The cumulative sales volume of Xiaozi Eye Mask exceeded 5 million pieces!
Japan’s high-end theater brand – AXXZIA Xiaozi, as of the end of October 2022, the cumulative global sales of Star Wang fried product Xiaozi eye mask has exceeded 5 million, conveying every consumer’s trust and love for the brand .
Based on years of experience in professional Japanese salon skin care, eye care in salon items is the most popular among consumers. This is because the initial signs of aging are most likely to appear around the eyes, which will age 8 years earlier than the facial skin. Therefore, women care about their eyes. Particular attention is paid to the management of skin condition.
From the perspective of skin structure, eye skin is the thinnest skin in the human body, only about 1/3 of the thickness of facial skin. The skin around the eyes has almost no pores, sebaceous glands and sweat glands, and cannot form a sebum film to provide protection. Without this natural moisturizing film, it is very easy to dry out and produce dry lines. Moreover, the average person blinks more than 20,000 times a day, and the skin around the eyes is more prone to fatigue and relaxation.
The skin around the eyes has poor ability to respond to external changes and is very fragile. Aiming at these characteristics of the eye skin, Xiaozi launched the all-round eye mask in 2016, which is precise and professional in dealing with eye dryness, fine lines, fatigue, edema, dullness and other troubles. More and more Japanese consumers choose to continue to use Xiaozi eye mask at home after eye spa treatment in professional salons, so as to continue and strengthen the effect of hospital care.
Because there are only muscles around the eyes and no bone support, it is easier to sag and sag, revealing the real age. As we age, the tightness around the eyes is inseparable from the health of the orbicularis oculi muscle. Once aging, the eyes will show symptoms such as drooping and loosening. The loosening of the upper eyelid will make the eyes appear smaller, and dark circles, wrinkles, eye bags and other signs of aging will appear under the eyes.
Compared with the current situation, less attention is paid to the care of the upper eyelid, and there are very few related eye products. If the care is not taken in time, it is easy to develop into severe relaxation and aging. In 2020, Xiaozi launched the 4D eye mask again, with a patented design of fully wrapped film cloth, which perfectly covers the position of the orbicularis oculi muscle, and achieves the firming and lifting of the entire eye area. It is a more comprehensive professional salon-level eye care that can be achieved at home and is more suitable for mature skin.
Therefore, Xiaozi Eye Mask has been recommended and loved by many celebrities as soon as it was launched, and it has led the eye care boom in an all-round way.