding of this innovation and sharing event not only helped the micro-short drama industry chain gather momentum, but also allowed the public to see the vigorous development trend and unlimited potential of the micro-short drama industry.